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50 Cent is the king of beef, and he’s parlayed his trolling ways into starring in a Super Bowl commercial for DoorDash, which was released on Thursday (Feb. 5).
With the big game set for this Sunday, DoorDash launched the Big Beef, and it’s only right that 50 was part of the campaign, as no rapper has navigated feuds better than the G-Unit mogul throughout his career.
“I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start,” 50 said in a statement. “They’ve got everything you need, and just like with beef, the receipts speak for themselves.”
The clip finds 50 sitting down and leaning into his petty nature by quite literally delivering the beef. He pulls various items out of his DoorDash delivery bag, a few of which are seemingly meant to troll his No. 1 enemy at the moment, Diddy.
“Don’t want to be too obvious,” he says while picking up a bag of Cheese Puffs. 50 closes by finding a package of combs at the bottom. “They sell combs, what a coincidence,” the rap legend states, followed by a laugh.
While the funny Beef 101 spot won’t pick up airtime during Super Bowl LX’s commercials, fans should keep their eyes peeled for more social media content from DoorDash and 50 throughout the weekend.
“The Big Game has become a multi-screen moment, and today the comment section is where the
conversation and the beef really happen. It’s a day fueled by emotion, competition, and trash talk,
no matter who you’re rooting for,” Gina Igwe, who serves as VP and head of consumer marketing at
DoorDash added. “DoorDash already has everything consumers need for the Big Game, and now we’re
talking a big game with the help of cultural icon and beef expert, 50 Cent. No matter how fans
show up this year, DoorDash has the beef. “
Watch DoorDash’s Big Beef ad with 50 Cent below.
