{"id":277102,"date":"2026-06-10T16:37:32","date_gmt":"2026-06-10T16:37:32","guid":{"rendered":"http:\/\/6a287c05a53ad555963e516b"},"modified":"2026-06-10T16:37:32","modified_gmt":"2026-06-10T16:37:32","slug":"la-nueva-batalla-contra-el-melanoma-comienza-antes-del-diagnostico","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=277102","title":{"rendered":"La nueva batalla contra el melanoma comienza antes del diagn\u00f3stico"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/media.es.wired.com\/photos\/6a2886a7bb24f94f945a0114\/16:9\/w_1280,c_limit\/Loreal.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>A trav\u00e9s de La Roche-Posay, estamos trabajando de la mano con gobiernos locales, autoridades federales y cerca de 50 ONG a nivel mundial para que el acceso a la detecci\u00f3n temprana llegue a lugares donde la atenci\u00f3n dermatol\u00f3gica es un lujo.<\/p>\n<p>En Latinoam\u00e9rica, hemos instaurado jornadas de revisi\u00f3n gratuita de lunares en Argentina, Brasil, Colombia, Chile, Per\u00fa, M\u00e9xico y Uruguay, uniendo fuerzas con los sectores p\u00fablicos para escalar el impacto. <em>Save Your Skin<\/em> no es solo prevenci\u00f3n; es pol\u00edtica de salud, es soporte y es fricci\u00f3n cero para el diagn\u00f3stico, un esfuerzo que tan solo en 2025 nos permiti\u00f3 beneficiar a m\u00e1s de 85,000 personas en toda Latinoam\u00e9rica.<\/p>\n<p><strong>En 2021, la Roche-Posay realiz\u00f3 un estudio epidemiol\u00f3gico de los h\u00e1bitos de <a href=\"https:\/\/es.wired.com\/articulos\/problema-de-protectores-solares-no-son-sus-ingredientes-eres-tu\">protecci\u00f3n solar<\/a><\/strong><br \/><strong>y que estos son suficientes. Sabemos que la protecci\u00f3n solar es salud p\u00fablica, \u00bfqu\u00e9 ha<\/strong><br \/><strong>cambiado con respecto a ese estudio?<\/strong><\/p>\n<p>Ha cambiado nuestra comprensi\u00f3n de la \u201cdisonancia cognitiva\u201d del consumidor. Hoy la gente sabe que el sol causa c\u00e1ncer, pero los datos prospectivos hacia 2026 muestran lo que llamamos la \u00abbrecha de las rutinas diarias\u00bb. Las personas siguen tratando el protector solar como un producto de temporada, para la playa, ignorando que el 80% de los signos de envejecimiento prematuro y el da\u00f1o celular acumulativo ocurren por la exposici\u00f3n incidental cr\u00f3nica. Desde la perspectiva de la salud p\u00fablica, el reto ya no es informar, es modificar el comportamiento humano.<\/p>\n<p>Si consideramos que la piel est\u00e1 20 veces m\u00e1s expuesta a los rayos UVA que a los UVB en el d\u00eda a d\u00eda, nuestra responsabilidad como industria es eliminar las barreras de uso. Necesitamos texturas ligeras, imperceptibles e hidratantes que la gente quiera usar a diario, como por ejemplo la l\u00ednea de Anthelios de La Roche-Posay. Si logramos integrar la fotoprotecci\u00f3n como un h\u00e1bito autom\u00e1tico, como cepillarse los dientes, estaremos cerrando la brecha preventiva m\u00e1s importante del melanoma.<\/p>\n<p><strong>Cada vez son m\u00e1s populares <a href=\"https:\/\/es.wired.com\/articulos\/envejecimiento-podria-evitarse\">las conversaciones sobre longevidad<\/a> de la piel y <a href=\"https:\/\/es.wired.com\/articulos\/vida-moderna-esta-envejeciendo-tu-cerebro\">prevenci\u00f3n del<\/a><\/strong><br \/><strong><a href=\"https:\/\/es.wired.com\/articulos\/vida-moderna-esta-envejeciendo-tu-cerebro\">envejecimiento.<\/a> \u00bfC\u00f3mo ha cambiado la investigaci\u00f3n dermatol\u00f3gica al entender que el da\u00f1o solar no es solamente un tema est\u00e9tico?<\/strong><\/p>\n<p>Ha sido un cambio de paradigma total, pasamos de la cosm\u00e9tica correctiva a la biolog\u00eda celular<br \/>preventiva. Durante d\u00e9cadas, la industria midi\u00f3 el da\u00f1o solar solo en arrugas o manchas. Hoy, impulsados por una inversi\u00f3n de m\u00e1s de 1,300 millones de euros anuales en Investigaci\u00f3n e Innovaci\u00f3n (R&amp;I), en L&#8217;Or\u00e9al Groupe medimos la senescencia celular, las alteraciones en el ADN y la inmunosupresi\u00f3n cut\u00e1nea.<\/p>\n<p>Para entender esta complejidad a un nivel m\u00e1s profundo, acabamos de firmar una alianza hist\u00f3rica con el Instituto Pasteur. Juntos, estamos descifrando los di\u00e1logos entre las c\u00e9lulas de la piel, el microbioma y nuestras defensas inmunitarias. Bajo el enfoque de la plataforma L&#8217;Or\u00e9al Longevity Integrative Science, estamos \u201chackeando\u201d <a href=\"https:\/\/es.wired.com\/articulos\/envejecimiento-humano-se-acelera-en-dos-edades-especificas\">el envejecimiento biol\u00f3gico<\/a>. Entendemos que cuando formulas un producto pensando en proteger este ecosistema celular frente al exposoma (radiaci\u00f3n, contaminaci\u00f3n, estr\u00e9s), la consecuencia natural es una piel est\u00e9ticamente m\u00e1s joven. Pero el objetivo principal ya no es la vanidad, es crear un \u00f3rgano vital biol\u00f3gicamente invulnerable y resiliente a largo plazo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de La Roche-Posay, estamos trabajando&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":277103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-277102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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