{"id":11188,"date":"2026-02-13T19:03:20","date_gmt":"2026-02-13T19:03:20","guid":{"rendered":"https:\/\/www.billboard.com\/?post_type=billboard_pro_post&p=1236179630"},"modified":"2026-02-13T19:03:20","modified_gmt":"2026-02-13T19:03:20","slug":"bad-bunnys-super-bowl-show-drives-245-spike-in-puerto-rico-travel-searches","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=11188","title":{"rendered":"Bad Bunny\u2019s Super Bowl Show Drives 245% Spike in Puerto Rico Travel\u00a0Searches"},"content":{"rendered":"
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Trending on Billboard <\/h3>\n<\/p><\/div>\n

Bad Bunny<\/a> isn\u2019t just shaking up the Billboard<\/em> music charts<\/a> \u2014 he\u2019s driving major travel trends, too. Following a standout halftime performance at this year\u2019s Super Bowl, flights to Puerto Rico and Latin America have skyrocketed, proving once again that pop culture and travel are closely intertwined. <\/p>\n

According to data from Expedia shared with Billboard<\/em>, flight searches for Puerto Rico increased an astonishing 245% in the days following his halftime performance, as fans clamor for a taste of the island\u2019s tropical culture, chart-topping music, and energy showcased on one of the world\u2019s biggest stages.<\/p>\n

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\u201cPop culture has a real influence on where people choose to travel, and we\u2019re seeing that play out in a big way this week,\u201d Melanie Fish<\/strong>, vp of public relations at Expedia Group, tells Billboard<\/em>. \u201cAfter Sunday\u2019s halftime performance, searches on Expedia for Puerto Rico and other key Latin American destinations skyrocketed as travelers looked to experience the energy they saw on stage for themselves. It\u2019s a great example of how music and culture can inspire your travel plans, uncovering destinations you\u2019ve never visited before.\u201d<\/p>\n

San Juan, Puerto Rico\u2019s capital, saw flight searches spike 240%, while Vega Baja \u2014 the artist\u2019s hometown \u2014 experienced a jaw-dropping 1,450% increase in interest. Vega Baja, known for its serene beaches and coastal charm, has quickly become a sought-after destination for travelers hoping to connect with the superstar\u2019s roots. (Note: Data based on flight searches made on Expedia.com from Feb. 8 \u2013 11 2026 compared to searches made from Feb. 8 \u2013 11 2025, for stays anytime in those listed cities or countries.<\/em>)<\/p>\n

But the impact didn\u2019t stop at Puerto Rico. This year\u2019s halftime show \u2014 celebrated for its representation of a bevy of Latin American cultures \u2014 appeared to have a \u201chalo effect\u201d on travel to the broader region. Flight searches for Mexico surged by 210%, while Brazil and Colombia saw increases of 120%. Argentina also experienced a notable boost, with searches jumping 70%.<\/p>\n

Bad Bunny\u2019s influence isn\u2019t just trending stateside \u2014 it\u2019s driving interest in his upcoming international tour destinations, too, according to Expedia data. Flight searches to London, where he will perform this June, spiked by 90%, while Madrid saw a 20% boost. Closer to home, S\u00e3o Paulo searches rose 35% just ahead of his show there next week. (Note: Data based on flight searches made on Expedia.com from Feb. 8\u201311, 2026, compared to searches from Feb. 8\u201311, 2025, for concert dates in each city + 1 day before to allow for travel<\/em>.)<\/p>\n

Bad Bunny\u2019s influence extends beyond travel. During his halftime show, the Puerto Rican artist debuted the unreleased BadBo 1.0 \u201cResilience\u201d shoes, a collaborative project with Adidas. Searches for the futuristic, cream-toned sneakers spiked by 496% in the hours following the performance, according to JD Sports. The company also notes that \u201cBad Bunny style\u201d searches skyrocketed by 1,284%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trending on Billboard Bad Bunny isn\u2019t just shaking up the Billboard music charts \u2014 he\u2019s driving major travel trends, too. Following a standout halftime performance at this year\u2019s Super Bowl, flights to Puerto Rico and Latin America have skyrocketed, proving once again that pop culture and travel are closely intertwined. According to data from Expedia […]<\/p>\n","protected":false},"author":1,"featured_media":11189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[55],"tags":[],"class_list":["post-11188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"\nBad Bunny\u2019s Super Bowl Show Drives 245% Spike in Puerto Rico Travel\u00a0Searches - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=11188\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bad Bunny\u2019s Super Bowl Show Drives 245% Spike in Puerto Rico Travel\u00a0Searches - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Trending on Billboard Bad Bunny isn\u2019t just shaking up the Billboard music charts \u2014 he\u2019s driving major travel trends, too. 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