{"id":342149,"date":"2026-07-23T03:19:12","date_gmt":"2026-07-23T03:19:12","guid":{"rendered":"http:\/\/424dd7ce-862d-11f1-8536-31e8047e55a9"},"modified":"2026-07-23T03:19:12","modified_gmt":"2026-07-23T03:19:12","slug":"wildberries-el-amazon-ruso-es-el-nuevo-objetivo-militar-de-ucrania","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=342149","title":{"rendered":"Wildberries, el \u201cAmazon\u201d ruso, es el nuevo objetivo militar de Ucrania"},"content":{"rendered":"<p> Durante la \u00faltima semana, el principal minorista en l\u00ednea de Rusia ha sido blanco de ataques con drones por parte de las de Kiev, que argumenta estar apuntando a centros log\u00edsticos dedicados al suministro de componentes para las fuerzas rivales. <\/p>\n<div readability=\"98.170233736975\">\n<p>Nacido como un negocio familiar que operaba desde un apartamento cerca de <a href=\"https:\/\/www.france24.com\/es\/tag\/mosc\u00fa\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Mosc\u00fa<\/a>, Wildberries se ha convertido en menos de dos d\u00e9cadas en el principal minorista en l\u00ednea de <a href=\"https:\/\/www.france24.com\/es\/tag\/rusia\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Rusia<\/a> y un motor econ\u00f3mico clave del pa\u00eds. Ahora es objetivo de los ataques de <a href=\"https:\/\/www.france24.com\/es\/tag\/ucrania\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Ucrania<\/a> en medio de una guerra que inici\u00f3 hace cuatro a\u00f1os y medio.<\/p>\n<p>Este mi\u00e9rcoles, Ucrania atac\u00f3 dos almacenes m\u00e1s de la firma de venta online, por segunda vez en una semana, seg\u00fan denunci\u00f3 su directora ejecutiva y cofundadora, Tatyana Kim, al a\u00f1adir que los ataques m\u00e1s recientes ocurrieron en las ciudades sure\u00f1as de Krasnodar y Nevinnomyssk.<\/p>\n<div id=\"em-WBMZ408370-F24-ES-20260723\" class=\"m-em-flash\" data-xtwitter-script>\n<div class=\"o-em-consent \" readability=\"7\">\n<div class=\"o-em-consent__content\" readability=\"34\">\n<p class=\"o-em-consent__content__text\">Para mostrar este contenido de X (Twitter), debe autorizar las cookies de medici\u00f3n de audiencia y publicidad.<\/p>\n<p> <button class=\"a-master-button a-master-button--dark\" data-action=\"accept\"> Aceptar <svg class=\"a-svg a-svg--icon-check\"> <use xlink:href=\"\/build\/images\/svg\/sprite.613371482bd39c1ae459d746f45df36f.svg#icon-check\" href=\"\/build\/images\/svg\/sprite.613371482bd39c1ae459d746f45df36f.svg#icon-check\" \/> <\/svg> <\/button> <button class=\"a-link\" data-action=\"manage\">Gestionar mis opciones <svg class=\"a-svg a-svg--icon-edit\"> <use xlink:href=\"\/build\/images\/svg\/sprite.613371482bd39c1ae459d746f45df36f.svg#icon-edit\" href=\"\/build\/images\/svg\/sprite.613371482bd39c1ae459d746f45df36f.svg#icon-edit\" \/> <\/svg><br \/>\n<\/button> <\/div>\n<\/div>\n<\/div>\n<p>V\u00eddeos difundidos en redes sociales, verificados por Reuters, mostraban una enorme columna de humo elev\u00e1ndose en el aire en Krasnodar. El gobernador regional revel\u00f3 que una joven falleci\u00f3 y que otras tres personas estaban siendo atendidas en el hospital.<\/p>\n<p>Cuatro d\u00edas antes, drones ucranianos provocaran incendios masivos y causaron la muerte de ocho personas en las instalaciones de la compa\u00f1\u00eda a las afueras de Mosc\u00fa.<\/p>\n<h2><strong>Un golpe a la econom\u00eda de consumo<\/strong><\/h2>\n<p>Los ataques de Ucrania contra los enormes almacenes de Wildberries durante la \u00faltima semana hacen parte de una creciente campa\u00f1a con drones contra una empresa que est\u00e1 en el coraz\u00f3n de la econom\u00eda de consumo, acercando la guerra a millones de ciudadanos.<\/p>\n<p>Tambi\u00e9n marcan una nueva etapa en la estrategia de Kiev de penetrar al interior de Rusia para debilitar el esfuerzo b\u00e9lico de Mosc\u00fa mediante ataques que afectan directamente a la poblaci\u00f3n rusa.<\/p>\n<div class=\"m-em-image\">\n<figure class=\"m-item-image m-item-image--original m-item-image--has-caption\"> <picture class=\"a-picture a-picture--original\"><source type=\"image\/webp\" srcset=\"https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:246\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.webp 246w, https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:388\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.webp 388w, https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:720\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.webp 720w, https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:980\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.webp 980w\" sizes=\"(max-width: 1023px) calc(100vw - 32px), (min-width: 1024px) 850px\"><img fetchpriority=\"low\" decoding=\"async\" src=\"https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:980\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.png\" srcset=\"https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:246\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.png 246w, https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:388\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.png 388w, https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:720\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.png 720w, https:\/\/s.france24.com\/media\/display\/abdfc904-862d-11f1-b4f3-005056a97e36\/w:980\/IVS-ECO-22JUL-WILDBERRIES-BAJO-ATAQUE-00000.png 980w\" sizes=\"(max-width: 1023px) calc(100vw - 32px), (min-width: 1024px) 850px\" alt=\".\" loading=\"lazy\" class=\"a-img \">\n<\/picture><figcaption class=\"a-figcaption\"> . \u00a9 Liz Agredo &#8211; France 24 <\/figcaption><\/figure>\n<\/p><\/div>\n<p>Wildberries es una compa\u00f1\u00eda clave en la econom\u00eda rusa y una de las mayores empleadoras. Junto con su principal rival, Ozon, se han vuelto omnipresentes a lo largo y ancho del pa\u00eds. Su cofundadora se ha convertido en la mujer m\u00e1s rica de Rusia, seg\u00fan <a href=\"https:\/\/www.france24.com\/es\/tag\/forbes\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Forbes<\/a>, con un patrimonio neto de 7.000 millones de d\u00f3lares.<\/p>\n<blockquote class=\"quote\" readability=\"10\">\n<p>No hay palabras para describir los sentimientos ante los ataques contra personas comunes, nuestros empleados<\/p>\n<p>&#8211;&nbsp;Tatyana Kim, cofundadora y CEO de Wildberries&nbsp;<\/p>\n<\/blockquote>\n<p>Sumando a sus competidores m\u00e1s peque\u00f1os, Wildberries y Ozon venden bienes y servicios por un valor equivalente al 8,5% del producto interno bruto de Rusia. Se estima que emplean en total a cuatro millones de personas, es decir, a m\u00e1s del 5% de la fuerza laboral del pa\u00eds.<\/p>\n<h2><strong>Cruce de versiones<\/strong><\/h2>\n<p>El presidente ucraniano, <a href=\"https:\/\/www.france24.com\/es\/tag\/volod\u00edmir-zelenski\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Volod\u00edmir Zelenski<\/a>, ha descrito los m\u00e1s recientes objetivos de Ucrania como centros log\u00edsticos dedicados al suministro de componentes para drones y otros equipos a las fuerzas rusas. El <a href=\"https:\/\/www.france24.com\/es\/tag\/kremlin\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Kremlin<\/a> lo niega.<\/p>\n<blockquote class=\"quote\" readability=\"13\">\n<p>No es cierto. El r\u00e9gimen de Kiev contin\u00faa atacando objetivos civiles. Esa es la naturaleza terrorista del r\u00e9gimen de Kiev. En cuanto a la empresa mencionada, la situaci\u00f3n es realmente dif\u00edcil debido a las p\u00e9rdidas sufridas tanto por la propia compa\u00f1\u00eda, como por las peque\u00f1as y medianas empresas. El gobierno est\u00e1 abordando este problema<\/p>\n<p>&#8211; Dmitry Peskov, Portavoz del Kremlin<\/p>\n<\/blockquote>\n<p>Compa\u00f1\u00edas como estas son fundamentales para los planes del Gobierno ruso de reactivar el crecimiento de una econom\u00eda estancada y centrada en la guerra.<\/p>\n<p>El presidente <a href=\"https:\/\/www.france24.com\/es\/tag\/vladimir-putin\/\" target=\"_self\" class=\"gtm-add-suggested-tag\">Vladimir Putin<\/a> recalc\u00f3 este mi\u00e9rcoles 22 de julio que los efectos econ\u00f3micos de la guerra son \u201ctemporales\u201d y \u201cno afectar\u00e1n la din\u00e1mica econ\u00f3mica en general\u201d.<\/p>\n<p class=\"a-read-more\"><span class=\"a-read-more__label\">Leer tambi\u00e9n<\/span><a href=\"https:\/\/www.france24.com\/es\/europa\/20260722-remez\u00f3n-castrense-en-ucrania-qui\u00e9nes-son-los-nuevos-altos-mandos-de-la-c\u00fapula-militar\" target=\"_self\" class=\"a-read-more__link\">Remez\u00f3n castrense en Ucrania: \u00bfqui\u00e9nes son los nuevos mandos de la c\u00fapula militar?<\/a><\/p>\n<p>Con Reuters y AFP<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Durante la \u00faltima semana, el principal minorista&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":342150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[43],"tags":[],"class_list":["post-342149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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