{"id":109691,"date":"2026-04-07T20:48:50","date_gmt":"2026-04-07T20:48:50","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=698500"},"modified":"2026-04-07T20:48:50","modified_gmt":"2026-04-07T20:48:50","slug":"banreservas-reestructura-su-area-de-comunicaciones","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=109691","title":{"rendered":"Banreservas reestructura su \u00e1rea de comunicaciones"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/diariodigitalrd.b-cdn.net\/2026\/04\/580ebe65-4c1b-4a01-83d1-5d52b668152e-1066x630.jpeg\" class=\"ff-og-image-inserted\"><\/div>\n<h2 class=\"wp-block-heading\">Franklin Soriano asume nueva vicepresidencia estrat\u00e9gica<\/h2>\n<p class=\"has-drop-cap has-medium-font-size\">Santo Domingo.\u2013 El Banco de Reservas anunci\u00f3 una reconfiguraci\u00f3n en su estructura institucional con la designaci\u00f3n de <strong>Franklin Soriano<\/strong> como vicepresidente de Comunicaciones y Responsabilidad Social, una posici\u00f3n de nueva concepci\u00f3n que busca integrar funciones y fortalecer la proyecci\u00f3n p\u00fablica de la entidad.<\/p>\n<p>La decisi\u00f3n fue comunicada por el presidente ejecutivo del banco, <strong>Leonardo Aguilera<\/strong>, tras la aprobaci\u00f3n del Consejo de Directores, que tambi\u00e9n dio luz verde a la transformaci\u00f3n de la antigua Vicepresidencia de Relaciones P\u00fablicas. Con este cambio, el \u00e1rea evoluciona hacia un modelo m\u00e1s amplio que combina la gesti\u00f3n comunicacional con la responsabilidad social corporativa.<\/p>\n<p class=\"has-medium-font-size\">Desde la entidad explican que la medida responde a la necesidad de articular mejor los mensajes institucionales y alinearlos con las iniciativas sociales que impulsa el banco, en un contexto donde la reputaci\u00f3n y el impacto social son cada vez m\u00e1s determinantes.<\/p>\n<p>Soriano, abogado de profesi\u00f3n, asume el cargo con el reto de consolidar una estrategia comunicacional m\u00e1s cohesionada y de mayor alcance, enfocada tanto en la imagen del banco como en el fortalecimiento de sus programas sociales. Su designaci\u00f3n forma parte de una serie de ajustes orientados a modernizar la estructura interna y hacerla m\u00e1s funcional.<\/p>\n<p class=\"has-medium-font-size\">En paralelo, se confirm\u00f3 la permanencia de <strong>H\u00e9ctor Romero<\/strong> como asesor de Comunicaci\u00f3n, rol desde el cual continuar\u00e1 vinculado al dise\u00f1o estrat\u00e9gico y al posicionamiento institucional de Banreservas.<\/p>\n<p>La reestructuraci\u00f3n tambi\u00e9n incluye el nombramiento de <strong>Mar\u00eda Patricia Florentino <\/strong>como directora senior de Relaciones P\u00fablicas, quien tendr\u00e1 bajo su responsabilidad la gesti\u00f3n operativa de esta \u00e1rea y el manejo de los v\u00ednculos institucionales.<\/p>\n<p>Otro de los movimientos anunciados es la designaci\u00f3n de <strong>Daniel Garc\u00eda Archibald<\/strong> como vicepresidente de Programas Estrat\u00e9gicos, una funci\u00f3n que se enmarca dentro de los cambios aprobados por el Consejo.<\/p>\n<p>Con estas decisiones, Banreservas busca reforzar su capacidad de respuesta comunicacional y proyectar una imagen m\u00e1s coherente con su rol en el desarrollo econ\u00f3mico y social del pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franklin Soriano asume nueva vicepresidencia estrat\u00e9gica Santo Domingo.\u2013 El Banco de Reservas anunci\u00f3 una reconfiguraci\u00f3n en su estructura institucional con la designaci\u00f3n de Franklin Soriano como vicepresidente de Comunicaciones y Responsabilidad Social, una posici\u00f3n de nueva concepci\u00f3n que busca integrar funciones y fortalecer la proyecci\u00f3n p\u00fablica de la entidad. La decisi\u00f3n fue comunicada por el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[60],"tags":[],"class_list":["post-109691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economicas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banreservas reestructura su \u00e1rea de comunicaciones - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=109691\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banreservas reestructura su \u00e1rea de comunicaciones - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Franklin Soriano asume nueva vicepresidencia estrat\u00e9gica Santo Domingo.\u2013 El Banco de Reservas anunci\u00f3 una reconfiguraci\u00f3n en su estructura institucional con la designaci\u00f3n de Franklin Soriano como vicepresidente de Comunicaciones y Responsabilidad Social, una posici\u00f3n de nueva concepci\u00f3n que busca integrar funciones y fortalecer la proyecci\u00f3n p\u00fablica de la entidad. 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