{"id":413035,"date":"2026-09-04T13:27:13","date_gmt":"2026-09-04T13:27:13","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=717567"},"modified":"2026-09-04T13:27:13","modified_gmt":"2026-09-04T13:27:13","slug":"banco-popular-apuesta-por-sostenibilidad-para-impulsar-el-turismo","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=413035","title":{"rendered":"Banco Popular apuesta por sostenibilidad para impulsar el turismo"},"content":{"rendered":"

La entidad promueve inversiones sostenibles para elevar eficiencia y resiliencia<\/strong><\/h2>\n

SANTO DOMINGO.<\/strong> La sostenibilidad dej\u00f3 de ser un tema complementario para convertirse en una pieza clave de la competitividad tur\u00edstica. Bajo esa premisa, el Banco Popular Dominicano present\u00f3 en la Exposici\u00f3n Comercial ASONAHORES 2026 las herramientas financieras y t\u00e9cnicas que ofrece a hoteles y empresas para avanzar hacia operaciones m\u00e1s eficientes y resistentes al cambio clim\u00e1tico.<\/p>\n

\n
Durante el evento, la se\u00f1ora Nathaly Uribe<\/strong>, gerente de Banca
Responsable del Banco Popular,<\/strong> abord\u00f3 c\u00f3mo convertir las metas de sostenibilidad del sector tur\u00edstico en acciones concretas y resultados verificables.<\/figcaption><\/figure>\n<\/div>\n

Durante la conferencia \u201cTurismo sostenible: el acompa\u00f1amiento integral del Banco Popular para pasar de la visi\u00f3n a la implementaci\u00f3n\u201d<\/strong>, Nathaly Uribe, gerente de Banca Responsable del Popular, explic\u00f3 c\u00f3mo las metas ambientales pueden traducirse en acciones concretas, con resultados que puedan ser medidos y verificados.<\/p>\n

En ese sentido, la entidad plante\u00f3 que la banca tiene un papel que va m\u00e1s all\u00e1 de otorgar financiamiento. Su propuesta incluye conocimiento especializado, soluciones financieras y acompa\u00f1amiento para que hoteles, desarrolladores y empresas proveedoras puedan realizar inversiones orientadas a mejorar sus procesos.<\/p>\n

Capacitaci\u00f3n para empresas<\/h3>\n

Como parte de su estrategia de sostenibilidad y de su condici\u00f3n de signatario de los Principios de Banca Responsable de Naciones Unidas, el Popular desarrolla talleres dirigidos a sus clientes empresariales, incluidos los vinculados con el turismo.<\/p>\n

Estas capacitaciones abordan la reducci\u00f3n de la huella de carbono y los criterios ASG \u2014ambientales, sociales y de gobernanza\u2014, con el prop\u00f3sito de facilitar la transici\u00f3n hacia una econom\u00eda con menores emisiones y contribuir a la adaptaci\u00f3n frente a los efectos del cambio clim\u00e1tico.<\/p>\n

Asimismo, el banco ofrece la Certificaci\u00f3n en Medici\u00f3n de Emisiones Corporativas<\/strong>, basada en el GHG Protocol y la norma ISO 14064-1. El programa permite a las empresas desarrollar capacidades para calcular su huella de carbono, detectar oportunidades de reducci\u00f3n de emisiones y trabajar conforme a est\u00e1ndares internacionales.<\/p>\n

Sostenibilidad tambi\u00e9n significa eficiencia<\/h3>\n

Durante el encuentro tambi\u00e9n se resalt\u00f3 que acciones relacionadas con el ahorro energ\u00e9tico, el manejo responsable del agua y los residuos, la econom\u00eda circular y el fortalecimiento de las infraestructuras pueden tener un efecto directo en las operaciones.<\/p>\n

\n
De izquierda a derecha, los se\u00f1ores Robinson Bou, Frank Rainieri, Enrique Martin\u00f3n
y Juan Manuel Mart\u00edn de Oliva.<\/figcaption><\/figure>\n<\/div>\n

Adem\u00e1s de contribuir a la protecci\u00f3n de los recursos naturales, estas medidas pueden ayudar a disminuir costos, gestionar riesgos y preservar el desempe\u00f1o financiero de las empresas en el largo plazo.<\/p>\n

El acompa\u00f1amiento en sostenibilidad forma parte de la relaci\u00f3n que el Popular mantiene con sus clientes empresariales, mediante espacios de formaci\u00f3n y herramientas pr\u00e1cticas aplicadas a sectores de alto impacto ambiental, como el turismo.<\/p>\n

Amplio respaldo financiero al turismo<\/h3>\n

La participaci\u00f3n del Banco Popular en ASONAHORES 2026 tambi\u00e9n puso de relieve su peso hist\u00f3rico en el financiamiento de la industria tur\u00edstica dominicana.<\/p>\n

De acuerdo con indicadores de la Superintendencia de Bancos, al cierre de mayo la cartera del Popular destinada al turismo alcanz\u00f3 RD$61,505 millones<\/strong>, equivalente al 43.9 % del financiamiento otorgado por el sistema financiero al sector<\/strong>, lo que coloca a la entidad en el primer lugar en este rengl\u00f3n.<\/p>\n

Si se suma la cartera tur\u00edstica de Popular Bank, filial del Grupo Popular establecida en Panam\u00e1 y con licencia internacional, el financiamiento asciende a RD$73,418 millones<\/strong>.<\/p>\n

A esto se agregan aprobaciones pendientes por US$318 millones<\/strong>, equivalentes a unos RD$18,762 millones<\/strong>.<\/p>\n

Con m\u00e1s de tres d\u00e9cadas de relaci\u00f3n con la industria tur\u00edstica, el Popular combina financiamiento, asesor\u00eda t\u00e9cnica y conocimiento especializado para acompa\u00f1ar un sector que se mantiene como uno de los principales motores del crecimiento econ\u00f3mico dominicano.<\/p>\n","protected":false},"excerpt":{"rendered":"

La entidad promueve inversiones sostenibles para elevar...<\/p>\n","protected":false},"author":1,"featured_media":413036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[60,62],"tags":[],"class_list":["post-413035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economicas","category-turismo"],"yoast_head":"\nBanco Popular apuesta por sostenibilidad para impulsar el turismo - 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