{"id":408485,"date":"2026-09-01T16:28:06","date_gmt":"2026-09-01T16:28:06","guid":{"rendered":"http:\/\/6a8e42826db2a8e52eac6276"},"modified":"2026-09-01T16:28:06","modified_gmt":"2026-09-01T16:28:06","slug":"los-polinesios-ya-no-solo-somos-creadores-de-contenido-ahora-somos-un-ecosistema","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=408485","title":{"rendered":"Los Polinesios: \u00abYa no solo somos creadores de contenido, ahora somos un ecosistema\u00bb"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/media.es.wired.com\/photos\/6a95a9a7dbaefb1633fdc346\/16:9\/w_1280,c_limit\/Wired_0210625.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><em>Esta entrevista ha sido editada para facilitar su lectura.<\/em><\/p>\n<p><strong>WIRED: Despu\u00e9s de 15 a\u00f1os, \u00bfc\u00f3mo cambia la forma de c\u00f3mo se ven ustedes? Han dicho que siempre han sido gente muy real frente a la c\u00e1mara. \u00bfSigue siendo as\u00ed? \u00bfO ha habido un cambio de qui\u00e9nes son realmente frente a la c\u00e1mara y qui\u00e9nes son fuera de c\u00e1mara?<\/strong><\/p>\n<p><strong>Rafa Polinesio:<\/strong> No, yo creo que seguimos siendo lo mismo. Lo que compartimos, creo que ha evolucionado. Yo veo los videos de antes y digo\u2026 es que grab\u00e1bamos todo.<\/p>\n<p><strong>Karen Polinesia:<\/strong> S\u00ed, o sea, la cosa m\u00e1s m\u00ednima que nos llamara la atenci\u00f3n la grab\u00e1bamos.<\/p>\n<p><strong>Rafa:<\/strong> Y ahora ya buscamos un entretenimiento que le hable a m\u00e1s personas. O sea, una de las cosas que nosotros tenemos como empresa, que es nuestra misi\u00f3n, es ser parte de la vida de las personas alegrando sus corazones. Entonces, tratamos de llevar este contenido que alegre a m\u00e1s personas, pero no solamente a cierta edad o cierta poblaci\u00f3n, sino a todos. Eso es lo que ha hecho que nuestro contenido evolucione a trav\u00e9s del tiempo, y nos reta a estar cambiando, porque tambi\u00e9n las redes sociales han estado cambiando much\u00edsimo todo este tiempo. Al principio, cuando iniciamos, ni siquiera hab\u00eda el formato vertical. Yo me acuerdo la primera vez que fuimos a un evento donde hablaban del formato vertical, y dec\u00eda, \u201c\u00bfpor qu\u00e9? Esto no va a funcionar\u201d.<\/p>\n<p><strong>Ustedes siempre han hecho contenido no de 20 segundos, sino mucho m\u00e1s profundo, con esta intenci\u00f3n de poder entretener a mucha gente. \u00bfC\u00f3mo cambia la visi\u00f3n que tienen del contenido para la creaci\u00f3n, desde minutos a segundos?<\/strong><\/p>\n<p><strong>Karen:<\/strong> Pues, yo creo que cada plataforma tiene lo suyo y es adaptar tu contenido a cada plataforma. Por ejemplo, a nosotros nos gusta mucho seguir manteni\u00e9ndonos en YouTube porque nos permite formato largo. Y nos permite tambi\u00e9n construir nuestra historia. O sea, si t\u00fa te metes a nuestros canales, puedes ver nuestro primer video que subimos y de ah\u00ed te puedes seguir hasta la actualidad. Y ah\u00ed realmente vas a ver la evoluci\u00f3n que muchas veces eso no pasa en vertical. Entonces, dentro del video horizontal, ah\u00ed es donde nosotros metemos narrativa. A lo mejor en el vertical es un poco m\u00e1s instant\u00e1neo, m\u00e1s moment\u00e1neo lo que est\u00e1 sucediendo, pero realmente donde nos clavamos mucho en el tema de narrativa y contar lo que queremos contar, nuestras historias, compartir los mensajes que queremos compartir, pues lo hacemos en formato horizontal.<\/p>\n<p><strong>Oigan, y hablaban de eso, son una familia, son hermanos. \u00bfQu\u00e9 tan complejo ha sido 15 a\u00f1os de esta empresa familiar s\u00faper exitosa? \u00bfC\u00f3mo es la din\u00e1mica para poder mantenerse sanos a nivel relaciones?<\/strong><\/p>\n<p><strong>Karen:<\/strong> Pues creo que ha sido todo un proceso. O sea, la verdad es que s\u00ed nos agarramos del chongo. Tenemos historias muy intensas. Somos intensos, tenemos car\u00e1cter fuerte, los tres somos l\u00edderes, los tres queremos hacerlo a nuestra manera. Entonces, imag\u00ednate. Yo creo que lo m\u00e1s sano ha sido como cada quien su territorio. No te metas en mi territorio. Y creo que eso ha ayudado un poco, pero a veces se diluyen esos l\u00edmites y van evolucionando. O sea, de repente es como, ten\u00edas este territorio, pero ahora tienes este, y entonces por la din\u00e1mica te vuelves a meter y es como, \u00a1no te metas! Pues s\u00ed, creo que&#8230; Yo siempre los he querido llevar a terapia. [<em>Risas<\/em>] Bueno, Rafa y yo vivimos juntos, pero tambi\u00e9n estamos muy pegados, o sea, estamos familiarmente muy juntos, y luego en el trabajo, y luego en la creatividad, entonces ya es como\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta entrevista ha sido editada para facilitar&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":408486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-408485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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