{"id":108464,"date":"2026-04-07T00:40:25","date_gmt":"2026-04-07T00:40:25","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=698390"},"modified":"2026-04-07T00:40:25","modified_gmt":"2026-04-07T00:40:25","slug":"un-hotel-submarino-impulsa-la-proteccion-de-corales","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=108464","title":{"rendered":"Un hotel submarino impulsa la protecci\u00f3n de corales"},"content":{"rendered":"
The Reserve Resort vincula turismo y conservaci\u00f3n marina sostenible<\/h2>\n
Santo Domingo.\u2013 En un pa\u00eds donde el turismo depende en gran medida de la salud de sus ecosistemas marinos, una nueva iniciativa busca cambiar la forma en que se protege el oc\u00e9ano. Se trata de \u201cThe Reserve Resort\u201d, un proyecto que presenta a los arrecifes de coral como si fueran un \u201chotel todo incluido\u201d, donde la vida marina es la hu\u00e9sped principal.<\/p>\n<\/figure>\n
La propuesta surge de la mano de Ogilvy Rep\u00fablica Dominicana y FUNDEMAR, con la colaboraci\u00f3n de Tornus, y plantea una idea simple pero potente: quienes se benefician del mar tambi\u00e9n deben invertir en su conservaci\u00f3n.<\/p>\n
El concepto no es menor. A nivel global, los arrecifes generan unos 375 mil millones de d\u00f3lares al a\u00f1o en servicios ecosist\u00e9micos y sostienen el sustento de m\u00e1s de 500 millones de personas.<\/p>\n
En el caso dominicano, cerca de un tercio del gasto tur\u00edstico est\u00e1 vinculado directamente a estos ecosistemas, que adem\u00e1s evitan p\u00e9rdidas estimadas en 96 millones de d\u00f3lares anuales por erosi\u00f3n e inundaciones.<\/p>\n
Bajo esta l\u00f3gica, \u201cThe Reserve Resort<\/strong>\u201d funciona como una plataforma que conecta al sector privado con la conservaci\u00f3n. Hoteles, empresas energ\u00e9ticas y actores tur\u00edsticos ya se han sumado al modelo, incluyendo a RIU Hotels & Resorts, Central Romana Corporation y Casa de Campo Resort & Villas, junto a otras marcas del polo tur\u00edstico La Romana-Bayah\u00edbe.<\/p>\n
Pero m\u00e1s all\u00e1 del respaldo empresarial, la iniciativa tambi\u00e9n involucra al p\u00fablico. A trav\u00e9s del portal TheReserveResort.com<\/strong>, cualquier persona puede hacer una \u201creserva simb\u00f3lica\u201d.<\/p>\n
En la pr\u00e1ctica, se trata de donaciones destinadas a programas de restauraci\u00f3n de corales, que incluyen reproducci\u00f3n asistida, mantenimiento de viveros y monitoreo de biodiversidad.<\/p>\n<\/figure>\n
Para sus impulsores, la clave est\u00e1 en el enfoque creativo. Juan Manuel Gait\u00e1n, director creativo de Ogilvy en el pa\u00eds, sostiene que el proyecto demuestra c\u00f3mo la comunicaci\u00f3n puede convertirse en una herramienta concreta para impulsar cambios ambientales. En la misma l\u00ednea, desde Tornus destacan que la iniciativa articula inversi\u00f3n, conciencia y acci\u00f3n colectiva en torno al turismo regenerativo.<\/p>\n
Desde FUNDEMAR<\/strong>, su directora ejecutiva, Rita Sellares, enfatiza que el modelo busca algo m\u00e1s que financiamiento: integrar a quienes dependen de estos ecosistemas en su recuperaci\u00f3n, garantizando su sostenibilidad a largo plazo.<\/p>\n
\u201cThe Reserve Resort\u201d<\/strong> aspira a ir m\u00e1s all\u00e1 del Caribe y posicionarse como un modelo replicable de econom\u00eda azul. La apuesta es clara: proteger el mar no solo es una causa ambiental, tambi\u00e9n es una estrategia econ\u00f3mica para el futuro del turismo.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Reserve Resort vincula turismo y conservaci\u00f3n marina sostenible Santo Domingo.\u2013 En un pa\u00eds donde el turismo depende en gran medida de la salud de sus ecosistemas marinos, una nueva iniciativa busca cambiar la forma en que se protege el oc\u00e9ano. Se trata de \u201cThe Reserve Resort\u201d, un proyecto que presenta a los arrecifes de […]<\/p>\n","protected":false},"author":1,"featured_media":108465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[62],"tags":[],"class_list":["post-108464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"\n
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