{"id":239914,"date":"2026-05-26T22:57:37","date_gmt":"2026-05-26T22:57:37","guid":{"rendered":"http:\/\/6a15dc21ff5472bb60ff2964"},"modified":"2026-05-26T22:57:37","modified_gmt":"2026-05-26T22:57:37","slug":"el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=239914","title":{"rendered":"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival"},"content":{"rendered":"

Este s\u00e1bado 23 de mayo se llev\u00f3 a cabo la tercera edici\u00f3n del Beauty Festival<\/a> en el centro comercial Artz Pedregal de la Ciudad de M\u00e9xico. El evento, organizado por GQ M\u00e9xico & Latinoam\u00e9rica, Vogue M\u00e9xico & Latinoam\u00e9rica y WIRED en Espa\u00f1ol, se convirti\u00f3 en un espacio donde la conversaci\u00f3n sobre la belleza se uni\u00f3 con la tecnolog\u00eda, la moda, el estilo de vida y las nuevas masculinidades.<\/p>\n

La tercera edici\u00f3n de este evento de Cond\u00e9 Nast M\u00e9xico y Latinoam\u00e9rica fue organizado en colaboraci\u00f3n con Filorga, Esthederm, Etat pur, Natura y Dreame, y cont\u00f3 con la participaci\u00f3n de Pantene, St. Germain, Ulta Beauty y B\u00ebne Add Life. Durante toda la tarde se realizaron charlas con expertos, experiencias sensoriales, pop-ups de distintas marcas, regalos, rifas y din\u00e1micas especiales<\/p>\n

Expertos, creadores de contenido y figuras del entretenimiento hablaron sobre bienestar, lifestyle y nuevas formas de entender la belleza contempor\u00e1nea. Explicaron c\u00f3mo la tecnolog\u00eda, el estilo de vida y las nuevas masculinidades<\/a> son parte de la conversaci\u00f3n cultural actual.<\/p>\n

\n
\"Alejandro<\/picture><\/span><\/div>\n

Alejandro Ortiz Moreno \u00abMatu\u00bb, Michael Ronda, Azul Guaita, Karina Gonz\u00e1lez, Nadia Tamez y Mael Vallejo<\/span>Foto: Manu Escare\u00f1o<\/span><\/p>\n<\/figure>\n

Nadia Tamez, directora creativa y fundadora de Synergy Studio, fue la embajadora de WIRED en Espa\u00f1ol y, junto a Mael Vallejo, Head of Editorial Content, realizaron la charla \u201cLa evoluci\u00f3n de la belleza en la era digital\u201d. En ella, se abord\u00f3 el tema de las redes sociales y los algoritmos en la construcci\u00f3n del ideal de belleza actual, adem\u00e1s de explicar c\u00f3mo la inteligencia artificial, la realidad aumentada y la realidad virtual, est\u00e1n generando innovaciones constantes en el mundo phygital<\/em> (f\u00edsico y digital).<\/p>\n

\n
\"Asistente<\/picture><\/span><\/div>\n

Foto: Manu Escare\u00f1o<\/span><\/p>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Este s\u00e1bado 23 de mayo se llev\u00f3...<\/p>\n","protected":false},"author":1,"featured_media":239915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[46],"tags":[],"class_list":["post-239914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nEl futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=239914\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Este s\u00e1bado 23 de mayo se llev\u00f3...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sarmiento24h.com\/?p=239914\" \/>\n<meta property=\"og:site_name\" content=\"Sarmiento24h\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/s24hnoticias\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T22:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.es.wired.com\/photos\/6a15e9deb29a072c2e2db312\/master\/w_1600%2Cc_limit\/ManuEscaren%25CC%2583o_260523_6108.jpg\" \/>\n<meta name=\"author\" content=\"sarmiento24h@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:site\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarmiento24h@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914\"},\"author\":{\"name\":\"sarmiento24h@gmail.com\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\"},\"headline\":\"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival\",\"datePublished\":\"2026-05-26T22:57:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg\",\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914\",\"name\":\"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival - Sarmiento24h\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg\",\"datePublished\":\"2026-05-26T22:57:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#primaryimage\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=239914#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sarmiento24h.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"name\":\"Sarmiento24h\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sarmiento24h.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\",\"name\":\"Sarmiento24h\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"width\":1220,\"height\":324,\"caption\":\"Sarmiento24h\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/s24hnoticias\",\"https:\\\/\\\/x.com\\\/sarmiento24h\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\",\"name\":\"sarmiento24h@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1779578198\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1779578198\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1779578198\",\"caption\":\"sarmiento24h@gmail.com\"},\"sameAs\":[\"https:\\\/\\\/sarmiento24h.com\"],\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival - Sarmiento24h","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sarmiento24h.com\/?p=239914","og_locale":"es_ES","og_type":"article","og_title":"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival - Sarmiento24h","og_description":"Este s\u00e1bado 23 de mayo se llev\u00f3...","og_url":"https:\/\/sarmiento24h.com\/?p=239914","og_site_name":"Sarmiento24h","article_publisher":"https:\/\/facebook.com\/s24hnoticias","article_published_time":"2026-05-26T22:57:37+00:00","og_image":[{"url":"https:\/\/media.es.wired.com\/photos\/6a15e9deb29a072c2e2db312\/master\/w_1600%2Cc_limit\/ManuEscaren%25CC%2583o_260523_6108.jpg","type":"","width":"","height":""}],"author":"sarmiento24h@gmail.com","twitter_card":"summary_large_image","twitter_creator":"@sarmiento24h","twitter_site":"@sarmiento24h","twitter_misc":{"Escrito por":"sarmiento24h@gmail.com","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sarmiento24h.com\/?p=239914#article","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/?p=239914"},"author":{"name":"sarmiento24h@gmail.com","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d"},"headline":"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival","datePublished":"2026-05-26T22:57:37+00:00","mainEntityOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=239914"},"wordCount":317,"publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=239914#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/05\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg","articleSection":["Tecnologia"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sarmiento24h.com\/?p=239914","url":"https:\/\/sarmiento24h.com\/?p=239914","name":"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival - Sarmiento24h","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=239914#primaryimage"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=239914#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/05\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg","datePublished":"2026-05-26T22:57:37+00:00","breadcrumb":{"@id":"https:\/\/sarmiento24h.com\/?p=239914#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sarmiento24h.com\/?p=239914"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/?p=239914#primaryimage","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/05\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/05\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/sarmiento24h.com\/?p=239914#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sarmiento24h.com\/"},{"@type":"ListItem","position":2,"name":"El futuro de la belleza es \u2018phygital\u2019: As\u00ed se vivi\u00f3 la tercera edici\u00f3n del Beauty Festival"}]},{"@type":"WebSite","@id":"https:\/\/sarmiento24h.com\/#website","url":"https:\/\/sarmiento24h.com\/","name":"Sarmiento24h","description":"","publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sarmiento24h.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sarmiento24h.com\/#organization","name":"Sarmiento24h","url":"https:\/\/sarmiento24h.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","width":1220,"height":324,"caption":"Sarmiento24h"},"image":{"@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/s24hnoticias","https:\/\/x.com\/sarmiento24h"]},{"@type":"Person","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d","name":"sarmiento24h@gmail.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1779578198","url":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1779578198","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1779578198","caption":"sarmiento24h@gmail.com"},"sameAs":["https:\/\/sarmiento24h.com"],"url":"https:\/\/sarmiento24h.com\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/05\/el-futuro-de-la-belleza-es-phygital-asi-se-vivio-la-tercera-edicion-del-beauty-festival.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/239914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239914"}],"version-history":[{"count":0,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/239914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/media\/239915"}],"wp:attachment":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}