{"id":430530,"date":"2026-09-14T18:26:57","date_gmt":"2026-09-14T18:26:57","guid":{"rendered":"http:\/\/6aa80a2fb02d039563805738"},"modified":"2026-09-14T18:26:57","modified_gmt":"2026-09-14T18:26:57","slug":"el-nuevo-estilo-de-john-ternus-como-ceo-de-apple","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=430530","title":{"rendered":"El nuevo estilo de John Ternus como CEO de Apple"},"content":{"rendered":"

Las luces del Steve Jobs Theater, el auditorio dentro de Apple Park, se apagan y la \u00fanica luz que queda es la de decenas de laptops abiertas y celulares que graban el escenario. El ruido de las mil personas que hasta hace unos segundos estaban hablando, cuchicheando, habl\u00e1ndole a una c\u00e1mara o tecleando se apaga tambi\u00e9n.<\/p>\n

Una enorme pantalla, que abarca todo el escenario, se enciende y aparece un video en el que distintas personas describen cu\u00e1l ser\u00eda la mejor manera de iniciar una pel\u00edcula mientras la escena se va reproduciendo. En un momento, una persona ensombrecida dice: \u201cLa c\u00e1mara sigue a una figura misteriosa antes de revelar al protagonista\u201d. La figura se aclara y aparece en pantalla Tim Cook, hasta hace unos d\u00edas CEO de Apple<\/a>. \u201cNo, el protagonista no soy yo. Ese es su hombre, este es el comienzo\u201d. El rey que abdic\u00f3 est\u00e1 presentando a su sucesor: John Ternus.<\/p>\n

El video termina y en el escenario aparece un tipo de 51 a\u00f1os que aparenta menos: delgado, musculoso y vestido como un se\u00f1or buena onda en fin de semana, con un su\u00e9ter color bermell\u00f3n y unos jeans negros. El lugar se llena de aplausos. \u00c9l, sonriente, saluda a quienes estamos en el lugar pero tambi\u00e9n a otras cientos de miles de personas que lo est\u00e1n viendo por streaming<\/em>.<\/p>\n

\n
\"John<\/picture><\/span><\/div>\n
<\/p>\n

El nuevo director ejecutivo de Apple, John Ternus, en la presentaci\u00f3n de los nuevos productos de la compa\u00f1\u00eda. 9 de septiembre de 2026.<\/p>\n

<\/span>Karl Mondon \/ AFP via Getty Images<\/span><\/div>\n<\/figure>\n

Si John Ternus est\u00e1 nervioso, no lo deja ver. El ingeniero mec\u00e1nico, acostumbrado a estar tras bambalinas durante dos d\u00e9cadas, lleva ocho d\u00edas como CEO de una empresa valuada en 4.5 billones de d\u00f3lares. Parece seguro de s\u00ed mismo y tiene motivos para estarlo: la empresa est\u00e1 a unos minutos de presentar el primer iPhone plegable de su historia, el modelo Duo<\/a>.<\/p>\n

Ternus lleva 25 a\u00f1os en la compa\u00f1\u00eda. Entr\u00f3 en 2001 al equipo de Product Design, doce a\u00f1os despu\u00e9s fue nombrado vicepresidente de Hardware Engineering y, en enero de 2021, sustituy\u00f3 a Dan Riccio como vicepresidente s\u00e9nior de Hardware Engineering. Ah\u00ed, adem\u00e1s, se incorpor\u00f3 al equipo ejecutivo de Tim Cook, a quien suceder\u00eda cinco a\u00f1os despu\u00e9s. Suena como la carrera so\u00f1ada: un cuarto de siglo en la misma empresa, donde dirigi\u00f3 toda la ingenier\u00eda de hardware<\/em> de Apple, incluyendo a los equipos detr\u00e1s de iPhone, iPad, Mac, Apple Watch, AirPods y los Vision Pro.<\/p>\n

\u201cQuiero tomarme un momento para expresar el extraordinario privilegio que supone representar a los extraordinarios equipos que tenemos aqu\u00ed en Apple\u201d, dice Ternus. \u201cHe pasado gran parte de mi vida en esta compa\u00f1\u00eda y sigo inspir\u00e1ndome, todos los d\u00edas, en la curiosidad, la capacidad de invenci\u00f3n y la b\u00fasqueda incansable de la excelencia que definen a Apple\u201d. Ternus no tiene el aura de Jobs, pero tampoco parece un se\u00f1or corporativo como lo era Cook.<\/p>\n

Durante las siguientes dos horas, un video con todos los lanzamientos de Apple<\/a> para esta temporada va sacando \u201cohhhh\u201d y \u201cahhh\u201d de la audiencia. Este es el primer evento con Ternus a la cabeza y hay muchas cosas que est\u00e1n cambiando.<\/p>\n

\n
\n
\"Apple<\/picture><\/span><\/div>\n
\n
El Apple Watch recibe una actualizaci\u00f3n de Siri AI<\/a><\/div>\n

Los \u00faltimos relojes inteligentes de Apple, el Watch Series 12 y el Ultra 4, incorporan un chip m\u00e1s r\u00e1pido, funciones ampliadas de seguimiento de salud y nuevas prestaciones gracias a una versi\u00f3n mejorada de Siri.<\/p>\n<\/div>\n<\/div>\n

\n

La comunicaci\u00f3n de Apple en manos de los creadores<\/h2>\n

No es un secreto que Apple es una marca de tecnolog\u00eda que busca marcar un estilo de vida. El que Ternus presentara el iPhone Duo, su primer tel\u00e9fono plegable y que costara inicialmente 1,999 d\u00f3lares \u20133,199 d\u00f3lares en su configuraci\u00f3n de gama alta, un precio r\u00e9cord para un celular de consumo masivo\u2013, tampoco es algo arbitrario. Y como una marca no puede buscar ser un referente en la categor\u00eda de estilo de vida sin tambi\u00e9n mostrar un estilo de vida, en la presentaci\u00f3n de este a\u00f1o hubo cambios que podr\u00edan parecer menores, pero que muestran un nuevo estilo dentro de Cupertino.<\/p>\n

Un d\u00eda antes del evento de presentaci\u00f3n, creadores de contenido de todo el mundo se reunieron para hacer jogging<\/em> al interior de Apple Park, en la primera vez que se realiz\u00f3 el evento \u00abWelcome Run, Walk, or Roll\u00bb. Al menos un centenar de personas que, en conjunto, tienen millones de seguidores a nivel global, pudieron grabar contenido, hacer ejercicio y mostr\u00e1rselo a su audiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las luces del Steve Jobs Theater, el...<\/p>\n","protected":false},"author":1,"featured_media":430531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-430530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nEl nuevo estilo de John Ternus como CEO de Apple - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=430530\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo estilo de John Ternus como CEO de Apple - 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