{"id":10695,"date":"2026-02-11T17:23:55","date_gmt":"2026-02-11T17:23:55","guid":{"rendered":"https:\/\/www.billboard.com\/?post_type=billboard_pro_post&p=1236177979"},"modified":"2026-02-11T17:23:55","modified_gmt":"2026-02-11T17:23:55","slug":"the-core-on-bailey-zimmermans-arena-jump-and-why-its-the-exact-right-time-for-this-move","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=10695","title":{"rendered":"The Core on Bailey Zimmerman\u2019s Arena Jump and Why It\u2019s the \u2018Exact Right Time for This\u00a0Move\u2019"},"content":{"rendered":"
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Trending on Billboard <\/h3>\n<\/p><\/div>\n

The Core Entertainment\u2019s co-founders\/co-CEOs Simon Tikhman<\/strong> and Kevin \u201cChief\u201d Zaruk<\/strong> like to joke that were set up on a blind date by their mutual attorney, who felt they should meet. Zaruk was still at Nashville\u2019s Big Loud, where he was a founding partner, and Tikhman was a serial entrepreneur. \u201cOur lawyer said, \u2018I think you guys have a skill set that could complement each other\u2019s. At the end of day, you should just meet,\u201d Zaruk recalls. \u201c\u2018You\u2019ll probably get along and become friends.\u2019\u201d  <\/p>\n

The attorney was right on both counts, and a successful match was made. Shortly thereafter, in 2019 \u2014 and with Live Nation as a partner \u2014 the pair formed new management company The Core Entertainment. (They decline to say how much Live Nation, which provides shared services such as HR, owns of their company.) When they started, Tikhman and Zaruk shared one desk, sitting side by side, in a one-room office. They have now expanded to 30 employees with expansive offices in Los Angeles and Nashville.  <\/p>\n

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The Core\u2019s management roster numbers more than a dozen artists, including Bailey Zimmerman, who heads out on his first arena tour later this month; CMA-award winning country duo Dan + Shay; and Nate Smith, whose 2023 smash \u201cWorld on Fire\u201d spent 10 weeks at No. 1 on Billboard\u2019s Country Airplay chart in 2024, tying a record with Morgan Wallen\u2019s \u201cYou Proof.\u201d  Other artists they handle include hot country newcomers Cameron Whitcomb and Josh Ross, former Florida Georgia Line member Tyler Hubbard, and rock stalwarts Nickelback, whom fellow Canadian Zaruk has worked with since 1998. The Billboard <\/em>Country Power Players vets also represent writers and producers, including King Henry, who was nominated for a Grammy for his work on Beyonc\u00e9\u2019s Lemonade<\/em>.   <\/p>\n

In 2023, the pair launched The Core Records with Universal Music Group. Among their releases was November\u2019s 19-track Nobody Wants This Season 2<\/em> soundtrack, in conjunction with Interscope, featuring original songs from Selena Gomez, Chris Stapleton and Finneas. (Tikhman\u2019s wife, Erin Foster, created the show, which is loosely based on her courtship with Tikhman.) <\/p>\n

Sitting in their Los Angeles office in the Live Nation complex in Beverly Hills in late January, Tikhman and Zaruk discuss the delicate intricacies of building careers these days given that artists \u201care under a microscope,\u201d because of social media and unrealistic expectations. \u201cNobody\u2019s built for this,\u201d Zaruk says.<\/p>\n

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Bailey Zimmerman starts his tour Feb.19. What was the key to making him an arena headliner so quickly after just two albums?  <\/strong> <\/p>\n

Zaruk: His growth has happened very quickly, but also it feels like this was the exact right time for this move. We didn\u2019t force it. His going out on the stadium tours [opening for] Morgan [Wallen] and developing a show was step one. And then step two [was] starting to headline fairs and festivals. Even though it\u2019s a built-in audience, you\u2019re still able to track what the value is. Is the thirst there from the fans? You can tell day by day what you\u2019re selling, so we\u2019re able to map it out in a way of being able to be safe and know when we can make this jump. And the numbers told us this was the time to make the jump. But also, I think with the Neal Agency [who books Zimmerman], we\u2019re not biting off more than we can chew. <\/p>\n

How important was Bailey\u2019s feature on BigXThaPlug\u2019s \u201cAll the Way,\u201d which reached No. 4 on the Billboard Hot 100?   <\/strong> <\/p>\n

Zaruk: Massive. Not only did his own personal numbers grow as far as streams and socials and followers, but the opportunities that came out of it. Also getting played on a different radio format, the rhythmic format, getting put on playlists that you would just never, ever get. And I think the crazy truth of all that is nobody knew it. Everyone put up their hand and was like, \u201cOh, this is gonna be really cool,\u201d [but] nobody on this planet thought that song was going to be one of the top songs of the year.  <\/p>\n

Tikhman: BigX put it on his Instagram. One post and it just went. You can think about all the plans in the world and then the artist posts an unfinished version and there it goes.   <\/p>\n

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Bailey has been open about having ADHD. Taking care of one\u2019s mental health has become so key to artists and employees. The Core offers 10 free sessions a year with a therapist, life coach or business coach. What results have you seen from that implementation? <\/strong> <\/p>\n

Tikhman: The biggest thing that I\u2019ve seen that\u2019s tangible with some of our employees that have done the coaching is patience in communication. I\u2019ve seen employees [go], \u201cOkay, I\u2019m going to take this information, I\u2019m going to dissect it, I\u2019m going to think about it, and then I\u2019m going to come to Chief and Simon with a real response that that isn\u2019t impulsive.\u201d We always joke we\u2019re not in The Pitt<\/em>. We\u2019re not performing heart surgery. No one is dying, so let\u2019s be more mindful of our conversations. We don\u2019t need to respond in five seconds. <\/p>\n

The most recent addition on the artist roster is top country duo Dan + Shay. What\u2019s their second act look like under your guidance?<\/strong> <\/p>\n

Zaruk: They have had a great career, and they\u2019ve built an incredible fan base and an incredible catalog. But when we look at them and how music has changed, how it\u2019s digested, they \u2018ve done sort of the baseline social media stuff, but they haven\u2019t really dove into, like, \u201cHow are we going to release new songs? How are we going to release a new album? How are we going to put a tour on sale? How are we going to touch and get to an entire new fan base that is just going to discover us for the first time?\u201d The guys have so much more room to grow. We believe [they] should be a stadium act with [their] talent and songs. New music could start as early as April and then tour and album in the fall. <\/p>\n

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What can young acts learn about longevity from a band like Nickelback, who Chief has worked with for nearly 30 years? <\/strong> <\/p>\n

Tikhman: I\u2019ll ask Chief: How many shows has Nickelback ever canceled? <\/p>\n

Zaruk: Next to none. <\/p>\n

Tikhman: Consistency is so important. This is your job. If you say yes to something, you\u2019re going to go to it on time and you\u2019re going to be a professional. Inconsistency for young artists is where they can meet their demise when people don\u2019t know what they\u2019re going to get. But with Chad [Kroeger] and the guys, you know what you\u2019re going to get when you see them: a professional, incredible show. And when they\u2019re there to work, they work. <\/p>\n

Zaruk: And staying true to yourself and your brand. If you look at some of these bands like Nickelback, AC\/DC, or Metallica, they never wavered. You see a lot of artists that just chase trends and it becomes not authentic and the fans don\u2019t believe it. When you know who you are, what you are, your brand, your music, believe in it and then go sell it. They were Nickelback from day one. They never changed. <\/p>\n

For the last few years, coastal labels have been signing country talent. As managers, how do you decide between a coastal label and a Nashville label for one of your acts?  <\/strong> <\/p>\n

Zaruk: A lot of people would probably say it depends on the artist. For example, if you have [neo-traditionalist] Zach Top, you\u2019re probably less worried about a coastal label right now. You want to break in country, and you want the country label to do all the things like the Grand Ole Opry that are really ingrained in the community. There is definitely value to that. But if you have an act like a Megan Moroney or what Ella [Langley] is doing or Bailey, where you start being like, \u201cIs this a global artist where we can do features with Big X?\u201d BigX\u2019s [duet] came from [Zimmerman\u2019s label] Atlantic. That does not happen from a Nashville label. No one from Nashville is calling and going, \u201cI\u2019ve got a BigX song.\u201d If we have an artist that we believe is global, 100% we\u2019re going to have a better opportunity at success by bringing in a coastal label. Not even a question. <\/p>\n

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Nate Smith, who had been publicly apolitical, recently put on a MAGA hat a fan threw on stage and then later posted that it was his \u201cproudest moment\u201d to speak out on his beliefs. What advice do you give when an artist wants to get political? <\/strong> <\/p>\n

Tikhman: We encourage our artists to not speak about politics. It\u2019s dicey because you don\u2019t want to be censored, but I think that it\u2019s a very polarizing thing and sometimes people want to just go to a Nate Smith show and just hear the songs and the music. We\u2019re like, \u201cLet\u2019s make it about the music. The other stuff is going to distract from the thing that got you the platform in the first place.\u201d  <\/p>\n

Zaruk: If you\u2019re going to take a stance, then you\u2019d better be very educated on why you\u2019re taking that stance and why you feel like you need to. We\u2019re never going to tell an artist what they can and can\u2019t do, but we are going to then educate [them] on the negative consequences that might happen. So even though Nate\u2019s got the biggest heart in the world and what he meant was to try to bring people together, it certainly wasn\u2019t received like that. But let\u2019s not kid ourselves; there\u2019s people that are not Nate Smith fans because of that. <\/p>\n

What does The Core Entertainment look like five years from now? <\/strong> <\/p>\n

Tikhman: Chief and I have always said from day one that this company is way bigger than just the genre, and we\u2019re looking at artists in different genres all the time. It\u2019s not just country. We want to be global and that means musically, too. Cam Whitcomb is this kid who\u2019s going to be able to play Stagecoach and Lollapalooza and I think he\u2019s a real window into where we\u2019re trying to spread our wings. <\/p>\n

This story appears in the Feb. 7, 2026, issue of <\/em>Billboard.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trending on Billboard The Core Entertainment\u2019s co-founders\/co-CEOs Simon Tikhman and Kevin \u201cChief\u201d Zaruk like to joke that were set up on a blind date by their mutual attorney, who felt they should meet. Zaruk was still at Nashville\u2019s Big Loud, where he was a founding partner, and Tikhman was a serial entrepreneur. \u201cOur lawyer said, \u2018I think you guys have a skill set that could complement each other\u2019s. […]<\/p>\n","protected":false},"author":1,"featured_media":10696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[],"class_list":["post-10695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"\nThe Core on Bailey Zimmerman\u2019s Arena Jump and Why It\u2019s the \u2018Exact Right Time for This\u00a0Move\u2019 - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=10695\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Core on Bailey Zimmerman\u2019s Arena Jump and Why It\u2019s the \u2018Exact Right Time for This\u00a0Move\u2019 - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Trending on Billboard The Core Entertainment\u2019s co-founders\/co-CEOs Simon Tikhman and Kevin \u201cChief\u201d Zaruk like to joke that were set up on a blind date by their mutual attorney, who felt they should meet. Zaruk was still at Nashville\u2019s Big Loud, where he was a founding partner, and Tikhman was a serial entrepreneur. \u201cOur lawyer said, \u2018I think you guys have a skill set that could complement each other\u2019s. 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