{"id":10666,"date":"2026-02-11T14:03:13","date_gmt":"2026-02-11T14:03:13","guid":{"rendered":"https:\/\/www.billboard.com\/?post_type=billboard_pro_post&p=1236177503"},"modified":"2026-02-11T14:03:13","modified_gmt":"2026-02-11T14:03:13","slug":"soundcloud-data-finds-electronic-music-surging-and-hip-hop-rapidly-evolving","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=10666","title":{"rendered":"SoundCloud Data Finds Electronic Music \u2018Surging\u2019 and Hip-Hop \u2018Rapidly\u00a0Evolving\u2019"},"content":{"rendered":"
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Trending on Billboard <\/h3>\n<\/p><\/div>\n

To understand where music is going right now, start tuning into DMV rap, Mexican reggaeton, the new wave of indie and the electronic subgenres hard techno, hardtekk and schranz.<\/p>\n

So advises SoundCloud\u2019s newly released Music Intelligence Report, which assessed data generated by artists and listeners on the platform in 2025 to offer a comprehensive guide to the year\u2019s key trends and to where music consumption, and creation, is going in 2026. Read the complete report here<\/a>.<\/p>\n

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Among these trends, the report finds that users are listening to a more diverse variety of genres, with listeners on the platform since 2019 \u201cnow spending 4% less time with their most-listened genre, instead consuming a broader range of music,\u201d the report states.<\/p>\n

SoundCloud\u2019s social networking capabilities encourage this exploration, and \u201cthe effect is potent. When a listener plays a track from another user\u2019s Liked By playlist, they\u2019re more likely to play music outside their most-listened genre and they are over three times more likely to like, repost or comment on that track themselves.\u201d<\/p>\n

This melting pot of musical interest lends itself to artists too, with the report finding that hip-hop in particular is \u201crapidly evolving, exploring entirely new sonic palettes and lyrical styles.\u201d Specifically, artists like Witty and Aeter have released EPs containing both indie folk and alternative trap.<\/p>\n

At the beginning of 2024, genre-tagging technology \u201clabeled 25% of these hip-hop-influenced indie uploads as folk, indie or rock,\u201d the report states. \u201cIn the second half of 2025, that share was up to 34% on average.\u201d<\/p>\n

\u201cWe\u2019re seeing hip-hop evolving in real time on the platform, pulling from electronic music and guitar-driven music to create whole new sounds and energies that expand the very notion of what something like hip-hop might be. That\u2019s really exciting,\u201d says Wyatt Marshall<\/strong>, SoundCloud\u2019s senior director of music intelligence.<\/p>\n

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\u201cYou get exposed to things through your social network that expand your musical horizons,\u201d says Marshall. \u201cIt\u2019s not just something that\u2019s happening for listeners who are being turned on to a new favorite song. We\u2019re actually seeing artists who are lovingly borrowing from genres outside of traditional lanes.\u201d To this point, he also notes that 57% of Deftones listeners on SoundCloud have hip-hop as their most listened-to genre, \u201cwhich is kind of amazing to see.\u201d<\/p>\n

Having successfully ID\u2019d English rappers fakemink and Esdeekid as artists to watch in last year\u2019s report, Wyatt advises listeners to remain on the lookout for more genre-blending from the region, given that the \u201cUK underground rap scene really does have amorphous borders with things like electronic music and pulling from trends in U.S. hip-hop.\u201d<\/p>\n

All in, hip-hop is the most listened-to genre on SoundCloud in the U.S. in terms of total volume, with the biggest share of listening on the platform. SoundCloud\u2019s top U.S. artists overall are YoungBoy Never Broke Again, followed by Rod Wave, Juice Wrld, Lil Durk, Future, Lil Baby and Playboi Carti.<\/p>\n

Meanwhile, electronic music remains a SoundCloud juggernaut and is the platform\u2019s fastest-growing genre. The report notes that electronic has accounted for a greater percentage of all listening for the third year running, referring to its year-over-year growth rate. In other words, electronic is increasing its share of overall listening faster than any other genre, even though its total listenership is smaller than hip-hop\u2019s.<\/p>\n

To wit, in 2020, roughly one in four tracks uploaded to SoundCloud was in an electronic genre. In 2025, it was more than one in three. Last year, the number of uploads hashtagged \u201c#DJSET\u201d also increased 39% year over year. Altogether, these uploads made electronic music SoundCloud\u2019s fastest-growing genre in the U.S., where it accounted for \u201ca greater percentage of all listening for the third year running.\u201d Electronic was also SoundCloud\u2019s most streamed genre in the U.K.<\/p>\n

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The report cites the widely observed popularity surge of the high-BPM electronic subgenres hard techno, hardtekk and schranz and also points out that while these and a variety of UK-born electronic genres like garage and minimal tech are booming, so is the dubstep being made by a new generation of U.S. producers. <\/p>\n

\u201cAfter 2010s dominance, dubstep is surging again with U.S. audiences \u2014 streams on tracks tagged #dubstep increased 35% last year,\u201d the report states. \u201cExpect dubstep to continue its resurgence moving forward in tandem with a continued rise of UK minimal tech house and garage.\u201d Top U.S. electronic acts on the platform include bass producers Tape B, GRiZ, Levity, Subtronics and Richard Finger, along with the sounds of John Summit.<\/p>\n

\u201cWhen you zoom out on [Soundcloud\u2019s] social connectivity, you see hotbeds of activity that you can think about like scene,\u201d Marshall says. \u201cIf everybody here is talking about one kind of thing, that\u2019s where the conversation is, that\u2019s where the artists are pushing the sound forward and borrowing from one another too. Those social networks expand outward, and it gives this experimental feel to everything, where people are feeding off the collective energy of the group.\u201d<\/p>\n

And as far as the bubbling up genres, SoundCloud data points to Turkish cloud rap, wave and Southeast Asia breakbeat as \u201cscenes we see growing,\u201d says Marshall. \u201cThese are three that we see as something to keep your eyes on as we go into 2026 and beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Trending on Billboard To understand where music is going right now, start tuning into DMV rap, Mexican reggaeton, the new wave of indie and the electronic subgenres hard techno, hardtekk and schranz. So advises SoundCloud\u2019s newly released Music Intelligence Report, which assessed data generated by artists and listeners on the platform in 2025 to offer […]<\/p>\n","protected":false},"author":1,"featured_media":10667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[],"class_list":["post-10666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"\nSoundCloud Data Finds Electronic Music \u2018Surging\u2019 and Hip-Hop \u2018Rapidly\u00a0Evolving\u2019 - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=10666\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoundCloud Data Finds Electronic Music \u2018Surging\u2019 and Hip-Hop \u2018Rapidly\u00a0Evolving\u2019 - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Trending on Billboard To understand where music is going right now, start tuning into DMV rap, Mexican reggaeton, the new wave of indie and the electronic subgenres hard techno, hardtekk and schranz. 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