{"id":10683,"date":"2026-02-11T15:43:35","date_gmt":"2026-02-11T15:43:35","guid":{"rendered":"https:\/\/www.billboard.com\/?p=1236177580"},"modified":"2026-02-11T15:43:35","modified_gmt":"2026-02-11T15:43:35","slug":"why-stars-like-diplo-gunna-and-travis-barker-are-hitting-the-road-with-their-own-run-clubs","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=10683","title":{"rendered":"Why Stars Like Diplo, Gunna and Travis Barker Are Hitting the Road \u2014 With Their Own Run\u00a0Clubs"},"content":{"rendered":"<div class=\"pmc-contextual-player\" data-pmc-adm-ad-id=\"10140241\">\n<h3> Trending on Billboard <\/h3>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Gunna says that, three years ago, he could only run \u201clike, half a mile,\u201d before stopping to catch his breath. At the time, he\u2019d just completed a seven-month jail sentence after pleading guilty to one count of racketeering conspiracy; he was \u201cjust trying to get my mental together and block out all the mess, all the media and all the life problems.\u201d<\/p>\n<p>Even those half miles helped, though. Ultimately, he \u201cfell in love with\u201d running. \u201cI see the results,\u201d he says. \u201cI feel better. I\u2019m thinking better. My career is starting to move better.\u201d<\/p>\n<p>Cut to the fall of 2025, and Gunna had amped up his mileage significantly. That September, he launched \u00adGunna\u2019s Wunna Run Club, a traveling 5K that\u2019s now hosted races in nine cities including New York, Toronto and Johannesburg, where thousands of people turned out in early January to run alongside the rapper himself.<\/p>\n<p>\u201cMy fans are not just my music consumers; they\u2019re my life consumers too,\u201d he says. \u201cI had to give them this knowledge. They deserve it.\u201d<\/p>\n<p>Plenty of musicians run; maybe it\u2019s unsurprising that an artist used to plugging away in the studio for hours on end would have the stamina the activity demands. But Gunna is one of several across genres who have now parlayed their favored form of fitness into something bigger: an actual run club.<\/p>\n<p>Travis Barker\u2019s Run Travis Run event launched in late 2025 with 5Ks in Chicago, Las Vegas, Los Angeles and Palm Desert, Calif. Diplo reports that his \u00adDiplo\u2019s Run Club \u2014 which just hosted 5K run-and-raves in Miami and Phoenix in mid-January \u2014 has sold 100,000 tickets across 10 events that began in the fall of 2024. And Jelly Roll has his own Losers Run Club, a primarily online \u00adcommunity with a mission, its official site states, \u201cto help those who are traditionally underserved in the running community hold each other accountable, with the end goal of changing their life through hard work and moving their body.\u201d (Participants are no doubt inspired by the country-rap star\u2019s own recent 275-pound weight loss.)<\/p>\n<p>For Barker, running is a deeply personal pursuit: It helped him get sober in 2008. \u201cNot being athletic, it was the thing I knew I could do on my own,\u201d the legendary blink-182 drummer says. \u201cI didn\u2019t need any equipment. No excuses.\u201d He can now run a 5K in 19 minutes and says he gets so excited about races that he has trouble sleeping the night before. \u201cIt\u2019s so therapeutic,\u201d Barker says. \u201cLike, God gave you running.\u201d <\/p>\n<div class=\"article-related-artists \/\/ lrv-u-margin-tb-1 lrv-u-flex u-flex-direction-column lrv-u-align-items-center lrv-a-glue--l-0 u-margin-t-29px@desktop u-margin-t-250@mobile-max u-margin-lr-auto u-max-width-400 u-width-100p featured-article-related-artists\" readability=\"5.2941176470588\">\n<p><h3 id=\"title-of-a-story\" class=\"c-title lrv-u-color-white a-font-primary-fancy-m lrv-u-text-transform-uppercase lrv-u-text-align-center a-article-related-module-title lrv-u-padding-tb-050\"> Explore <\/h3>\n<\/p>\n<p class=\"c-tagline a-font-secondary-fancy-s lrv-u-text-transform-uppercase lrv-u-color-black u-padding-t-13 lrv-u-padding-b-2 lrv-u-margin-tb-00 lrv-u-text-align-center lrv-u-border-t-1 lrv-u-border-color-black lrv-u-width-100p\">See latest videos, charts and news<\/p>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Diplo started running while on his high school wrestling team in Florida, later finding it not only made him feel good but suited the peripatetic lifestyle he follows as a superstar DJ and producer. \u201cNo matter what city you\u2019re in, no matter where you live, there\u2019s always a place to run,\u201d he says. \u201cI\u2019ve run in Guatemala; I\u2019ve run in Antarctica. You don\u2019t even really need shoes.\u201d<\/p>\n<p>He sees running as \u201cone thing you can do every day to reduce anxiety and depression, even a tiny bit. There\u2019s so much going on in your world you can\u2019t control. The only thing you really have control over is how your body feels.\u201d <\/p>\n<div class=\"post-content-image \/\/ \">\n<figure class=\"o-figure size-large alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image lrv-u-margin-t-125 u-padding-b-10 u-margin-t-26@mobile-max lrv-u-display-inline-block lrv-u-width-100p\">\n<div class=\"lrv-a-crop-16x9\"> <img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/02\/travis-barker-hit-the-pavement-tour-5k-run-event-2025-shafik-kadi-billboard-1200.jpg?w=240\" alt=\"Travis Barker attends the high-energy 5K along the 3rd Street Promenade of Santa Monica, Los Angeles on Nov. 9, 2025 as part of his Run Travis Run Hit the Pavement Tour final race of the year.\" data-lazy-srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/02\/travis-barker-hit-the-pavement-tour-5k-run-event-2025-shafik-kadi-billboard-1200.jpg 1200w, https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/02\/travis-barker-hit-the-pavement-tour-5k-run-event-2025-shafik-kadi-billboard-1200.jpg?resize=240,300 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" height=\"1024\" width=\"819\" decoding=\"async\"> <\/div>\n<\/p><\/div><figcaption class=\"c-figcaption lrv-u-flex lrv-u-flex-direction-column a-font-accent-xs lrv-u-color-black u-margin-t-n4px lrv-u-padding-lr-00@mobile-max lrv-u-padding-b-1 u-font-size-11 u-line-height-19px u-word-spacing-n0156px u-letter-spacing-0026 u-padding-b-0625@mobile-max\"> <span class>Travis Barker attends the high-energy 5K along the 3rd Street Promenade of Santa Monica, Los Angeles on Nov. 9, 2025 as part of his Run Travis Run Hit the Pavement Tour final race of the year. <\/span> <cite class=\"u-letter-spacing-0094 lrv-u-text-transform-uppercase lrv-u-font-size-10 u-margin-t-2px\">Shafik Kadi<\/cite> <\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \">It\u2019s a point he emphasizes at \u00adprecisely 9&nbsp;a.m. on a recent sunny Saturday in Phoenix, moments before he takes off running down the street, leading a horde of roughly 10,000 spandex-\u00adsporting fans behind him. Some flew in for this run from Seattle, Denver and points beyond, while some live across the street from the park where it\u2019s happening. Twenty-one minutes later, \u00adDiplo crosses the finish line, and two hours after that, he\u2019s onstage playing EDM classics for a packed crowd. (The set includes him doing a gender reveal for a member of the audience. \u201cIt\u2019s a boy!\u201d he yells to the cheering crowd before dropping Disco Lines and \u00adTinashe\u2019s \u201cNo Broke Boys.\u201d)<\/p>\n<p>Diplo\u2019s Run Club is, like Gunna\u2019s and Barker\u2019s groups, another platform for both art and business. Barker\u2019s events either bring in local acts to play near the finish line \u2014 \u201cI envision it being a mini-music festival and 5K,\u201d he says \u2014 or happen the same day he\u2019s performing in town. Wunna Run Club runs happen in the mornings, and Gunna performs that night, while Diplo and a rotation of opening DJs play sets near the finish line of every run club event. \u201cThey\u2019re more euphoric than a proper festival, where everybody\u2019s crammed in there and on their last pills, like, drinking vodka out of a CamelBak,\u201d he jokes of these shows, adding that real ravers are typically quite fit anyway, given all the dancing they do.<\/p>\n<p>Good vibes aside, convincing city officials to enact street closures for race routes is a complicated and often political process, and the margins on these events are typically low. So why are these artists making a run for it?<\/p>\n<p>Like Barker and Diplo, Gunna emphasizes that most crucially, Wunna Run Club is a way to share something that\u2019s benefited him with his fans. \u201cI had to tell them, give them that knowledge, build the community,\u201d he says. \u201cAs people, we battle with health problems, so I feel like this is me giving them a starter kit to be healthy.\u201d Recently, one fan showed him before and after photos of her 100-pound weight loss, saying he helped inspire the transformation. \u201cIt just felt like I was doing something right,\u201d Gunna says.<\/p>\n<p>Likewise, Barker urges that Run Travis Run is not intended to \u201cbe discouraging or make people feel like they have to be some superstar athlete to participate. There are a lot of people that show up who\u2019ve never walked or run a 5K in their life.\u201d Diplo says that after he finishes the race, he often circles back to high-five participants who are still out there running and walking. \u201cThey try it, do it, and that\u2019s a huge breakthrough for those people.\u201d<\/p>\n<p>The run club model, he says, is also in part a way to bring <a href=\"https:\/\/www.billboard.com\/t\/dance\/\" id=\"auto-tag_dance\" data-tag=\"dance\">dance<\/a> music to people who might never go to the club or who\u2019ve aged out of the scene\u2019s late-night schedule. \u201cClubbing is a young man\u2019s game,\u201d says Diplo\u2019s longtime agent at Wasserman Music, Sam Hunt. \u201cGoing to [Miami nightclub] Space at three in the morning \u2014 I can confirm. Providing a place where you can have a few drinks, dance, hang out and party with your friends \u2014 but it\u2019s nine or 10 in the morning and there\u2019s a fitness element \u2014 unlocks a world of possibilities for thousands of people.\u201d Runs also tend to draw as many running fanatics as music fans, bringing a new demographic into each artist\u2019s orbit. Diplo says he\u2019s also working on new music made expressly for running, calling his run club \u201ca great vehicle to release an album.\u201d<\/p>\n<p>Diplo\u2019s team, which includes Hunt and Renee Brodeur, his co-manager at TMWRK, produces run club events independently of any concert \u00adpromoter like AEG or Live Nation, instead partnering with Oakland, Calif.-based run producer Mascot <a href=\"https:\/\/www.billboard.com\/t\/sports\/\" id=\"auto-tag_sports\" data-tag=\"sports\">Sports<\/a>. Experts in key elements like road closures and staffing, Mascot is also partnered with Run Travis Run and Wunna Run Club.<\/p>\n<p>\u201cIn the beginning, I thought I could just tweet or post something on my Instagram and watch people come,\u201d Barker says. \u201cThen I found out there were all these liabilities and insurance and road closures you have to worry about if there\u2019s x amount of people.\u201d<\/p>\n<p>Diplo\u2019s Run Club hosts 10,000 to 15,000 people at each event, which Hunt says \u201cis a hard profit and loss prospect. Renting a space in the park or whatever, fencing it off, bringing in power, staging, bathrooms and vending, the cost of doing that doesn\u2019t usually net out against what you can bring in.\u201d<\/p>\n<p>He and the team created a money-\u00adsaving hack by sharing run club venues \u2014 often city parks with epic views \u2014 with an event happening at the same site the night before or after. For the L.A. run club last October, the team linked with Goldenvoice, which was hosting a show by electronic producer Mau&nbsp;P at the Los Angeles State Historic Park the night prior.<\/p>\n<div class=\"post-content-image \/\/ \">\n<figure class=\"o-figure size-large alignnone lrv-u-max-width-100p\">\n<div class=\"c-lazy-image lrv-u-margin-t-125 u-padding-b-10 u-margin-t-26@mobile-max lrv-u-display-inline-block lrv-u-width-100p\">\n<div class=\"lrv-a-crop-16x9\"> <img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/02\/gunna-wunna-5k-run-club-2025-south-africa-desmond-kye-billboard-1200.jpg?w=200\" alt=\"Fans and runners came out to join Gunna\u2019s Wunna 5k Run Club in Johannesburg, South Africa on Jan. 9, 2026 as a fun warm-up ahead of his show at Milk+Cookies at Nasrec Expo Centre.\" data-lazy-srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/02\/gunna-wunna-5k-run-club-2025-south-africa-desmond-kye-billboard-1200.jpg 1200w, https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/02\/gunna-wunna-5k-run-club-2025-south-africa-desmond-kye-billboard-1200.jpg?resize=200,300 200w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" height=\"1024\" width=\"683\" decoding=\"async\"> <\/div>\n<\/p><\/div><figcaption class=\"c-figcaption lrv-u-flex lrv-u-flex-direction-column a-font-accent-xs lrv-u-color-black u-margin-t-n4px lrv-u-padding-lr-00@mobile-max lrv-u-padding-b-1 u-font-size-11 u-line-height-19px u-word-spacing-n0156px u-letter-spacing-0026 u-padding-b-0625@mobile-max\"> <span class>Fans and runners came out to join Gunna\u2019s Wunna 5k Run Club in Johannesburg, South Africa on Jan. 9, 2026 as a fun warm-up ahead of his show at Milk+Cookies at Nasrec Expo Centre. <\/span> <cite class=\"u-letter-spacing-0094 lrv-u-text-transform-uppercase lrv-u-font-size-10 u-margin-t-2px\">Desmond Kye<\/cite> <\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> \u201cNormally that would end at 12&nbsp;a.m. and they\u2019d tear the site down,\u201d Hunt says. \u201cWe made a deal with Goldenvoice that instead of tearing that event down at midnight, they\u2019d keep everything up until 1&nbsp;p.m. the next day, we\u2019d use it for our event the next morning, then they could take everything down.\u201d In Phoenix, the Mascots Sports team had traffic flowing back on the run route almost immediately after the last runner crossed the finish line.<\/p>\n<p>But while turning a profit can be tricky (Barker says he actually loses money on run club events), there are unique sales opportunities, too.<\/p>\n<p>\u201cRunner\u2019s high is a real thing,\u201d Hunt says. \u201cYou get a very energized, excited audience. They drink a lot; they eat a lot; they buy a lot of merch.\u201d At the debut run club at Golden Gate Park in San Francisco in September 2024, the biggest issue was that the bars were understaffed. \u201cThe event is basically two hours long after the race ends,\u201d Hunt says, \u201cbut we [sell] as much food and beverage as a five- or six-hour event would normally do.\u201d<\/p>\n<p>Sponsorships also help offset costs while exposing artists to new demographics and vice versa. \u201cThere\u2019s a lot of demand for sponsors and brands to be involved,\u201d Hunt says, \u201cand a lot of brands in the health and wellness space that are interested in these audiences.\u201d<\/p>\n<p>To wit, Wunna Run Club participants all leave with products from Under Armour, the hydration drink Flerish, PATH water, the running app STRAVA (where Diplo and Gunna both post their runs) and supplement maker Cymbiotika. At Diplo\u2019s events, Hunt says \u201cthe lines to engage with the sponsor booths are as long as the bar lines.\u201d<\/p>\n<p>Diplo has also benefited from becoming more ingrained in the running world; he\u2019s now an ambassador for the biometric monitoring device Whoop and has appeared in a Whoop campaign alongside soccer idol Cristiano \u00adRonaldo. \u201cThat would probably not have happened if he didn\u2019t have these runs,\u201d co-manager Brodeur says.<\/p>\n<p>For Diplo, too, the benefit isn\u2019t just brand partnership dollars but building a new event that could be licensed to \u201coperate without me. I don\u2019t have to be at all the run clubs.\u201d (He has, thus far, played at and run in every event.)<\/p>\n<p>Each of these run clubs also weaves in charitable initiatives. Donations are partially raised by the cost of participation, with Wunna Run Club charging $75 per person, Run Travis Run beginning at $85 and Diplo\u2019s Run Club starting at $100. Prices go up for tiers offering perks like the chance to run alongside Barker and Diplo and VIP sections that not only offer better vantage points to see the stage but also back rubs, foot massages and ice baths.<\/p>\n<p>Diplo\u2019s Run Club donates a portion of every ticket sale to Good Sports, a nonprofit creating equitable access to youth sports. (Each run benefits youth sports projects in its respective city.) Gunna and his team use money raised for his Gunna\u2019s Great Giveaway, which benefits communities in his hometown of South Fulton, Ga., while money raised through Run Travis Run goes to Community Organized Relief Effort, which benefits communities in crisis around the world.<\/p>\n<p>Each artist has plans to keep it moving. Gunna says his \u201creal goal\u201d is to host his own marathon, which will likely happen in September. The next slate of Run Travis Run 5Ks will be announced in the coming weeks, and Diplo and his team are working to expand his run clubs to Chicago, Denver, Toronto and Mexico City in the near future and Europe in the longer term. Diplo also envisions a hypothetical race with Barker, Gunna and Jelly Roll, with the winner getting $100,000 to give to his favorite charity.<\/p>\n<p>Whether or not that happens, there\u2019s already a lot to feel good about, from enhanced heart rate variability to enhanced legacies. \u201cI wanted to do something I could be proud of from a general-population point of view,\u201d \u00adDiplo says. \u201cI\u2019ve never had so many people thank me for starting a project.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <em>This story appears in the Feb. 7, 2026, issue of&nbsp;<\/em><a href=\"https:\/\/www.billboard.com\/t\/billboard\/\" id=\"auto-tag_billboard\" data-tag=\"billboard\">Billboard<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trending on Billboard Gunna says that, three&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":10684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[],"class_list":["post-10683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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