{"id":310310,"date":"2026-07-03T19:37:23","date_gmt":"2026-07-03T19:37:23","guid":{"rendered":"http:\/\/6a47d56fab7774b4eb25add4"},"modified":"2026-07-03T19:37:23","modified_gmt":"2026-07-03T19:37:23","slug":"los-videos-de-erling-haaland-hechos-con-ia-estan-fuera-de-control-este-mundial","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=310310","title":{"rendered":"Los videos de Erling Haaland hechos con IA est\u00e1n fuera de control este mundial"},"content":{"rendered":"<p>Una vez que un futbolista se convierte en un personaje, los aficionados dejan de ser meros espectadores y pueden participar activamente en la creaci\u00f3n del contenido. El \u00abfanon\u00bb, que se refiere al material que el p\u00fablico inventa para llenar los vac\u00edos del canon, ahora es altamente susceptible a la IA. <strong>Ya no se necesita al atleta para generar la mitolog\u00eda; el p\u00fablico puede sintetizarla a demanda, y el personaje la asimila sin problemas.<\/strong> No sorprende, entonces, que el <em>deepfake<\/em> de Haaland fuera tan bien recibido en l\u00ednea. El contenido no tiene por qu\u00e9 ser real, solo acorde con el personaje.<\/p>\n<p>Sin embargo, quiz\u00e1s lo que sugiere la \u00abHaalandizaci\u00f3n\u00bb de todo esto es un extra\u00f1o cambio que va m\u00e1s all\u00e1 del simple <a href=\"https:\/\/es.wired.com\/articulos\/la-crisis-de-deepfakes-en-las-escuelas-es-mucho-peor-de-lo-que-pensabamos\">p\u00e1nico por los <em>deepfakes<\/em>.<\/a> Aunque gran parte del p\u00fablico fue enga\u00f1ado por el video de IA, una parte significativa de la audiencia est\u00e1 participando activamente y comparti\u00e9ndolo de todos modos. Y llevamos a\u00f1os haciendo esto. Cuando la cuenta @deeptomcruise empez\u00f3 a publicar <em>deepfakes<\/em> de Tom Cruise inquietantemente perfectos en TikTok en 2021, la respuesta fue de deleite para millones. De forma similar, una <a href=\"https:\/\/es.wired.com\/articulos\/cancion-de-drake-y-the-weeknd-creada-por-inteligencia-artificial\">canci\u00f3n generada por IA que imitaba a Drake y The Weeknd,<\/a> que apareci\u00f3 en 2023, cre\u00f3 su propio revuelo entre los fans, donde se reprodujo con entusiasmo antes de que las discogr\u00e1ficas pudieran retirarla.<\/p>\n<p>Ese mismo a\u00f1o, el \u00abPapa de Balenciaga\u00bb <a href=\"https:\/\/es.wired.com\/articulos\/articulos\/realmente-internet-nos-volvio-mas-infieles\">enga\u00f1\u00f3 a medio internet<\/a> durante una tarde, lo que gener\u00f3 m\u00e1s elogios hacia el abrigo de Balenciaga que preocupaci\u00f3n por la IA. Lo cual solo demuestra que, si te gusta lo suficiente alguien o algo, dejas a un lado tu escepticismo y simplemente te dejas llevar.<\/p>\n<div class=\"ContentCardEmbedWrapper-hkvhYu kMYDit content-card-embed content-card-embed--stacked\" data-testid=\"ContentCardEmbedWrapper\" readability=\"20.447653429603\">\n<div class=\"ContentCardEmbedImage-bqahne fjmzkP content-card-embed__image\" data-testid=\"ContentCardEmbedImage\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj responsive-image\"><img decoding=\"async\" alt=\"Un jugador del Arsenal con las calcetas cortadas en la parte de las pantorrillas. \" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.es.wired.com\/photos\/6a46b74bde69f36806fd52fa\/master\/w_120,c_limit\/GettyImages-2166320719.jpg 120w, https:\/\/media.es.wired.com\/photos\/6a46b74bde69f36806fd52fa\/master\/w_240,c_limit\/GettyImages-2166320719.jpg 240w, https:\/\/media.es.wired.com\/photos\/6a46b74bde69f36806fd52fa\/master\/w_320,c_limit\/GettyImages-2166320719.jpg 320w, https:\/\/media.es.wired.com\/photos\/6a46b74bde69f36806fd52fa\/master\/w_640,c_limit\/GettyImages-2166320719.jpg 640w\" sizes=\"100vw\" src=\"https:\/\/media.es.wired.com\/photos\/6a46b74bde69f36806fd52fa\/master\/w_775%2Cc_limit\/GettyImages-2166320719.jpg\"><\/picture><\/span><\/div>\n<div class=\"ContentCardEmbedInfo-buyHWH gWLOee\" readability=\"21.725631768953\">\n<div class=\"BaseText-fEwdHD ContentCardEmbedHed-kDKGDs fUtEc dlHXUJ content-card-embed__hed\" data-testid=\"ContentCardEmbedHed\"><a class=\"BaseLink-haTOKm ContentCardEmbedHedLink-iBZsco gAoKdC hhUFQU content-card-embed__hed-link link\" href=\"https:\/\/es.wired.com\/articulos\/por-que-los-futbolistas-cortan-sus-calcetas-en-el-mundial-2026-y-que-dice-la-ciencia-al-respecto\" data-testid=\"ContentCardEmbedHedLink\">Por qu\u00e9 los futbolistas cortan sus calcetas en el Mundial 2026 (y qu\u00e9 dice la ciencia al respecto)<\/a><\/div>\n<p>Los agujeros en las calcetas se han convertido en una imagen curiosa del torneo de futbol. Detr\u00e1s de esta tendencia hay biomec\u00e1nica, percepci\u00f3n y una explicaci\u00f3n inesperada.<\/p>\n<\/div>\n<\/div>\n<h2>Por el simple hecho de re\u00edr, o creer en algo, un rato<\/h2>\n<p>Despu\u00e9s de todo, Haaland siempre iba a ser una estrella de este torneo, la primera Copa del Mundo de Noruega desde 1998, un delantero que aspiraba a la Bota de Oro, pero son sus audaces muestras de personalidad fuera del campo las que lo convirtieron en su inesperado protagonista. Se supone que <a href=\"https:\/\/es.wired.com\/articulos\/por-que-los-futbolistas-cortan-sus-calcetas-en-el-mundial-2026-y-que-dice-la-ciencia-al-respecto\">los futbolistas<\/a> modernos son aut\u00f3matas monoman\u00edacos, entrenados para los medios y protegidos por su marca. El canon de Haaland es pr\u00e1cticamente todo lo contrario. Su cuenta personal de Snapchat, con 3.3 millones de seguidores y en aumento, es una lecci\u00f3n magistral de espontaneidad.<\/p>\n<p>A trav\u00e9s de su cuenta, Haaland se ha convertido en un personaje entra\u00f1able de internet, generando innumerables memes, ediciones e interacciones con los fans que lo tratan m\u00e1s como un personaje recurrente que <a href=\"https:\/\/es.wired.com\/articulos\/el-hardware-del-atleta-la-ciencia-de-materiales-que-impulsa-tu-ropa-y-tu-calzado\">como un atleta.<\/a> La gracia reside, sobre todo, en la contradicci\u00f3n. En el campo, Haaland es una imponente m\u00e1quina de hacer goles de 1.96 m con aspecto vikingo, cuya expresi\u00f3n al celebrar parece tallada en un drakkar. Fuera de \u00e9l, publica <em>selfies<\/em> con la nariz desencajada, filtros de calvicie, sesiones de preguntas y respuestas y <em>clips<\/em> c\u00f3micos.<\/p>\n<p><strong>El jugador franc\u00e9s Kylian Mbapp\u00e9 es otro futbolista que se ha convertido en meme y ha sido transformado por la IA en la avalancha de contenido sobre el Mundial que inunda internet.<\/strong> Los memes generados con IA sobre el \u00abdictador Mbapp\u00e9\u00bb lo presentan como si fuera un l\u00edder totalitario, comparable a Mao o Kim Jong Un, y suelen acompa\u00f1arlo con un <em>nasheed<\/em> (canto isl\u00e1mico) de tono inquietante para reforzar el efecto sat\u00edrico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vez que un futbolista se convierte&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":310311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-310310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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