{"id":11140,"date":"2026-02-13T16:23:54","date_gmt":"2026-02-13T16:23:54","guid":{"rendered":"https:\/\/www.billboard.com\/?post_type=billboard_pro_post&p=1236179516"},"modified":"2026-02-13T16:23:54","modified_gmt":"2026-02-13T16:23:54","slug":"taylor-swift-files-legal-action-to-block-swift-home-trademark","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=11140","title":{"rendered":"Taylor Swift Files Legal Action to Block \u2018Swift Home\u2019\u00a0Trademark"},"content":{"rendered":"
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Trending on Billboard <\/h3>\n<\/p><\/div>\n

Taylor Swift<\/a> has filed a legal action aimed at blocking a bedding company from getting a trademark on a logo featuring the name \u201cSwift Home.\u201d<\/p>\n

In legal papers filed Wednesday, the superstar asked the U.S. Patent and Trademark Office to reject a trademark registration sought by Cathay Home Inc., which applied last year for a logo featuring the \u201cSwift Home\u201d name in cursive script.<\/p>\n

Lawyers for Taylor\u2019s company, TAS Rights Management LLC, say the logo is too similar to her own signature logo \u2013 meaning it could \u201cdeceive and mislead\u201d the public into thinking that the star \u201csponsors, approves of or endorses\u201d the brand. <\/p>\n

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Related <\/h3>\n<\/p>\n
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\"KATSEYE\" <\/div>\n

<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

\u201cConsumers would immediately recognize the name \u201cSWIFT\u201d as identifying the Artist,\u201d Taylor\u2019s attorney, Rebecca Liebowitz<\/strong> of the law firm Venable LLP, writes in the filing, which was obtained by Billboard<\/em>.<\/p>\n

Such cases, filed at the PTO\u2019s Trademark Trial and Appeal Board, are a common legal procedure for big brands like Nike or Apple or Wal-Mart, aimed at preventing similar-sounding names from being granted federal trademark protections. But many celebrities, including major music stars, also file them regularly to fend off copycats.<\/p>\n

Over the past decade, Jay-Z has filed eight such cases. Nirvana has brought three of them, and Snoop Dogg has filed five more, including one against a company selling a product called \u201cSnoopGuard.\u201d Last year, Eminem launched such a case<\/a> against an Australian beach umbrella brand called \u201cSwim Shady,\u201d claiming it was too similar to his \u201cSlim Shady.\u201d<\/p>\n

Swift is no stranger to such cases either. Her company moved to block a \u201cSwifty\u201d trademark in 2017, and threatened to bring a case in 2022 against a company that wanted to register \u201cSpeak Now.\u201d In 2024, her attorneys successfully blocked a \u201cTaylor Talk\u201d trademark.<\/p>\n

Cathay Home, a textile company based in Manhattan, applied last fall to register the \u201cSwift Home\u201d logo as a federal trademark for blankets, pillows, towels and other similar products. Such a registration allows companies to stop others from using similar trademarks on related products \u2013 and to use the R symbol on their branding.<\/p>\n

In asking the PTO to block the registration, Swift is not suing Cathay for damages or accusing the company of infringement. She is simply asserting that the company should not be able to claim its own<\/em> trademark rights to the logo, given its similarities to her existing logo. Representatives for both Cathay and Swift did not immediately return requests for comment on Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trending on Billboard Taylor Swift has filed...<\/p>\n","protected":false},"author":1,"featured_media":11141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[],"class_list":["post-11140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"\nTaylor Swift Files Legal Action to Block \u2018Swift Home\u2019\u00a0Trademark - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=11140\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift Files Legal Action to Block \u2018Swift Home\u2019\u00a0Trademark - 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