{"id":344721,"date":"2026-07-24T15:48:29","date_gmt":"2026-07-24T15:48:29","guid":{"rendered":"http:\/\/6a63787404e815b674eb1fed"},"modified":"2026-07-24T15:48:29","modified_gmt":"2026-07-24T15:48:29","slug":"meta-eligio-una-cancion-sobre-el-fin-del-mundo-para-promocionar-su-ia","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=344721","title":{"rendered":"Meta eligi\u00f3 una canci\u00f3n sobre el fin del mundo para promocionar su IA"},"content":{"rendered":"

A finales de la semana, Meta public\u00f3 un anuncio en su cuenta oficial de Instagram con el mensaje de que la IA no \u00abnos har\u00e1 estar menos conectados\u00bb ni \u00abnos dejar\u00e1 atr\u00e1s\u00bb. El anuncio iba acompa\u00f1ado de la canci\u00f3n de David Bowie de 1972 \u00abFive Years\u00bb, que trata, entre otras cosas, del fin del mundo.<\/p>\n

\u00abLl\u00e1manos optimistas, ll\u00e1manos so\u00f1adores, dinos como te d\u00e9 la gana, pero apostamos por las personas y nos gustan esas probabilidades\u00bb, menciona el narrador, mientras un ni\u00f1o peque\u00f1o juega con una mariposa, dos padres se r\u00eden con su beb\u00e9 y Jalen Brunson saluda en el desfile por el t\u00edtulo de los Knicks. El anuncio tambi\u00e9n se esmera especialmente en destacar usos de sus pol\u00e9micos lentes inteligentes<\/a> que no consisten, por ejemplo, en acosar a las mujeres grab\u00e1ndolas a escondidas.<\/a><\/p>\n

El fragmento de \u00abFive Years\u00bb utilizado en el anuncio<\/a> incluye la siguiente letra:<\/p>\n

\n
\n

Escuch\u00e9 tel\u00e9fonos, \u00f3pera, mis melod\u00edas favoritas.
Vi ni\u00f1os, juguetes, planchas el\u00e9ctricas y televisores.
Me dol\u00eda el cerebro, no ten\u00eda espacio libre.
Tuve que meter tantas cosas para guardar todo ah\u00ed dentro.
Y toda la gente gorda y flaca
Y toda la gente alta y baja
Y toda la gente insignificante
Y toda la gente importante
Nunca pens\u00e9 que necesitar\u00eda a tanta gente.<\/p>\n<\/div>\n<\/blockquote>\n

Quiz\u00e1 sea comprensible que se salte otras partes de la canci\u00f3n, incluida la introducci\u00f3n:<\/p>\n

\n
\n

Acababa de llegar la noticia
Nos quedaban cinco a\u00f1os para llorar
El presentador de noticias llor\u00f3 y nos dijo que
la Tierra realmente se estaba muriendo<\/p>\n<\/div>\n<\/blockquote>\n

Al ser consultado al respecto, el portavoz de Meta, Francis Brennan, afirm\u00f3 que \u00able gustar\u00eda destacar lo que el propio David Bowie dijo sobre su canci\u00f3n y su significado: tener optimismo de cara al futuro\u00bb. Brennan envi\u00f3 una cita de 1972 sobre la canci\u00f3n que atribuy\u00f3 a BowieBible.com.<\/p>\n

\u00abLa gente se toma el futuro tan en serio y le tiene tanto miedo que me gustar\u00eda cambiar ese sentimiento y convertirlo en una ola de optimismo. Uno debe tomar el futuro con humor\u2026 porque ser\u00e1 incre\u00edblemente tecnol\u00f3gico\u00bb, reza la cita, que a su vez proviene de la revista NME<\/em>.<\/p>\n

No obstante, BowieBible.com tambi\u00e9n se\u00f1ala que la canci\u00f3n \u00abhabla de una pesadilla dist\u00f3pica en la que la Tierra entra en sus \u00faltimos cinco a\u00f1os, por razones no reveladas, y del p\u00e1nico, la violencia y los intentos de redenci\u00f3n que le siguen\u00bb.<\/p>\n

BowieBible.com tambi\u00e9n cita una entrevista de 2018<\/a> con el baterista Mick Woodmansey hablando de la canci\u00f3n: \u00abLa discutimos y sab\u00edamos que trataba sobre el fin del mundo y que era bastante deprimente. Recuerdo que cuando la grabamos, Bowie estaba llorando. Estaba cantando y llorando al mismo tiempo\u00bb.<\/p>\n

\n
\"Gen<\/picture><\/span><\/div>\n
\n
De la duck face<\/em> al Gen Z pout<\/em>: c\u00f3mo cambi\u00f3 nuestra forma de posar en 30 a\u00f1os<\/a><\/div>\n

Antes compart\u00edamos duck faces<\/em> y sonrisas exageradas; ahora, tu feed<\/em> probablemente est\u00e1 repleto de celebridades con expresi\u00f3n lobotomizada y labios haciendo un puchero de entera insatisfacci\u00f3n.<\/p>\n<\/div>\n<\/div>\n

Romantizar la IA con una canci\u00f3n<\/h2>\n

Seg\u00fan Jeremy D. Larson, subdirector de Pitchfork<\/em>, publicaci\u00f3n hermana de WIRED, sacar canciones de contexto para anuncios publicitarios es una tradici\u00f3n arraigada. Menciona un anuncio de Carnival Cruise que utiliza una canci\u00f3n de Iggy Pop sobre la adicci\u00f3n a la hero\u00edna<\/a>. Tambi\u00e9n afirma que, dado que Warner Chappell Music es propietaria del cat\u00e1logo de Bowie, son ellos quienes deciden d\u00f3nde se utilizan sus canciones.<\/p>\n

\u00abQue Meta haya elegido esta canci\u00f3n en concreto, cuyo contexto para la conexi\u00f3n humana es el apocalipsis, me parece o muy ignorante y enga\u00f1oso. Aunque, quiz\u00e1s en ese contexto sea una genialidad\u00bb, comenta Larson a WIRED por Slack.<\/p>\n","protected":false},"excerpt":{"rendered":"

A finales de la semana, Meta public\u00f3...<\/p>\n","protected":false},"author":1,"featured_media":344722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-344721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nMeta eligi\u00f3 una canci\u00f3n sobre el fin del mundo para promocionar su IA - 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