{"id":293429,"date":"2026-06-22T07:17:56","date_gmt":"2026-06-22T07:17:56","guid":{"rendered":"http:\/\/6a36bd518f72bd6a01c1b92a"},"modified":"2026-06-22T07:17:56","modified_gmt":"2026-06-22T07:17:56","slug":"hay-una-ola-alarmante-de-desinformacion-sobre-protectores-solares-en-tiktok","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=293429","title":{"rendered":"Hay una ola alarmante de desinformaci\u00f3n sobre protectores solares en TikTok"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/media.es.wired.com\/photos\/6a36bd5124824252f8ba1062\/16:9\/w_1280,c_limit\/1835844521\" class=\"ff-og-image-inserted\"><\/div>\n<p>Los protectores solares, o bloqueadores, se encuentran entre los medios m\u00e1s eficaces para reducir el riesgo de c\u00e1ncer de piel. Sin embargo, aunque se promocionan ampliamente en los videos m\u00e1s populares de TikTok, los contenidos que difunden informaci\u00f3n err\u00f3nea sobre el protector solar atraen a una audiencia desproporcionadamente mayor. As\u00ed lo pone de relieve un nuevo <a href=\"https:\/\/journals.plos.org\/digitalhealth\/article?id=10.1371\/journal.pdig.0001440\" target=\"_blank\">estudio<\/a> publicado en la revista <em>Plos Digital Health<\/em> por un equipo de investigaci\u00f3n coordinado por la Universidad de Alberta, en Canad\u00e1, que ha demostrado precisamente c\u00f3mo los contenidos que ponen en duda la seguridad y la eficacia de las cremas solares, aunque solo representan una peque\u00f1a parte de los disponibles, logran atraer mucha atenci\u00f3n en una de las redes sociales m\u00e1s utilizadas del mundo, sobre todo entre los j\u00f3venes.<\/p>\n<h2>Los protectores solares en las redes sociales<\/h2>\n<p>Para comprenderlo, los investigadores del nuevo estudio analizaron los 971 videos m\u00e1s vistos en TikTok, asociados a los cinco <em>hashtags<\/em> en ingl\u00e9s m\u00e1s utilizados y relacionados con los protectores solares, a saber: #sunscreen, #sunscreenviral, #spf, #sunscreenreview y #sunprotection. A continuaci\u00f3n, los videos se clasificaron en funci\u00f3n de la promoci\u00f3n de los protectores solares, a las cr\u00edticas relacionadas con la salud y a la participaci\u00f3n del p\u00fablico, a trav\u00e9s de visualizaciones, \u201cme gusta\u201d, comparticiones y comentarios. Los resultados revelaron que la mayor\u00eda de los videos promov\u00edan el uso de cremas solares (86.8%), mientras que solo el 6% conten\u00eda cr\u00edticas y dudas sobre la seguridad y la salud, asegurando, por ejemplo, que las cremas solares tendr\u00edan efectos nocivos (1.5%), como efectos t\u00f3xicos o cancer\u00edgenos, o que impedir\u00edan obtener beneficios, como la absorci\u00f3n de vitamina D (1.2%).<\/p>\n<h2>Mayor repercusi\u00f3n<\/h2>\n<p>A pesar de este peque\u00f1o porcentaje, sin embargo, los videos de TikTok que conten\u00edan cr\u00edticas a los protectores solares generaron, en promedio, una participaci\u00f3n del p\u00fablico significativamente mayor en t\u00e9rminos de visualizaciones, \u201cme gusta\u201d, comparticiones y comentarios, en comparaci\u00f3n con los videos que defend\u00edan su uso. \u201cNuestro an\u00e1lisis ha demostrado que TikTok no est\u00e1 inundado de <a href=\"https:\/\/es.wired.com\/tag\/desinformacion\">desinformaci\u00f3n<\/a> sobre el protector solar, pero los videos que afirman de forma peligrosa que las cremas solares son perjudiciales o in\u00fatiles reciben niveles de participaci\u00f3n del p\u00fablico relativamente elevados\u201d, explicaron los investigadores, subrayando que, aunque son pocos, estos videos cr\u00edticos han generado constantemente una repercusi\u00f3n significativamente mayor. \u201cEsto sugiere que los contenidos cr\u00edticos o de oposici\u00f3n pueden atraer una atenci\u00f3n desproporcionada incluso cuando no est\u00e1n ampliamente representados\u201d, se lee en <a href=\"https:\/\/journals.plos.org\/digitalhealth\/article?id=10.1371\/journal.pdig.0001440\" target=\"_blank\">el estudio<\/a>.<\/p>\n<h2>Una oportunidad perdida<\/h2>\n<p>Sin embargo, tal y como precisan los autores, la mayor parte de los contenidos de TikTok que promov\u00edan el uso de protectores solares representa una oportunidad perdida para la salud p\u00fablica: de hecho, los videos se centraban principalmente en los beneficios cosm\u00e9ticos y en la promoci\u00f3n del producto, y solo el 6% de los contenidos mencionaba expl\u00edcitamente la reducci\u00f3n del riesgo de <a href=\"https:\/\/es.wired.com\/tag\/cancer\">c\u00e1ncer<\/a>. En concreto, se observ\u00f3 que, entre los videos que promov\u00edan el uso de cremas solares, el 17.4% destacaba la prevenci\u00f3n de da\u00f1os en la piel, el 15.3% los beneficios parael acn\u00e9 y el 11.5% la protecci\u00f3n contra el envejecimiento. \u201cFue sorprendente constatar cu\u00e1ntos videos en TikTok promov\u00edan el uso de protector solar sin mencionar espec\u00edficamente el importante papel que desempe\u00f1a en la prevenci\u00f3n del c\u00e1ncer\u201d, reiteraron los autores. \u00abSolo el 6% de los videos analizados en TikTok mencionaba expl\u00edcitamente los beneficios en cuanto a la reducci\u00f3n del riesgo de c\u00e1ncer de piel\u00bb.<\/p>\n<p><em>Art\u00edculo originalmente publicado en<\/em> <a href=\"https:\/\/www.wired.it\/article\/come-alcuni-video-tiktok-creme-solari-diffondendo-molta-disinformazione-soprattutto-tra-giovani\/\">WIRED Italia<\/a><em>. Adaptado por Mauricio Serfatty Godoy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los protectores solares, o bloqueadores, se encuentran&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":293430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-293429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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