{"id":4540,"date":"2025-12-19T04:16:07","date_gmt":"2025-12-19T04:16:07","guid":{"rendered":"http:\/\/almomento.net\/?p=1086756"},"modified":"2025-12-19T04:16:07","modified_gmt":"2025-12-19T04:16:07","slug":"banco-popular-dominicano-gana-tres-premios-stevie","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=4540","title":{"rendered":"Banco Popular Dominicano gana tres premios Stevie\u00ae\u00a0"},"content":{"rendered":"<p><!-- .entry-header --> <\/p>\n<div class=\"img_center\" readability=\"10\"> <a href=\"https:\/\/almomento.net\/wp-content\/uploads\/2025\/12\/ISM06185.jpg\" alt=\"Banco Popular Dominicano gana tres premios Stevie\u00ae&nbsp;\" title=\"Banco Popular Dominicano gana tres premios Stevie\u00ae&nbsp;\" data-toggle=\"lightbox\" class=\"thickbox\"><img decoding=\"async\" src=\"https:\/\/almomento.net\/wp-content\/uploads\/2025\/12\/ISM06185.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"imagen\" title=\"Banco Popular Dominicano gana tres premios Stevie\u00ae&nbsp;\" data-toggle data-title=\"Banco Popular Dominicano gana tres premios Stevie\u00ae&nbsp;\"><\/a><\/p>\n<p>La entidad financiera obtuvo un Stevie\u00ae de Plata en la categor\u00eda \u00abCampa\u00f1a de Comunicaci\u00f3n del A\u00f1o\u00bb por la estrategia de comunicaci\u00f3n para la inauguraci\u00f3n y posicionamiento del nuevo Centro Cultural Ta\u00edno Casa del Cord\u00f3n, lanzado en noviembre de 2024.<\/p>\n<\/p><\/div>\n<div dir=\"ltr\" readability=\"81\">\n<p><span lang=\"ES\">SANTO DOMINGO. \u2013 El Banco Popular Dominicano fue reconocido con tres galardones internacionales Stevie\u00ae 2025, otorgados por la International Business Awards\u00ae, por proyectos de comunicaci\u00f3n corporativa, la excelencia en la realizaci\u00f3n de eventos corporativos para empleados y su liderazgo en comunicaci\u00f3n estrat\u00e9gica y reputaci\u00f3n institucional.<u><\/u><u><\/u><\/span><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><span lang=\"ES\">A este tenor, la entidad financiera obtuvo un Stevie\u00ae de Plata en la categor\u00eda \u00abCampa\u00f1a de Comunicaci\u00f3n del A\u00f1o\u00bb por la estrategia de comunicaci\u00f3n para la inauguraci\u00f3n y posicionamiento del nuevo Centro Cultural Ta\u00edno Casa del Cord\u00f3n, lanzado en noviembre de 2024.<\/span><u><\/u><u><\/u><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><span lang=\"ES\">Adem\u00e1s, recibi\u00f3 otros dos Stevie\u00ae de Bronce: uno en la categor\u00eda \u00abEvento Corporativo\u00bb por su Reuni\u00f3n Anual de Gerentes de marzo de 2025, desarrollada desde la Vicepresidencia Ejecutiva de Gesti\u00f3n Humana, Transformaci\u00f3n Cultural y Sistemas y Procesos, y otro en la categor\u00eda \u00abDepartamento de Comunicaciones del A\u00f1o\u00bb por el trabajo realizado desde la Vicepresidencia Ejecutiva de Comunicaciones Corporativas, Reputaci\u00f3n y Banca Responsable de Grupo Popular.<u><\/u><u><\/u><\/span><\/p>\n<p><span lang=\"ES-DO\"><u><\/u>&nbsp;<u><\/u><\/span><b><span lang=\"ES\">Comunicar un legado cultural<\/span><\/b><b><u><\/u><u><\/u><\/b><\/p>\n<p><b><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><\/b><span lang=\"ES\">La estrategia de comunicaci\u00f3n para el lanzamiento y posicionamiento del Centro Cultural Ta\u00edno Casa del Cord\u00f3n se concibi\u00f3 como parte de la celebraci\u00f3n del 60\u00b0 aniversario del Banco Popular Dominicano, con el prop\u00f3sito de entregar a la sociedad un legado duradero que honrara las ra\u00edces culturales de la Rep\u00fablica Dominicana y abordara tanto la preservaci\u00f3n y reinterpretaci\u00f3n del rico legado ta\u00edno como la revitalizaci\u00f3n de la ic\u00f3nica Casa del Cord\u00f3n \u2014una de las edificaciones de piedra m\u00e1s antiguas del continente\u2014 como un espacio cultural moderno y accesible para todos.<\/span><b><u><\/u><u><\/u><\/b><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><span lang=\"ES\">Adem\u00e1s, esta estrategia de comunicaci\u00f3n se orient\u00f3 a reforzar el posicionamiento del Banco Popular como un promotor del desarrollo cultura, m\u00e1s all\u00e1 de su liderazgo en servicios financieros.<\/span><b><u><\/u><u><\/u><\/b><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><span lang=\"ES\">En este sentido, el jurado internacional de los Stevie\u00ae<\/span><span lang=\"ES\">&nbsp;<\/span><span lang=\"ES\">elogi\u00f3 la ejecuci\u00f3n de la propuesta como \u201cbien planificada, con informaci\u00f3n estrat\u00e9gica, narrativa creativa, m\u00e9tricas s\u00f3lidas y un enfoque claro en sostenibilidad\u201d. Subray\u00f3 su autenticidad e integraci\u00f3n profunda con la identidad nacional, as\u00ed como el uso inteligente de todos los canales de comunicaci\u00f3n para amplificar el impacto del mensaje y conectar el legado hist\u00f3rico con el presente institucional.<u><\/u><u><\/u><\/span><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><b><span lang=\"ES\">Excelencia en eventos corporativos y construcci\u00f3n de capital reputacional<u><\/u><u><\/u><\/span><\/b><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><span lang=\"ES\">Por su parte, la Reuni\u00f3n Anual de Gerentes, en la que se dieron cita cerca de 1,400 gerentes y ejecutivos de la organizaci\u00f3n financiera en el Teatro Nacional Eduardo Brito, destac\u00f3, seg\u00fan el jurado internacional, por su variedad, emotividad e innovaci\u00f3n, elogiando su \u00abplanificaci\u00f3n meticulosa y ejecuci\u00f3n\u00bb, as\u00ed como los comentarios de los asistentes, que calificaron la experiencia como \u00abextraordinaria, magistral y reveladora\u00bb, lo que demuestra el enfoque centrado en los colaboradores.<u><\/u><u><\/u><\/span><\/p>\n<p><span lang=\"ES\"><u><\/u>&nbsp;<u><\/u><\/span><span lang=\"ES\">Sobre las labores de comunicaci\u00f3n y reputaci\u00f3n corporativas, los jueces de los Stevie\u00ae se\u00f1alaron que son \u201cun modelo de referencia en la regi\u00f3n\u201d y \u201cun pilar estrat\u00e9gico para la creaci\u00f3n de valor institucional\u201d, gracias a campa\u00f1as creativas, liderazgo innovador e impacto medible, al fundamentar los planes de comunicaci\u00f3n en los hallazgos de sus estudios de reputaci\u00f3n y en la estrategia de gesti\u00f3n de riesgos, lo que refuerza la confianza de los grupos de inter\u00e9s y promueve una cultura corporativa basada en datos.<u><\/u><u><\/u><\/span><\/p>\n<p>of-am<\/p>\n<\/div>\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-sss-href=\"https:\/\/almomento.net\/banco-popular-dominicano-gana-tres-premios-stevie\/\" readability=\"7\">\n<p>Comp\u00e1rtelo en tus redes:<\/p>\n<\/div>\n<p> <!-- 468x60 --><br \/>\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3511341636159665\" data-ad-slot=\"3538255450\"><\/ins> <!-- .entry-content --> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La entidad financiera obtuvo un Stevie\u00ae de&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":4541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[60],"tags":[],"class_list":["post-4540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economicas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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