{"id":430182,"date":"2026-09-14T13:31:03","date_gmt":"2026-09-14T13:31:03","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=718785"},"modified":"2026-09-14T13:31:03","modified_gmt":"2026-09-14T13:31:03","slug":"turismo-de-experiencias-redefine-las-preferencias-de-viajeros-a-nivel-mundial","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=430182","title":{"rendered":"Turismo de experiencias redefine las preferencias de viajeros a nivel mundial"},"content":{"rendered":"
<\/div>\n

El viajero prioriza vivencias, personalizaci\u00f3n y seguridad al elegir sus vacaciones.<\/strong><\/p>\n

El turismo de experiencias<\/strong> est\u00e1 redefiniendo la industria mundial y modificando la forma en que los viajeros planifican sus vacaciones, al desplazar el tradicional inter\u00e9s por los destinos hacia la b\u00fasqueda de vivencias espec\u00edficas, seg\u00fan un informe de la consultora McKinsey & Company<\/strong>.<\/p>\n

La transformaci\u00f3n refleja un cambio de paradigma en el comportamiento de los turistas, quienes cada vez m\u00e1s comienzan a planificar sus viajes a partir de lo que quieren experimentar: contacto con la naturaleza, observaci\u00f3n de fauna, aventuras, actividades familiares, conocimiento de comunidades locales o simplemente espacios para desconectarse.<\/p>\n

Experiencias antes que destinos<\/strong><\/p>\n

Vania Ujevic<\/strong>, CEO de Viajes Mundoexplora<\/strong>, explic\u00f3 que las conversaciones con los viajeros ya no comienzan necesariamente con la elecci\u00f3n de un pa\u00eds o ciudad, sino con las actividades que desean realizar durante sus vacaciones.<\/p>\n

\u00abLas conversaciones inician con lo que desean hacer: adentrarse en la naturaleza, observar fauna, realizar un trekking, navegar, conocer comunidades locales, vivir una aventura en familia o simplemente desconectar\u00bb, se\u00f1al\u00f3 Ujevic.<\/p>\n

La ejecutiva resumi\u00f3 este cambio en una nueva forma de organizar los viajes: \u00abEn lugar de empezar por el mapa, empezamos preguntando qu\u00e9 quiere vivir el viajero\u00bb.<\/p>\n

Esta tendencia ha favorecido el inter\u00e9s por destinos como Per\u00fa<\/strong>, Jap\u00f3n<\/strong>, Sri Lanka<\/strong> y Madagascar<\/strong>, debido a su capacidad para integrar distintas experiencias dentro de un mismo recorrido.<\/p>\n

<\/figure>\n

Seguridad y personalizaci\u00f3n ganan peso<\/strong><\/p>\n

El contexto geopol\u00edtico tambi\u00e9n influye en las decisiones. La inestabilidad registrada en Medio Oriente<\/strong> ha llevado a viajeros a reconsiderar determinados destinos y buscar alternativas que combinen seguridad con experiencias aut\u00e9nticas.<\/p>\n

\u00abEl a\u00f1o empez\u00f3 con mucho dinamismo, pero el conflicto en Ir\u00e1n<\/strong> gener\u00f3 un par\u00f3n. La demanda se reactiv\u00f3 con mucha fuerza, aunque este verano los viajeros han reservado con mucha menos antelaci\u00f3n\u00bb, indic\u00f3 Ujevic.<\/p>\n

Sri Lanka<\/strong> constituye uno de los ejemplos destacados de esta nueva demanda, al permitir combinar naturaleza, fauna, playas, selva, plantaciones de t\u00e9, safaris, cultura y monta\u00f1a dentro de un mismo itinerario, sin necesidad de realizar vuelos internos.<\/p>\n

Paralelamente, el informe Travel Trends 2026<\/strong>, elaborado por Amadeus<\/strong> y Globetrender<\/strong>, identifica una evoluci\u00f3n hacia la hiperpersonalizaci\u00f3n de las estad\u00edas hoteleras mediante la tendencia \u00abPick \u2018n\u2019 Stays\u00bb. El concepto permite a los hu\u00e9spedes configurar diferentes elementos de su alojamiento, desde el equipamiento hasta servicios de bienestar o espacios destinados al trabajo remoto.<\/p>\n

Otra tendencia es Travel Mixology<\/strong>, que combina inteligencia artificial y asesoramiento humano para generar recomendaciones adaptadas a las preferencias individuales de cada viajero.<\/p>\n

El reporte tambi\u00e9n identifica Point-to-Point Precision<\/strong>, fen\u00f3meno que impulsa conexiones a\u00e9reas directas entre ciudades secundarias mediante aeronaves de fuselaje estrecho con mayor autonom\u00eda.<\/p>\n

Estas tendencias son incorporadas actualmente por Viajes Mundoexplora<\/strong>, McKinsey & Company<\/strong> y Amadeus-Globetrender<\/strong>, en un escenario donde la industria tur\u00edstica avanza hacia propuestas m\u00e1s personalizadas, flexibles y centradas en las experiencias. Con datos de PL.<\/p>\n","protected":false},"excerpt":{"rendered":"

El viajero prioriza vivencias, personalizaci\u00f3n y seguridad...<\/p>\n","protected":false},"author":1,"featured_media":430183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[59,62],"tags":[],"class_list":["post-430182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-turismo"],"yoast_head":"\nTurismo de experiencias redefine las preferencias de viajeros a nivel mundial - 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