{"id":378119,"date":"2026-08-14T13:58:17","date_gmt":"2026-08-14T13:58:17","guid":{"rendered":"http:\/\/6a7e02880ceb950b1e159f8a"},"modified":"2026-08-14T13:58:17","modified_gmt":"2026-08-14T13:58:17","slug":"cuanto-sabe-mcdonalds-sobre-ti-pedi-mis-datos-y-recibi-un-expediente-de-515-paginas","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=378119","title":{"rendered":"\u00bfCu\u00e1nto sabe McDonald\u2019s sobre ti? Ped\u00ed mis datos y recib\u00ed un expediente de 515 p\u00e1ginas"},"content":{"rendered":"
<\/div>\n

Cuando descargu\u00e9 por primera vez la aplicaci\u00f3n de McDonald\u2019s, hace a\u00f1os, me inscrib\u00ed en su programa de fidelidad con la esperanza de encontrar mejores ofertas. \u00bfPor qu\u00e9 no comprar unas papas fritas m\u00e1s econ\u00f3micas? Sab\u00eda que inscribirme implicaba que har\u00edan alg\u00fan tipo de seguimiento de datos, pero no imaginaba que esa informaci\u00f3n se usar\u00eda para predecir mi pr\u00f3xima compra mediante algoritmos.<\/p>\n

Tus datos le encantan<\/h2>\n

Como residente en California, tengo derecho por ley a acceder a la informaci\u00f3n que una empresa almacena sobre m\u00ed. Por eso ped\u00ed a McDonald\u2019s una copia de mis datos, para entender mejor qu\u00e9 recopila sobre sus clientes. Unos d\u00edas despu\u00e9s de presentar una solicitud de acceso en el Centro de Derechos de Privacidad de McDonald\u2019s<\/a>, recib\u00ed por correo electr\u00f3nico un reporte de 515 p\u00e1ginas con los emblem\u00e1ticos arcos dorados en el encabezado.<\/p>\n

Cuando los clientes se inscriben en programas de fidelidad, como el que se ofrece a trav\u00e9s de la aplicaci\u00f3n de McDonald\u2019s, quiz\u00e1 que no sean conscientes de hasta qu\u00e9 punto se recopilan sus datos. Tampoco de c\u00f3mo se utilizan en modelos predictivos.<\/p>\n

\u201cLa salsa secreta de McDonald\u2019s es, en realidad, la vigilancia comercial\u201d, revela Jeff Chester, director ejecutivo del Center for Digital Democracy<\/a>, una organizaci\u00f3n que aboga por la protecci\u00f3n de los consumidores. Los expertos en privacidad con los que habl\u00e9 se\u00f1alaron que este nivel de detalle puede parecer invasivo, aunque es habitual en los programas de fidelidad de las grandes empresas.<\/p>\n

\u201cEste informe contiene datos personales espec\u00edficos sobre ti que se han identificado mediante una b\u00fasqueda en los sistemas de McDonald\u2019s, los cuales contienen informaci\u00f3n sobre nuestros clientes\u201d, reza la introducci\u00f3n del informe. Era extenso y dif\u00edcil de analizar. Por ello us\u00e9 una herramienta de IA generativa<\/a> para extraer la informaci\u00f3n clave antes de verificar los detalles con el documento original y consultar a expertos en privacidad.<\/p>\n

\u201cMcDonald\u2019s se toma muy en serio la privacidad y la seguridad de los datos, y tomamos medidas rigurosas para proteger la informaci\u00f3n de los clientes\u201d, explica un portavoz de McDonald\u2019s a WIRED por correo electr\u00f3nico. \u00abAl igual que muchos programas de fidelidad digitales, usamos informaci\u00f3n como las compras anteriores para ofrecer una experiencia de cliente m\u00e1s atractiva y personalizada. Por ejemplo, enviando las promociones, ofertas y mensajes m\u00e1s relevantes. Nuestros clientes siguen disponiendo de opciones de privacidad, tal y como se describe en nuestra declaraci\u00f3n de privacidad\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando descargu\u00e9 por primera vez la aplicaci\u00f3n...<\/p>\n","protected":false},"author":1,"featured_media":378120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-378119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\n\u00bfCu\u00e1nto sabe McDonald\u2019s sobre ti? 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