{"id":134047,"date":"2026-04-18T15:20:07","date_gmt":"2026-04-18T15:20:07","guid":{"rendered":"http:\/\/4ae08c68-390e-11f1-b5d9-33d1f5c391f9"},"modified":"2026-04-18T15:20:07","modified_gmt":"2026-04-18T15:20:07","slug":"louis-vuitton-gucci-y-hermes-reportaron-impactos-negativos-por-la-guerra-en-medio-oriente","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=134047","title":{"rendered":"Louis Vuitton, Gucci y Herm\u00e8s reportaron impactos negativos por la guerra en Medio Oriente"},"content":{"rendered":"

El mercado del lujo se ha visto afectado por el dr\u00e1stico descenso en la afluencia de p\u00fablico en los muy tradicionales y lujosos centros comerciales de los pa\u00edses del Golfo P\u00e9rsico, cuyas econom\u00edas est\u00e1n sufriendo las consecuencias de la escalada del conflicto de Estados Unidos e Israel contra Ir\u00e1n. <\/p>\n

\n

Con la guerra en Medio Oriente<\/a>, los titanes europeos del lujo tienen algo nuevo de qu\u00e9 preocuparse, m\u00e1s all\u00e1 de la pol\u00edtica arancelaria de Donald Trump<\/a> y la todav\u00eda incipiente recuperaci\u00f3n de la demanda china.  <\/p>\n

En una semana repleta de resultados trimestrales con corte a marzo, los grandes representantes de la industria plasmaron en n\u00fameros un efecto que ya es evidente en las lujosas tiendas del Golfo P\u00e9rsico<\/a>: la ca\u00edda en las ventas en un mercado excepcionalmente rentable.<\/p>\n

La tanda de reportes inici\u00f3 con el franc\u00e9s<\/a> LVMH, due\u00f1o de marcas como Louis Vuitton<\/a>, Dior, la joyer\u00eda Bvlgari y Hennessy, que destac\u00f3 que el conflicto militar entre Ir\u00e1n y las fuerzas israel\u00edes y estadounidenses tuvo un impacto negativo de alrededor del 1% en las ventas totales del grupo.<\/p>\n

\n
\"Medio\n<\/picture>
Medio Oriente es uno de los mercados m\u00e1s rentables para la industria del lujo.<\/span> \u00a9 Francia Cuesta – France 24<\/span> <\/figcaption><\/figure>\n<\/p><\/div>\n

Las ventas de Gucci, la marca insignia italiana de la francesa Kering, cayeron un 8% interanual en el primer trimestre, entre otros debido a que la guerra afect\u00f3 el gasto de los consumidores de Medio Oriente y limit\u00f3 los viajes internacionales.<\/p>\n

En efecto, los ingresos minoristas en Medio Oriente disminuyeron un 11% en el trimestre, seg\u00fan indic\u00f3 el grupo franc\u00e9s en un comunicado, a pesar del crecimiento registrado en los dos primeros meses del a\u00f1o antes del inicio de la guerra el 28 de febrero.<\/p>\n

El tambi\u00e9n franc\u00e9s Herm\u00e8s anunci\u00f3 que no solo el enfrentamiento b\u00e9lico hab\u00eda afectado sus ventas tanto en Medio Oriente como en Europa<\/a>, sino la menor afluencia de turistas a Par\u00eds<\/a> y Londres<\/a> que redujo el apetito por los art\u00edculos de dise\u00f1o.<\/p>\n

\n

\u201cEl lujo nunca pierde, pero el crecimiento no ser\u00e1 igual. Probablemente no veremos alzas de dos d\u00edgitos en las ventas\u201d, dijo Camilo Guerrero Villegas, abogado especialista en cultura y lujo, a France 24.<\/p>\n<\/blockquote>\n

\n
\"Las\n<\/picture>
Las ventas de Gucci pr\u00e1cticamente se han reducido a la mitad en cuatro a\u00f1os.<\/span> \u00a9 Francia Cuesta – France 24<\/span> <\/figcaption><\/figure>\n<\/p><\/div>\n

No hay lujo sin turismo                 <\/strong><\/h2>\n

Medio Oriente<\/a> es un importante centro de tr\u00e1nsito mundial, con aeropuertos que representan alrededor del 14% del tr\u00e1fico internacional global, recuerda el centro de an\u00e1lisis Oxford Economics<\/a>.<\/p>\n

Una vez iniciado el conflicto, a finales de febrero, el instituto de investigaci\u00f3n calcul\u00f3 que, en un escenario prolongado en el que este durara m\u00e1s de uno o dos meses, las p\u00e9rdidas en t\u00e9rminos de visitantes internacionales para la regi\u00f3n ser\u00edan de alrededor de 38 millones en 2026, lo que representa una disminuci\u00f3n del 27% interanual.<\/p>\n

\n
\"Los\n<\/picture>
Los aeropuertos de Medio Oriente est\u00e1n entre los m\u00e1s concurridos del mundo.<\/span> \u00a9 Francia Cuesta – France 24<\/span> <\/figcaption><\/figure>\n<\/p><\/div>\n

\u201cEn t\u00e9rminos de gasto, esto equivale a una p\u00e9rdida de 56 mil millones de d\u00f3lares<\/a> en el a\u00f1o en curso\u201d, se\u00f1alaba el pasado 2 de marzo, mientras advert\u00eda que part\u00eda de la base de que era improbable ver una guerra extendida.<\/p>\n

Seg\u00fan la agencia Reuters, las ventas en los centros comerciales de Dub\u00e1i<\/a> cayeron hasta un 50% desde el inicio de la guerra.<\/p>\n

Con Reuters y AP<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

El mercado del lujo se ha visto...<\/p>\n","protected":false},"author":1,"featured_media":134048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[43],"tags":[],"class_list":["post-134047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacionales"],"yoast_head":"\nLouis Vuitton, Gucci y Herm\u00e8s reportaron impactos negativos por la guerra en Medio Oriente - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=134047\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton, Gucci y Herm\u00e8s reportaron impactos negativos por la guerra en Medio Oriente - 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