{"id":126729,"date":"2026-04-15T22:09:36","date_gmt":"2026-04-15T22:09:36","guid":{"rendered":"http:\/\/69dfe93c8caa90855222dc31"},"modified":"2026-04-15T22:09:36","modified_gmt":"2026-04-15T22:09:36","slug":"segui-el-streaming-de-coachella-para-no-perderme-nada-pero-el-formato-me-dio-fomo","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=126729","title":{"rendered":"Segu\u00ed el streaming de Coachella para no perderme nada, pero el formato me dio FOMO"},"content":{"rendered":"

A pesar de todo el odio que recibe, cualquiera que haya estado en Coachella sabe que es una experiencia como ninguna. Cuando yo fui en 2024, me sent\u00ed como un anciano. La m\u00fasica es incre\u00edble, si puedes esquivar a todos los influencers.<\/em> Si tuviera mucho dinero, estar\u00eda resoplando polvo en el desierto.<\/p>\n

Por suerte, tengo un smartphone.<\/em> Y Coachella, que lleva a\u00f1os transmitiendo sus actuaciones en vivo, ha renovado su canal de video vertical para atraer a los usuarios. As\u00ed que, \u00bfqu\u00e9 mejor manera de abrazar el espect\u00e1culo que verlo solo en este formato durante todo el fin de semana?<\/p>\n

Coachella mejor\u00f3 la calidad de sus contenidos<\/h2>\n

Ahora se transmiten en siete escenarios exclusivamente a trav\u00e9s de YouTube, con video 4K y opciones multivisi\u00f3n que puedes alternar como si fueran pruebas ol\u00edmpicas. El escenario Quasar del festival, orientado a EDM y DJ, que se transmiti\u00f3 en YouTube durante todo el fin de semana, se grab\u00f3 exclusivamente con dispositivos Google Pixel.<\/a> Ese es el que he decidido seguir de cerca.<\/p>\n

El video vertical est\u00e1 en todas partes. Adem\u00e1s de todos los servicios de redes sociales que dan prioridad a los clips<\/em> de scroll<\/em> infinito<\/a>, Disney ha introducido videos cortos llamados Verts en su plataforma de streaming<\/em> Disney+. Bravo pronto lanzar\u00e1 videos verticales presentados por el avatar de Andy Cohen para compartir \u00abescenas ic\u00f3nicas\u00bb de su extenso universo de telerrealidad. Incluso los Oscar se han burlado de esta tendencia.<\/p>\n

En el caso de Coachella, el impulso vertical tiene sentido. Como el propio festival, el video vertical es el lugar para las marcas y las personas influyentes. La principal herramienta de marketing<\/em> de Coachella es el miedo a perderse algo (FOMO), y el video vertical es un motor para inducir ese deseo.<\/strong> La mayor\u00eda de los clips<\/em> grabados a trav\u00e9s de Pixel se filman directamente junto al artista, dando la sensaci\u00f3n de que est\u00e1s all\u00ed mismo, en la cabina, con ellos, uno de esos VIP especiales que pueden estar en el escenario.<\/p>\n

\u00bfEs la mejor manera de disfrutar de estos espect\u00e1culos? Quiz\u00e1s por un tiempo. Pero no durante 18 horas a lo largo de un fin de semana, como he podido comprobar.<\/p>\n

Las reglas para mi \u00abVertichella\u00bb personal, asignadas por mi editor, eran sencillas: ver cada momento del video vertical en vivo de Coachella. No se permit\u00edan clips<\/em> horizontales en 4K ni m\u00faltiples ventanas de transmisi\u00f3n.<\/p>\n

El a\u00f1o pasado, Coachella emiti\u00f3 un canal vertical similar, que recibi\u00f3 cr\u00edticas muy favorables de los usuarios en Reddit, como \u00abes demasiado vertical\u00bb, \u00abcambi\u00e9 inmediatamente a otro canal\u00bb y \u00abme alegro de que este video est\u00e9 aplastado y me limite la visi\u00f3n del escenario\u00bb. Esta vez, el feed<\/em> resulta ser muy popular. Al final de cada d\u00eda, la p\u00e1gina tiene miles de \u00abme gusta\u00bb, m\u00e1s de 42,000 cada uno el s\u00e1bado y el domingo, seg\u00fan el peque\u00f1o indicador de Google en la parte superior de la pantalla. En algunos casos, los \u00abme gusta\u00bb de la transmisi\u00f3n vertical superan a los de las horizontales del mismo escenario.<\/p>\n

Los comentarios del chat en directo y las reacciones emoji<\/em> son muy activos, con gente entusiasmada con el espect\u00e1culo o compartiendo opiniones como ‘ugh, next song bro’<\/em> (\u00abEs terrible, siguiente canci\u00f3n\u00bb) y ‘I wish I was at Coachella<\/em>‘ (\u00abOjal\u00e1 estuviera ah\u00ed\u00bb). Al menos son m\u00e1s f\u00e1ciles de ignorar que tener a gente hablando a tu lado durante toda la actuaci\u00f3n.<\/p>\n

Dos horas despu\u00e9s de que empezara la transmisi\u00f3n del s\u00e1bado, ya llevo dos gomitas de marihuana y medio paquete de Coors Light encima, bailando al ritmo de Joezi en mi terraza. Estoy empapado por la tormenta, pero estoy disfrutando del ambiente. Es Coachella, beb\u00e9. \u00a1Hay que aprovecharlo!<\/p>\n

\n
\"article<\/picture><\/span><\/div>\n
\n
\u00bfExiste una alternativa al scroll<\/em> infinito?<\/a><\/div>\n

Es f\u00e1cil sentir que no hay escapatoria del doomscrolling<\/em>. El cl\u00e1sico pergamino chino sugiere lo contrario.<\/p>\n<\/div>\n<\/div>\n

Viv\u00ed del FOMO<\/h2>\n

David Guetta ofrece un concierto divertido pero cursi. Una usuaria an\u00f3nima est\u00e1 retacando el chat con mensajes. Y Fatboy Slim demuestra por qu\u00e9 Guetta es una leyenda. Mientras todo esto pasa, puedo hacer cosas como mear en un retrete, tomar un ba\u00f1o, lavar la ropa. Pasear a mi perro. Cortar un pollo asado sin rebanarme la mano. Cocinar la cena. Leer un libro. Tumbarme en una cama de verdad. El tipo de actividades que no podr\u00edas hacer mientras ves el espect\u00e1culo en el recinto del festival.<\/p>\n

No es perfecto. El escenario Quasar destaca por sus pantallas gigantes, muy anchas y horizontales, en los laterales. Ver eso en formato vertical recortado en mi tel\u00e9fono no transmite la misma sensaci\u00f3n de seriedad que se obtiene estando ah\u00ed. Tampoco puedes evitar sentirte un poco perdedor al ver a toda esa gente de fiesta mientras t\u00fa est\u00e1s sentado con el tel\u00e9fono en mano.<\/p>\n","protected":false},"excerpt":{"rendered":"

A pesar de todo el odio que...<\/p>\n","protected":false},"author":1,"featured_media":126730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46],"tags":[],"class_list":["post-126729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nSegu\u00ed el streaming de Coachella para no perderme nada, pero el formato me dio FOMO - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=126729\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segu\u00ed el streaming de Coachella para no perderme nada, pero el formato me dio FOMO - 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