{"id":408560,"date":"2026-09-01T17:37:46","date_gmt":"2026-09-01T17:37:46","guid":{"rendered":"http:\/\/6a96fb49ae8e948d277a47b4"},"modified":"2026-09-01T17:37:46","modified_gmt":"2026-09-01T17:37:46","slug":"youtube-cambia-las-reglas-de-su-economia-de-creadores","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=408560","title":{"rendered":"YouTube cambia las reglas de su econom\u00eda de creadores"},"content":{"rendered":"

A partir de febrero de 2027, los nuevos creadores se enfrentar\u00e1n a requisitos m\u00e1s exigentes para obtener ingresos publicitarios a trav\u00e9s del Programa de socios de YouTube (YPP). Los solicitantes deber\u00e1n cumplir con lo siguiente: 8,000 horas de visualizaci\u00f3n v\u00e1lidas en un plazo de 12 meses (frente a las 4,000 actuales) o 20 millones de visualizaciones v\u00e1lidas de Shorts en un plazo de 90 d\u00edas (frente a los 10 millones actuales).<\/p>\n

Los cambios no afectar\u00e1n a los creadores que ya forman parte del YPP. Adem\u00e1s, se mantendr\u00e1n sin cambios los umbrales m\u00e1s bajos para recibir financiaci\u00f3n de los fans y acceder a las funciones de Shopping.<\/p>\n

Qu\u00e9 est\u00e1 pasando con las monetizaciones en YouTube<\/h2>\n

El n\u00famero de nuevos creadores que compiten por los ingresos publicitarios est\u00e1 a punto de reducirse considerablemente. Sin embargo, en el otro extremo de la econom\u00eda de YouTube, a algunos de los creadores m\u00e1s importantes de la plataforma se les est\u00e1n ofreciendo incentivos totalmente diferentes para que se queden.<\/p>\n

Seg\u00fan Bloomberg, YouTube advirti\u00f3 a los creadores que est\u00e9n barajando acuerdos con Netflix de que podr\u00edan perder el acceso a las campa\u00f1as de marketing<\/em> de YouTube, a las invitaciones a eventos y a parte de los ingresos por acuerdos con marcas. En el momento de la publicaci\u00f3n del informe no se hab\u00eda cerrado ning\u00fan acuerdo de exclusividad, y ni YouTube ni Netflix han confirmado p\u00fablicamente las condiciones propuestas.<\/p>\n

Aun as\u00ed, las negociaciones de las que se ha informado muestran hasta d\u00f3nde puede estar dispuesto a llegar YouTube para proteger a la \u00e9lite de su econom\u00eda de creadores, mientras endurece los requisitos para los reci\u00e9n llegados que buscan obtener ingresos publicitarios. Cada vez importan menos los creadores por s\u00ed solos y m\u00e1s las horas de visualizaci\u00f3n y las audiencias que llevan a la plataforma.<\/p>\n

\n
\"Los<\/picture><\/span><\/div>\n
\n
Los Polinesios: \u00abYa no solo somos creadores de contenido, ahora somos un ecosistema\u00bb<\/a><\/div>\n

Ellos son Rafa, Karen y Lesslie, mejor conocidos como Los Polinesios, creadores de un universo que ha trascendido el mundo de YouTube. WIRED en Espa\u00f1ol convers\u00f3 con los tres hermanos para reflexionar sobre sus 15 a\u00f1os de trayectoria en la industria del entretenimiento, abriendo caminos por doquier con libros, p\u00f3dcasts, mercanc\u00eda y ahora, un videojuego.<\/p>\n<\/div>\n<\/div>\n

La vara est\u00e1 m\u00e1s alta para los nuevos creadores<\/h2>\n

Aeben Mathew (@aebennn) es un creador emergente de YouTube de los Emiratos \u00c1rabes Unidos con algo m\u00e1s de 8,000 suscriptores. Su primer video de larga duraci\u00f3n propiamente dicho, en el que documentaba su intento de ir andando de Dub\u00e1i a Sharjah, atrajo 1,200 visualizaciones. En comparaci\u00f3n, algunos de sus Shorts han acumulado hasta 10 millones de visualizaciones.<\/p>\n

\u00abTodav\u00eda no he ganado dinero con YouTube, pero la monetizaci\u00f3n no ha sido la raz\u00f3n principal por la que he estado publicando ah\u00ed\u00bb, afirma. Su estrategia consiste en utilizar los Shorts para crecer antes de comprometerse en serio con el contenido de larga duraci\u00f3n, una vez que haya una audiencia que lo est\u00e9 esperando. A\u00f1ade: \u00abQuiero crear formatos, programas, retos y contenidos tipo reality<\/em> como es debido\u00bb.<\/p>\n

El endurecimiento de los criterios publicitarios de YouTube no ha alterado ese plan. \u00abConsidero que YouTube es una apuesta a largo plazo, y creo que crear una audiencia en esta red social es algo que puede tener valor dentro de unos a\u00f1os\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

A partir de febrero de 2027, los...<\/p>\n","protected":false},"author":1,"featured_media":408561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-408560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nYouTube cambia las reglas de su econom\u00eda de creadores - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=408560\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube cambia las reglas de su econom\u00eda de creadores - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"A partir de febrero de 2027, los...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sarmiento24h.com\/?p=408560\" \/>\n<meta property=\"og:site_name\" content=\"Sarmiento24h\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/s24hnoticias\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T17:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.es.wired.com\/photos\/6a95a9a7dbaefb1633fdc346\/master\/w_775%2Cc_limit\/Wired_0210625.jpg\" \/>\n<meta name=\"author\" content=\"sarmiento24h@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:site\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarmiento24h@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560\"},\"author\":{\"name\":\"sarmiento24h@gmail.com\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\"},\"headline\":\"YouTube cambia las reglas de su econom\u00eda de creadores\",\"datePublished\":\"2026-09-01T17:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560\"},\"wordCount\":583,\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg\",\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560\",\"name\":\"YouTube cambia las reglas de su econom\u00eda de creadores - Sarmiento24h\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg\",\"datePublished\":\"2026-09-01T17:37:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#primaryimage\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg\",\"width\":775,\"height\":968},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=408560#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sarmiento24h.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YouTube cambia las reglas de su econom\u00eda de creadores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"name\":\"Sarmiento24h\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sarmiento24h.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\",\"name\":\"Sarmiento24h\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"width\":1220,\"height\":324,\"caption\":\"Sarmiento24h\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/s24hnoticias\",\"https:\\\/\\\/x.com\\\/sarmiento24h\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\",\"name\":\"sarmiento24h@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1788047690\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1788047690\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1788047690\",\"caption\":\"sarmiento24h@gmail.com\"},\"sameAs\":[\"https:\\\/\\\/sarmiento24h.com\"],\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube cambia las reglas de su econom\u00eda de creadores - Sarmiento24h","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sarmiento24h.com\/?p=408560","og_locale":"es_ES","og_type":"article","og_title":"YouTube cambia las reglas de su econom\u00eda de creadores - Sarmiento24h","og_description":"A partir de febrero de 2027, los...","og_url":"https:\/\/sarmiento24h.com\/?p=408560","og_site_name":"Sarmiento24h","article_publisher":"https:\/\/facebook.com\/s24hnoticias","article_published_time":"2026-09-01T17:37:46+00:00","og_image":[{"url":"https:\/\/media.es.wired.com\/photos\/6a95a9a7dbaefb1633fdc346\/master\/w_775%2Cc_limit\/Wired_0210625.jpg","type":"","width":"","height":""}],"author":"sarmiento24h@gmail.com","twitter_card":"summary_large_image","twitter_creator":"@sarmiento24h","twitter_site":"@sarmiento24h","twitter_misc":{"Escrito por":"sarmiento24h@gmail.com","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sarmiento24h.com\/?p=408560#article","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/?p=408560"},"author":{"name":"sarmiento24h@gmail.com","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d"},"headline":"YouTube cambia las reglas de su econom\u00eda de creadores","datePublished":"2026-09-01T17:37:46+00:00","mainEntityOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=408560"},"wordCount":583,"publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=408560#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/09\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg","articleSection":["Tecnologia"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sarmiento24h.com\/?p=408560","url":"https:\/\/sarmiento24h.com\/?p=408560","name":"YouTube cambia las reglas de su econom\u00eda de creadores - Sarmiento24h","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=408560#primaryimage"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=408560#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/09\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg","datePublished":"2026-09-01T17:37:46+00:00","breadcrumb":{"@id":"https:\/\/sarmiento24h.com\/?p=408560#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sarmiento24h.com\/?p=408560"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/?p=408560#primaryimage","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/09\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/09\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg","width":775,"height":968},{"@type":"BreadcrumbList","@id":"https:\/\/sarmiento24h.com\/?p=408560#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sarmiento24h.com\/"},{"@type":"ListItem","position":2,"name":"YouTube cambia las reglas de su econom\u00eda de creadores"}]},{"@type":"WebSite","@id":"https:\/\/sarmiento24h.com\/#website","url":"https:\/\/sarmiento24h.com\/","name":"Sarmiento24h","description":"","publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sarmiento24h.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sarmiento24h.com\/#organization","name":"Sarmiento24h","url":"https:\/\/sarmiento24h.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","width":1220,"height":324,"caption":"Sarmiento24h"},"image":{"@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/s24hnoticias","https:\/\/x.com\/sarmiento24h"]},{"@type":"Person","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d","name":"sarmiento24h@gmail.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1788047690","url":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1788047690","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1788047690","caption":"sarmiento24h@gmail.com"},"sameAs":["https:\/\/sarmiento24h.com"],"url":"https:\/\/sarmiento24h.com\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/09\/youtube-cambia-las-reglas-de-su-economia-de-creadores.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/408560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=408560"}],"version-history":[{"count":0,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/408560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/media\/408561"}],"wp:attachment":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=408560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=408560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=408560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}