{"id":10731,"date":"2026-02-11T19:33:56","date_gmt":"2026-02-11T19:33:56","guid":{"rendered":"https:\/\/www.billboard.com\/?post_type=billboard_pro_post&amp;p=1236177838"},"modified":"2026-02-11T19:33:56","modified_gmt":"2026-02-11T19:33:56","slug":"could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=10731","title":{"rendered":"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered"},"content":{"rendered":"<div class=\"pmc-contextual-player\" data-pmc-adm-ad-id=\"10140328\">\n<h3> Trending on Billboard <\/h3>\n<\/p><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> With BMG\u2019s parent company Bertelsmann <a href=\"https:\/\/www.billboard.com\/pro\/bertelsmann-reportedly-in-talks-buy-concord\/\">in talks to acquire Concord<\/a> in a deal that could be worth more than $6.6 billion, two of the largest indie music companies are primed to create what many are already calling the \u201cfourth major\u201d record label group, joining Universal Music Group (UMG), Sony Music Group (SMG) and Warner Music Group (WMG) at the table.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> While any BMG-Concord merger would absolutely create a new, massive player in the industry, it wouldn\u2019t necessarily stack up alongside UMG, SMG and WMG in the ways industry observers may expect. So, would BMG-Concord be a fourth major? What would being a \u201cquiet\u201d major actually mean? And how are we supposed to measure all these things, anyway?<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max lrv-u-background-color-grey-lightest lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1 lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<p><h3 id=\"title-of-a-story\" class=\"c-title a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\"> Related <\/h3>\n<\/p>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\"> <a href=\"https:\/\/www.billboard.com\/pro\/bertelsmann-reportedly-in-talks-buy-concord\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"> <\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"> <img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/Concord-logo-2024-updated-billboard-pro-1260.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Concord\" data-lazy-srcset data-lazy-sizes=\"auto\" height width> <\/div>\n<p> <\/a> <\/div><\/div><\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Here\u2019s an FAQ for those wondering what the ramifications of the BMG-Concord merger could be.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> (In a statement sent to <em>Billboard<\/em> for this story, a BMG spokesperson said, \u201cWe\u2019re aware of recent media speculation. As a policy, we do not comment on market rumors or unconfirmed reports.\u201d Concord declined to comment.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>What Is A Major Label, Anyway?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Often, when discussing majors vs. indies, the definition hinges on market share: The majors have a lot of it; the indies, dispersed as they are, have a little of it individually. That\u2019s often why indies band together via trade organizations like Merlin to negotiate deals with digital service providers \u2014 by operating collectively, indie labels have enough combined market share to have a seat at the table alongside the three existing behemoths and can negotiate on a similar playing field, at least theoretically. Consider that at the end of 2025, the U.S. overall market was divided up by Universal\u2019s 38.96%, Sony\u2019s 27.48% and Warner\u2019s 18.87%; the indies, by distribution ownership, totaled 14.69%. (By label ownership, the indies traditionally hover around a collective 35%, though many indie labels use major-owned distribution \u2014 and distribution of bigger indie labels has become one of the characteristics that qualifies the majors as majors.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>So, Would BMG Be a Major?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> BMG purchasing Concord would not, in a market share sense, materially change the above dynamic. BMG finished 2025 with an overall U.S. market share of 0.85%, while Concord came in at 1.81%. Combined, the two would make up just 2.66% overall market share in the U.S. \u2014 about the size of Sony\u2019s fifth-largest division, Epic Records.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max lrv-u-background-color-grey-lightest lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1 lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<p><h3 id=\"title-of-a-story\" class=\"c-title a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\"> Related <\/h3>\n<\/p>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\"> <a href=\"https:\/\/www.billboard.com\/pro\/thomas-coesfeld-bertelsmann-ceo-bmg\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"> <\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"> <img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/08\/Thomas-Coesfeld-cr-Bertelsmann-2024-billboard-pro-1260.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Thomas Coesfeld\" data-lazy-srcset data-lazy-sizes=\"auto\" height width> <\/div>\n<p> <\/a> <\/div><\/div><\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>So, If Not Market Share, Then What?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> But market share isn\u2019t what this potential merger is about \u2014 nor is it what would define the combined companies\u2019 place in the industry. Instead, the two could become a sort of \u201cquiet major\u201d \u2014 one that is exceptionally strong in publishing and catalog rights, with an estimated $2 billion in combined annual revenue, giving it the financial power to both compete on any catalog acquisition deal and beef up a frontline business that, for both, has shown potential in recent years.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> BMG generated 963 million euros ($1 billion) in 2024, up from 663 million euros ($784.13 million) in 2021, which makes it among the fastest-growing independent music companies. (BMG is slated to report full-year 2025 revenues on March 26.) Concord is expected to generate less than BMG;&nbsp;though, with its recent acquisitions of STEM and the Broadway Licensing Group, as well as continued trajectory growth, it could also reach the $1 billion mark, if not in 2025 then by 2026, according to industry observers. That would put the two companies\u2019 combined revenue in the neighborhood of $2 billion.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> For comparison\u2019s sake, for the full fiscal year of 2024 \u2014 the most recent year for which every company\u2019s figures are available \u2014 WMG made $6.4 billion in revenue; Sony Music made 1.8 billion yen, or around $12 billion at the time; and UMG\u2019s revenue was 11.8 billion euros, or around $12.8 billion at the time.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>What About in Publishing?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> BMG\u2019s revenue in the past has been split, with about two-thirds coming from publishing and one-third from recorded masters. These days, however, thanks in part to its Broken Bow imprint, that percentage split is closer to 60%-40%, financial observers estimate. Meanwhile, Concord\u2019s revenue was weighted in the opposite direction in the past, with its record labels generating about 55%-60% of its revenue, leaving publishing with 40%-45%. Calculating BMG\u2019s and Concord\u2019s percentages against their respective $1 billion estimated revenue numbers likely results in publishing coming in at 50%, or $1 billion. That would put them in the same ballpark as Warner Chappell, which had $1.3 billion in publishing revenue in its most recent fiscal year.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max lrv-u-background-color-grey-lightest lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1 lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<p><h3 id=\"title-of-a-story\" class=\"c-title a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\"> Related <\/h3>\n<\/p>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\"> <a href=\"https:\/\/www.billboard.com\/pro\/concord-raises-1-7-billion-asset-backed-security\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"> <\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"> <img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/Concord-logo-2024-updated-billboard-pro-1260.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Concord\" data-lazy-srcset data-lazy-sizes=\"auto\" height width> <\/div>\n<p> <\/a> <\/div><\/div><\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>Wait, You Said \u201cQuiet Major\u201d? What Does That Mean?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> On the record label side of things, the $2 billion in revenue may qualify a combined BMG and Concord as a major \u2014 but that\u2019s where the term \u201cquiet major\u201d kicks in. Both companies were initially built as catalog operations. The re-animated BMG launched with publishing acquisitions in 2008. And, beginning in 2005, when <strong>Steve Smith<\/strong> took over Bicycle Music \u2014 one of Concord\u2019s predecessor companies \u2014 that organization also initially focused on publishing acquisitions, though it also acquired Wind-Up Records before merging with Concord in 2015. Before that merger, Concord focused on acquiring catalogs, but it also liked the record labels side of the business, acquiring such well-known indie labels as Fantasy Records and Rounder Records.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> For years, both companies were content to work catalog records, which bring in predictable revenue and steady profits, eschewing the riskier and costlier hit music marathon of front-line record labels. But in recent years that has changed, thanks to BMG\u2019s ownership of Broken Bow Music \u2014 home to artists like <a href=\"https:\/\/www.billboard.com\/artist\/lainey-wilson\/\">Lainey Wilson<\/a> and <a href=\"https:\/\/www.billboard.com\/artist\/jason-aldean\/\">Jason Aldean<\/a>, among others \u2014 and other frontline investments, while Concord has been the beneficiary of PULSE Records, which has produced hit music for both its publishing and record label side, most notably <a href=\"https:\/\/www.billboard.com\/artist\/Tommy-Richman\">Tommy Richman<\/a>\u2019s Billboard Hot 100 No. 2 hit \u201cMillion Dollar Baby\u201d two years ago.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Which is to say, the two companies have largely, and successfully, operated mostly in the background businesses of the music industry for the past two decades, quietly generating revenue and working closely with artists and songwriters in the trenches without really going toe to toe with the giants of the industry on the charts and in the mainstream hit-making conversation. But that doesn\u2019t mean they wouldn\u2019t have formidable clout to move more assertively into those areas in the future with their combined resources.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Still, if the merger happens, BMG and Concord will have an uphill battle if they want to compete on the frontline hit segment of the record label marketplace. On a unit basis, the combined BMG-Concord entity had 25.3 million consumption units in the U.S. in 2025, but its current unit count \u2014 releases within the past 18 months \u2014 only totaled 3.435 million units, meaning its current unit count is only 13.57% of the combined entity\u2019s total. In the U.S. market, the three existing majors have current units at 20% or above, with WMG the lowest at 20.6% of its 179.34 million in total consumption units in 2025; Sony\u2019s at 22.33% of its 261.13 million album consumption units; and UMG\u2019s at 22.77% of its 370.27 million album consumption units last year in the U.S. (All <em>Billboard<\/em> calculations are based on Luminate data.)<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max lrv-u-background-color-grey-lightest lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1 lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<p><h3 id=\"title-of-a-story\" class=\"c-title a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\"> Related <\/h3>\n<\/p>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\"> <a href=\"https:\/\/www.billboard.com\/pro\/concord-acquires-stem-distribution\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"> <\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"> <img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/03\/Milana-Lewis-Tom-Becci-and-Kristin-Graziani-2025-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Milana Lewis, Tom Becci and Kristin Graziani\" data-lazy-srcset data-lazy-sizes=\"auto\" height width> <\/div>\n<p> <\/a> <\/div><\/div><\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>How many artists do the companies have?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Concord supports more than 125,000 artists as of July 2025, according to a report published in July 2025 by rating agency KBRA for Concord\u2019s most recent securitization. That information is not readily available for BMG.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>How many songs would the companies have if they combined their portfolios of music catalogs? And how much might that be worth?&nbsp;<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> BMG owns more than 3 million musical compositions and around half a million sound recordings, according to a press release the company put out in 2024, while Concord has a catalog of some 1.3 million songs, according to the KBRA report. Combined, the two companies would have at least 4.3 million songs in their catalogs, which is significant but still trails the majors. Sony holds more than 6.3 million songs in its catalog, for example, according to its most recent quarterly filing.&nbsp;<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Concord has used more than 1 million of its roughly 1.3 million music assets as collateral for asset-backed securities, and, in the rating report for its most recent issuance, that catalog of over 1 million music assets was estimated to be worth $5.117 billion, making the full value of its catalog higher than that total. <em>Billboard<\/em> was not able to determine the value of BMG\u2019s catalog.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>What Other Metrics Should I Know About?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Beyond revenue, the combined entity would have its fair share of hits, as the publishing side of the company would have 8.68% in Hot 100 market share for 2025, according to <em>Billboard<\/em>\u2019s calculation based on Harry Fox-supplied publisher quarterly data. If nothing else, based on their track record \u2014&nbsp;with BMG typically placing fifth and either Concord or its Pulse operation often placing in the second half of the top 10 publishing rankings for the Hot 100 \u2014&nbsp;a combined BMG and Concord could consistently vie with Kobalt for the number four spot.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max lrv-u-background-color-grey-lightest lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1 lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<p><h3 id=\"title-of-a-story\" class=\"c-title a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\"> Related <\/h3>\n<\/p>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\"> <a href=\"https:\/\/www.billboard.com\/pro\/bmg-faith-based-music-by-design-partnership\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"> <\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"> <img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/10\/By-Design-x-BMG-credit-William-King-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"(L-R, Back row): By Design's Jeremy Holley, BBR Music Group\/BMG Nashville's Peter Strickland, By Design's Josh Bailey Front row: By Design's Josh Thompson, By Design's Rod Riley, BMG's Jon Loba, BBR Music Group\/BMG Nashville's JoJamie Hahr\" data-lazy-srcset data-lazy-sizes=\"auto\" height width> <\/div>\n<p> <\/a> <\/div><\/div><\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>Who Are the Investors That BMG is Negotiating With? How Does That Compare to BMG\u2019s Ownership?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Concord\u2019s majority investor is the State of Michigan\u2019s Retirement System, with Connecticut-based asset manager Great Mountain Partners as a minority investor. BMG\u2019s majority owner is Bertelsmann, one of the oldest media companies in the world, which is still privately held by the founding Bertelsmann and Mohn families. <strong>Thomas Coesfeld<\/strong>, the BMG CEO who will become Bertelsmann\u2019s CEO in 2027, is the grandson of <strong>Reinhard Mohn<\/strong>, who led the company from 1947. The Mohn family still owns 19% of Bertelsmann, while 80% of shares are controlled by foundations (Bertelsmann Stiftung, Reinhard Mohn Stiftung, BVG-Familienstiftung, BVG-Stiftung). Sources say that even with the merger, the Michigan Retirement System is not planning to fully cash out all of its holdings.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>What About Distribution?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> One other aspect of the combined entity\u2019s status would be its distribution pipeline. Currently, Concord is distributed by UMG. BMG, meanwhile, recently unwound itself from its longstanding association with Warner Music\u2019s ADA and struck direct deals with the digital service providers while partnering with UMG for physical distribution. If the two were to properly become a fourth major, that association with UMG would presumably have to be severed. If the combined entity decides to go down that path, Concord may already have the building blocks in its back pocket thanks to its 2025 acquisition of Stem Distribution.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Does the combined entity need its own distribution arm to be considered a major? Some would say yes. But distribution these days is more about systems than it is people in the field or on the phones. Keeping track of the billions of transactions and mining them for opportunity is one of the main attributes offered by the majors. As it is, BMG is going direct with the big digital service providers like Spotify, Apple and Amazon, while leaving the smaller DSPs to be handled by UMG, although, if Luminate market share is any indicator, some DSPs are still handled by BMG.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> <strong>What Other Dominos Could Fall?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Sources suggest that the current talks represent the second or third time in the last 10 years that BMG and Concord have considered merging, although this time the talks are much further along and appear more likely to happen. That means more things could happen in the marketplace that could shore up any combined entity and make it more able to compete with giant competitors.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> Could that mean purchasing another distribution company? It\u2019s possible \u2014 over the past half-decade, dozens of distribution companies have cropped up as entrepreneurs, and label veterans have raced to offer services companies to cater to the growing middle class of creators enabled by digital music. That has also led to consolidation: UMG has a major pending deal to buy Downtown Music and recently acquired [PIAS], while Sony purchased AWAL and Warner has long been rumored to be seeking distribution acquisition targets. A combined BMG and Concord could also look to that sector to bolster its offerings and its own distribution pipeline.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> There are also other acquisition targets on the market, including tech companies, publishers, and digital solutions and marketing firms. However, one rumor that has been making the rounds \u2014 that Kobalt is in their sights \u2014 seems far-fetched, as Kobalt sold off all of its catalog and distribution arm and is now mainly a publishing administration platform, albeit a very successful one.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto lrv-a-font-body-m \"> The merger would, however, be brutal on the combined entity\u2019s headcount. Sources suggest that BMG has about 900 employees and Concord has about 800 \u2014&nbsp;and industry observers speculate that if the two companies strike a deal, massive layoffs are likely to follow. As one financial source puts it, \u201cThe more they slash, the more profitable it will become.\u201d<\/p>\n<p><a href=\"https:\/\/ubpass.co\/billboard\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><br \/><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\"><br \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trending on Billboard With BMG\u2019s parent company Bertelsmann in talks to acquire Concord in a deal that could be worth more than $6.6 billion, two of the largest indie music companies are primed to create what many are already calling the \u201cfourth major\u201d record label group, joining Universal Music Group (UMG), Sony Music Group (SMG) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[],"class_list":["post-10731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=10731\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Trending on Billboard With BMG\u2019s parent company Bertelsmann in talks to acquire Concord in a deal that could be worth more than $6.6 billion, two of the largest indie music companies are primed to create what many are already calling the \u201cfourth major\u201d record label group, joining Universal Music Group (UMG), Sony Music Group (SMG) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sarmiento24h.com\/?p=10731\" \/>\n<meta property=\"og:site_name\" content=\"Sarmiento24h\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/s24hnoticias\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T19:33:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"237\" \/>\n\t<meta property=\"og:image:height\" content=\"133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sarmiento24h@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:site\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarmiento24h@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731\"},\"author\":{\"name\":\"sarmiento24h@gmail.com\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\"},\"headline\":\"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered\",\"datePublished\":\"2026-02-11T19:33:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731\"},\"wordCount\":2110,\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg\",\"articleSection\":[\"Entretenimiento\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731\",\"name\":\"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered - Sarmiento24h\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg\",\"datePublished\":\"2026-02-11T19:33:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#primaryimage\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg\",\"width\":237,\"height\":133},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=10731#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sarmiento24h.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"name\":\"Sarmiento24h\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sarmiento24h.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\",\"name\":\"Sarmiento24h\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"width\":1220,\"height\":324,\"caption\":\"Sarmiento24h\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/s24hnoticias\",\"https:\\\/\\\/x.com\\\/sarmiento24h\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\",\"name\":\"sarmiento24h@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1775137884\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1775137884\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1775137884\",\"caption\":\"sarmiento24h@gmail.com\"},\"sameAs\":[\"https:\\\/\\\/sarmiento24h.com\"],\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered - Sarmiento24h","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sarmiento24h.com\/?p=10731","og_locale":"es_ES","og_type":"article","og_title":"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered - Sarmiento24h","og_description":"Trending on Billboard With BMG\u2019s parent company Bertelsmann in talks to acquire Concord in a deal that could be worth more than $6.6 billion, two of the largest indie music companies are primed to create what many are already calling the \u201cfourth major\u201d record label group, joining Universal Music Group (UMG), Sony Music Group (SMG) [&hellip;]","og_url":"https:\/\/sarmiento24h.com\/?p=10731","og_site_name":"Sarmiento24h","article_publisher":"https:\/\/facebook.com\/s24hnoticias","article_published_time":"2026-02-11T19:33:56+00:00","og_image":[{"width":237,"height":133,"url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg","type":"image\/jpeg"}],"author":"sarmiento24h@gmail.com","twitter_card":"summary_large_image","twitter_creator":"@sarmiento24h","twitter_site":"@sarmiento24h","twitter_misc":{"Escrito por":"sarmiento24h@gmail.com","Tiempo de lectura":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sarmiento24h.com\/?p=10731#article","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/?p=10731"},"author":{"name":"sarmiento24h@gmail.com","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d"},"headline":"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered","datePublished":"2026-02-11T19:33:56+00:00","mainEntityOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=10731"},"wordCount":2110,"publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=10731#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg","articleSection":["Entretenimiento"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sarmiento24h.com\/?p=10731","url":"https:\/\/sarmiento24h.com\/?p=10731","name":"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered - Sarmiento24h","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=10731#primaryimage"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=10731#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg","datePublished":"2026-02-11T19:33:56+00:00","breadcrumb":{"@id":"https:\/\/sarmiento24h.com\/?p=10731#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sarmiento24h.com\/?p=10731"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/?p=10731#primaryimage","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg","width":237,"height":133},{"@type":"BreadcrumbList","@id":"https:\/\/sarmiento24h.com\/?p=10731#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sarmiento24h.com\/"},{"@type":"ListItem","position":2,"name":"Could a Combined BMG &amp; Concord Create a Fourth \u2018Quiet\u2019 Major Label? And More Questions\u00a0Answered"}]},{"@type":"WebSite","@id":"https:\/\/sarmiento24h.com\/#website","url":"https:\/\/sarmiento24h.com\/","name":"Sarmiento24h","description":"","publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sarmiento24h.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sarmiento24h.com\/#organization","name":"Sarmiento24h","url":"https:\/\/sarmiento24h.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","width":1220,"height":324,"caption":"Sarmiento24h"},"image":{"@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/s24hnoticias","https:\/\/x.com\/sarmiento24h"]},{"@type":"Person","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d","name":"sarmiento24h@gmail.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1775137884","url":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1775137884","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1775137884","caption":"sarmiento24h@gmail.com"},"sameAs":["https:\/\/sarmiento24h.com"],"url":"https:\/\/sarmiento24h.com\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/could-a-combined-bmg-concord-create-a-fourth-quiet-major-label-and-more-questions-answered.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/10731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10731"}],"version-history":[{"count":0,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/10731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/media\/10732"}],"wp:attachment":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}