{"id":367938,"date":"2026-08-08T05:17:22","date_gmt":"2026-08-08T05:17:22","guid":{"rendered":"http:\/\/6a739cdb437546856cef3f5d"},"modified":"2026-08-08T05:17:22","modified_gmt":"2026-08-08T05:17:22","slug":"la-ia-ya-esta-llegando-a-los-drive-thru-de-tu-comida-rapida-favorita","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=367938","title":{"rendered":"La IA ya est\u00e1 llegando a los drive-thru de tu comida r\u00e1pida favorita"},"content":{"rendered":"

Las burlas en las redes sociales vinieron acompa\u00f1adas de fallos menos dr\u00e1sticos. En un mundo ideal, los agentes de IA<\/a> que toman pedidos deber\u00edan ser invisibles, el equivalente a un empleado extremadamente educado y mal pagado. En realidad, Intouch Insight descubri\u00f3 que los autoservicios con IA tend\u00edan a ser menos amables que los humanos y con menor precisi\u00f3n en los pedidos. A un agente automatizado le resulta dif\u00edcil entender ciertos acentos y dialectos, algo que la mayor\u00eda de las cadenas solucionan con un empleado humano con aud\u00edfonos, listo para intervenir. Para los trabajadores humanos, el diagrama de flujo en cascada de un pedido de comida r\u00e1pida resulta natural; para la mayor\u00eda de los primeros agentes de IA, era una f\u00f3rmula compleja.<\/p>\n

Pero que una IA atienda no siempre es m\u00e1s f\u00e1cil<\/h2>\n

\u00abLos restaurantes terminaron dedicando m\u00e1s tiempo a solucionar el problema que ellos mismos hab\u00edan creado. Todo el mundo dec\u00eda: ‘Esto es terrible. Paren ya. \u00a1Que vuelvan los empleados humanos!'\u00bb, menciona Michael Schatzberg, cofundador de Branded Hospitality, empresa que invierte en compa\u00f1\u00edas de tecnolog\u00eda para el sector de la restauraci\u00f3n.<\/p>\n

Branded Hospitality vendi\u00f3 sus primeras inversiones en sistemas de autoservicio con IA. En 2024, Del Taco suspendi\u00f3 su programa piloto de drive-thru<\/em> con IA. McDonald’s finalmente vendi\u00f3 McD Tech Labs a IBM y posteriormente abandon\u00f3 por completo la tecnolog\u00eda.<\/p>\n

No todas las cadenas abandonaron sus iniciativas de drive-thru<\/em> con IA. Muchas, entre ellas Dairy Queen, White Castle y Taco Bell, continuaron ampliando discretamente sus pruebas. La IA representaba algo m\u00e1s que una nueva tecnolog\u00eda. Era el sue\u00f1o que subyace en el n\u00facleo mismo de la comida r\u00e1pida: hacer que el proceso de obtener alimento fuera cada vez m\u00e1s r\u00e1pido, al tiempo que se reduc\u00edan los costos cada vez m\u00e1s.<\/p>\n

Tras cuatro a\u00f1os de colaboraci\u00f3n entre White Castle y SoundHound AI, el director de marketing<\/em>, Jamie Richardson, afirma que los drive-thru<\/em> con IA facilitan la gesti\u00f3n de los turnos de los empleados y agilizan el servicio. Intouch Insight ha constatado que, de media, los drive-thru<\/em> con IA superan a la media del sector en 21 segundos.<\/p>\n

Tambi\u00e9n se\u00f1ala que los desastres virales relacionados con los autoservicios con IA suelen ser exagerados. La estrategia de White Castle se centra en la mejora gradual, en lugar de esperar a un agente de IA infalible. \u00abNo estuvo tan mal al principio. Pero ha mejorado much\u00edsimo con el paso del tiempo\u00bb, afirma Richardson.<\/p>\n

En todo el sector de la comida r\u00e1pida, la balanza parece estar volviendo a inclinarse hacia la adopci\u00f3n de los drive-thru<\/em> con IA. Adem\u00e1s de las expansiones previstas de Taco Bell y Dairy Queen, McDonald\u2019s anunci\u00f3 este verano que volv\u00eda a probar el sistema de pedidos basado en IA, esta vez en colaboraci\u00f3n con Google en cinco establecimientos de EE UU, con un sistema que acepta pedidos en ingl\u00e9s y espa\u00f1ol.<\/p>\n

Branded Hospitality se ha asociado recientemente con Arc, una empresa especializada en servicios de drive-thru<\/em> con IA de voz que colabora con cadenas como la sure\u00f1a Jack\u2019s y la cadena de Pollo Campero. El autoservicio con IA 1.0 fue un fracaso, afirma Schatzberg. \u00bfPero ahora? \u00abLas empresas han evolucionado, la tecnolog\u00eda ha avanzado y ahora piensan: ‘Podemos solucionar muchos de esos problemas'\u00bb, indica.<\/p>\n

\n
\"Peque\u00f1as<\/picture><\/span><\/div>\n
\n
Por qu\u00e9 los agentes de IA est\u00e1n sumiendo en el caos al mundo de la tecnolog\u00eda<\/a><\/div>\n

Esta es la historia definitiva de c\u00f3mo Claude Code y OpenClaw iniciaron posiblemente la mayor transformaci\u00f3n de la inform\u00e1tica.<\/p>\n<\/div>\n<\/div>\n

\u00bfA los clientes de comida r\u00e1pida les gusta la IA?<\/h2>\n

Cuando una voz automatizada comenz\u00f3 a hablarle a Schere\u00e9 Reed en un Wendy\u2019s de Virginia, su emoci\u00f3n predominante fue el asombro, afirma. Reed no dejaba de esperar que un humano tomara el relevo; cuando la voz mantuvo su tono claramente rob\u00f3tico, se pregunt\u00f3 si le servir\u00edan la hamburguesa en una cinta transportadora.<\/p>\n

\u00abMe preocupa mucho que el hecho de depender cada vez m\u00e1s de la IA nos aleje de nuestras conexiones humanas, como nuestra capacidad para crear comunidad\u00bb, explica Reed a WIRED.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las burlas en las redes sociales vinieron...<\/p>\n","protected":false},"author":1,"featured_media":367939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-367938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nLa IA ya est\u00e1 llegando a los drive-thru de tu comida r\u00e1pida favorita - 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