{"id":10476,"date":"2026-02-10T17:04:22","date_gmt":"2026-02-10T17:04:22","guid":{"rendered":"https:\/\/www.billboard.com\/?p=1236176538"},"modified":"2026-02-10T17:04:22","modified_gmt":"2026-02-10T17:04:22","slug":"music-is-the-best-vehicle-for-moments-of-extreme-emotion-how-shakira-ricky-martin-more-crafted-world-cup-anthems","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=10476","title":{"rendered":"\u2018Music Is the Best Vehicle for Moments of Extreme Emotion\u2019: How Shakira, Ricky Martin & More Crafted World Cup\u00a0Anthems"},"content":{"rendered":"
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Trending on Billboard <\/h3>\n<\/p><\/div>\n

Shakira<\/a> was spending the holidays at her farm in Uruguay, across a vast ocean from South Africa, host country of the 2010 FIFA World Cup<\/a>, when she conceived \u201cWaka Waka (This Time for Africa).\u201d Already a global phenom known for her vocals and dance moves, the Colombian star had quickly gone to work when presented with the opportunity to write a song for the upcoming soccer tournament, and she soon turned a track around that fused genres, languages and multinational beats with abandon. <\/p>\n

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\u201cIt was sort of magical the way it happened, because I was just walking from the barn into the house, and I started singing the melody of the verse, with the lyrics, automatically, in English,\u201d Shakira says. \u201cIt was like someone was dictating it from above. And I felt so connected to my childhood, to my roots, to my Afro Caribbean roots as well \u2026 I was so excited, I called the people at Sony and told them I had just written the most amazing World Cup<\/a> song.\u201d <\/p>\n

\u201cWaka Waka,\u201d produced by Shakira with John Hill, was already catchy \u2014 but it became even more so after a fortuitous encounter in a New York studio between Hill and South African pop fusion group Freshly-ground, which then contributed to the song, adding a musical element that honored the host nation.<\/p>\n

\u201cShakira moved swiftly from interest to creation, writing and recording a track that stood apart from the musical landscape at the time,\u201d recalls Dusko Justic, senior vp of international artist strategy and development for Sony Latin Iberia, who at the time was responsible for the A&R and marketing for the official FIFA World Cup music program. \u201cOnce FIFA heard the finished record, there was no debate.\u201d<\/p>\n

For nearly four decades, FIFA has partnered with prominent musicians to craft songs that celebrate the World Cup and its competing nations. \u201cWaka Waka,\u201d the official song of the 2010 FIFA World Cup, remains the most successful World Cup song in history and a global juggernaut; its video has been viewed a staggering 4.4 billion times on YouTube, making it the platform\u2019s eighth most viewed music video of all time. A decade after its release, Shakira would perform the enduring hit at another globally watched sporting event: the Super Bowl LIV halftime show, where it ended her co-headlining set with Jennifer Lopez.<\/p>\n

\u201cWaka Waka\u201d had all the elements that make for a successful and enduring World Cup song: a danceable, uptempo beat to resonate with audiences around the world (the song samples \u201cZamina Mina [Zangal\u00e9wa],\u201d by Cameroonian band Golden Sounds), an artist with global appeal and reach, and a featured artist representing the host nation. Shakira also recorded the song in Spanish, which drew in her Latin fan base. And significantly, she was already a genuine soccer aficionado; the song\u2019s music video not only incorporated her signature dance moves but also major soccer stars from Lionel Messi to Gerard Piqu\u00e9, who became Shakira\u2019s longtime partner and the father of her two sons after meeting her at the video shoot. <\/p>\n

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World Cup songs are not always such massive hits \u2014 nor were they always officially sanctioned by FIFA. The first World Cup was played in 1930, but the event wouldn\u2019t designate a song as \u201cofficial\u201d until the 1962 event in Chile when Chilean band Los Ramblers\u2019 \u201cEl Rock del Mundial\u201d was declared the tournament\u2019s official song.<\/p>\n

It\u2019s unclear when FIFA became actively involved in the song\u2019s selection (the organization did not respond to Billboard<\/em>\u2019s requests for comment), though multiple reports cite Italian composer Giorgio Moroder\u2019s \u201cTo Be Number One,\u201d recorded for the 1990 World Cup in Italy.<\/p>\n

Since then, every tournament has had an official song, anthem or \u2014 for the past several World Cups \u2014 both. (The exact distinction between these designations has shifted over the years.) Some of them have been performed at the closing ceremony (as was the case with \u201cLive It Up,\u201d performed by Nicky Jam, Will Smith and Era Istrefi in 2018) and some at the opening ceremony (like 2014\u2019s \u201cWe Are One [Ole Ola],\u201d performed in Brazil by Pitbull, Jennifer Lopez and Brazilian artist Claudia Leitte).<\/p>\n

But record labels didn\u2019t -fully appreciate the possibilities of official songs until the 1998 tournament in France when, in addition to the official anthem (Youssou N\u2019Dour and Axelle Red\u2019s \u201cLa Cour des Grands [Do You Mind If I Play]\u201d), Ricky Martin<\/a> released the official song, \u201cThe Cup of Life.\u201d With both English and Spanish (\u201cLa Copa de la Vida\u201d) versions and its French rallying cry of \u201callez, allez, allez<\/em>,\u201d the track made the World Cup \u201cthe most influential and pivotal platform in the transition of helping to create the Latin explosion,\u201d says Tommy Mottola, who was then Sony Music chairman. <\/p>\n

\u201cThe Cup of Life,\u201d with its mix of brash trumpets and Brazilian batucada<\/em>, was a global hit, peaking at No. 45 on the Billboard Hot 100 and spending 34 weeks on the chart, long after the monthlong tournament had ended. It was so successful, in fact, that when Martin earned a 1999 Grammy nomination for best Latin pop performance for his Spanish-language album Vuelve<\/em> (which included \u201cThe Cup of Life\u201d), Mottola pushed hard to have him on the show, over the Recording Academy\u2019s objections.<\/p>\n

After the academy relented, the rest was history. Martin\u2019s exuberant performance of \u201cThe Cup of Life\u201d \u2014 complete with a huge backing band and performers on stilts \u2014 became what then-UTA head Rob Prinz called \u201cthe single biggest game-changing moment for any artist in the history of the Grammys.\u201d It not only catapulted his career into the mainstream but also helped to usher in \u201cthe Latin explosion,\u201d as it would become known stateside. \u201c[Taking it] from the platform of the World Cup to the stage of the Grammys really was the key to set off this Latin explosion,\u201d Mottola says. \u201cThere would probably be no Bad Bunny without this.\u201d<\/p>\n

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The World Cup is, by far, the most widely seen sporting event in the world, with an estimated 5 billion people tuning in to watch the 2022 edition at some point, including 1.5 billion viewers for the tournament\u2019s final match, according to FIFA. But while that platform \u201c100% provides value\u201d to any music release, Mottola says, it doesn\u2019t guarantee huge, or lasting, commercial success.<\/p>\n

Sony Music \u2014 which was FIFA\u2019s official label partner for many years until 2019 \u2014 released \u201cThe Cup of Life\u201d and \u201cWaka Waka,\u201d and in their wake, the importance of music as a promotional vehicle during the World Cup soared. What was once one \u201cofficial\u201d song became many, with tournament sponsors, broadcasters and individual countries commissioning original tracks. <\/p>\n

\u201cIt used to be that there was a single song that FIFA chose and everybody used that song,\u201d says Afo Verde, chairman\/CEO of Sony Music Latin Iberia. \u201cBut after \u2018Waka Waka,\u2019 every brand, every network wanted to have a World Cup song. And while a hit is not something you simply dictate \u2026 it helps when there is a single song that\u2019s played everywhere you go.\u201d<\/p>\n

But, Verde continues bluntly, \u201cyou need a real hit. And you look for a hit informed by what\u2019s happening on the planet, what the social climate is. You need to embody the spirit of the sport, convey a message of unity, understanding it\u2019s a competition. The song needs to reflect that each team is going to give their all.\u201d<\/p>\n

In 2021, FIFA launched its FIFA Sound strategy, meant to connect soccer and music fans, and partnered with Universal Music Group for a series of releases and initiatives that included the first-ever multisong FIFA World Cup official soundtrack for the 2022 event in Qatar.<\/p>\n

From that soundtrack, \u201cArhbo,\u201d performed by Ozuna with Congolese French rapper and singer\u2013songwriter GIMS and produced by RedOne, topped Billboard<\/em>\u2019s Latin Airplay chart for three weeks in 2022.<\/p>\n

At press time, FIFA had yet to announce an official tournament song or anthem for this year\u2019s event, which will be jointly hosted by the United States, Canada and Mexico. But official FIFA songs already include Robbie Williams\u2019 \u201cDesire\u201d (penned for the 2025 FIFA Club World Cup), while last year Telemundo premiered its own official song, \u201cSomos M\u00e1s,\u201d performed by Carlos Vives, Xavi, Wisin and Emilia.<\/p>\n

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There have been notable World Cup songs through the years. In 2014, \u201cWe Are One\u201d hit No. 59 on the Hot 100; as of Jan. 22, it has 146.5 million on-demand official streams, according to Luminate. And K\u2019Naan\u2019s \u201cWavin\u2019 Flag\u201d from 2010 was chosen by Coca-Cola as its official song for the tournament, garnering 161.6 million on-demand streams in the United States and reaching No. 82 on the Hot 100. <\/p>\n

But none have come close to \u201cWaka Waka\u201d in consumption or longevity \u2014 perhaps in part because Shakira fully understood the importance of the sport in the creation of the music, a rare combination.<\/p>\n

\u201cA World Cup song needs to have that feeling of adrenaline that you get when you\u2019re playing or when you\u2019re watching an exciting game,\u201d she says. \u201cA suspenseful pre-chorus, a joyous, explosive chorus. You have to feel the payoff. And I think the rhythm is important, so people can celebrate not only with the words but also with dancing, with their bodies. I think music is the best vehicle for moments of extreme emotion, like a World Cup can be.\u201d<\/p>\n

This story appears in the Feb. 7, 2026, issue of <\/em>Billboard.<\/p>\n","protected":false},"excerpt":{"rendered":"

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