{"id":11162,"date":"2026-02-13T17:43:16","date_gmt":"2026-02-13T17:43:16","guid":{"rendered":"https:\/\/www.billboard.com\/?post_type=pmc_list&p=1236176450"},"modified":"2026-02-13T17:43:16","modified_gmt":"2026-02-13T17:43:16","slug":"executive-turntable-create-taps-umg-veteran-to-lead-data-strategy-plus-runner-hires-head-of-sync","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=11162","title":{"rendered":"Executive Turntable: Create Taps UMG Veteran to Lead Data Strategy \u2014 Plus,\u00a0Runner Hires Head of\u00a0Sync"},"content":{"rendered":"
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Create Music Group<\/strong> has appointed award-winning<\/a> executive Mitchell Shymansky as its new chief data and technology officer, marking a major investment in the company\u2019s technology and analytics infrastructure. In the role, Shymansky will lead CMG\u2019s data, analytics and tech strategy, with a focus on developing scalable systems that improve artist performance and boost operational efficiency.<\/p>\n

Shymansky joins CMG after nearly 20 years at Universal Music Group, where he most recently led the global data and analytics organization and reported to the COO. At UMG, he oversaw the company\u2019s transition from legacy, physical\u2011era data systems to a cloud\u2011based architecture capable of processing massive datasets and supporting beyond-smart analytics. He also spearheaded the development of Universal Music Artists, the first major\u2011label analytics app for artists, and eventually managed UMG\u2019s entire suite of global data products. <\/p>\n

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Shymansky also played a key role in applying AI and automation to UMG\u2019s workflows and leading a strategic analytics team that shaped DSP negotiations and global licensing strategy. His work was credited with accelerating data\u2011driven decision\u2011making across marketing and artist\u2011facing teams, earning him Billboard<\/em>\u2018s Jay Frank Award<\/a> in 2020.<\/p>\n

\u201cI was fortunate to work at Universal Music Group during the industry\u2019s transition from a transactional model to streaming, and to help the world\u2019s largest music company successfully adapt and thrive in that shift,\u201d said Shymansky. \u201cThe industry is now entering another fundamental transition as AI reshapes how modern record labels operate.\u201d<\/p>\n

\u201cWe\u2019ve always believed the music companies of the future would be built on technology,\u201d said Jonathan Strauss<\/strong>, co-founder and CEO of CMG. \u201cMitch has helped define what modern, data-driven music companies look like at the highest level. His arrival marks a major step forward in how we scale, innovate, and empower artists and labels globally.\u201d<\/p>\n

Check out a stacked rundown of this week\u2019s staffing news below:<\/strong><\/p>\n