{"id":461370,"date":"2026-10-01T16:38:26","date_gmt":"2026-10-01T16:38:26","guid":{"rendered":"http:\/\/6abc1be69eff3f58bcc62f38"},"modified":"2026-10-01T16:38:26","modified_gmt":"2026-10-01T16:38:26","slug":"que-significa-la-belleza-hoy-loreal-groupe-propone-un-decalogo-para-latinoamerica","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=461370","title":{"rendered":"\u00bfQu\u00e9 significa la belleza hoy? L’Or\u00e9al Groupe propone un dec\u00e1logo para Latinoam\u00e9rica"},"content":{"rendered":"

La belleza no es un concepto exclusivamente atado a lo est\u00e9tico. No es ef\u00edmera, tampoco superficial, est\u00e1 arraigada en la propia esencia que nos hace diferentes. En conmemoraci\u00f3n del D\u00eda Internacional de la Belleza, 9 de septiembre, L’Or\u00e9al Groupe present\u00f3 su dec\u00e1logo de belleza a trav\u00e9s del compendio fotogr\u00e1fico La belleza nos habita<\/em>, colaboraci\u00f3n con el artista Cristian Salvatierra.<\/p>\n

Este dec\u00e1logo tiene un prop\u00f3sito claro: definir la belleza como un acto de dignidad. Sus principios abordan la belleza como motor econ\u00f3mico, impacto humano y social, patrimonio cultural, creatividad, salud y prevenci\u00f3n, bienestar emocional, ciencia \u00e9tica, diversidad, longevidad y sostenibilidad.<\/p>\n

\u00abLa belleza<\/a> en Latinoam\u00e9rica no es un lujo ni un concepto superficial; es un sector estrat\u00e9gico y profundamente resiliente que impacta de manera directa en la salud, la dignidad y el desarrollo de nuestros 670 millones de habitantes\u00bb, afirm\u00f3 Ersi Pirishi, presidenta de L’Or\u00e9al Latinoam\u00e9rica, en la presentaci\u00f3n oficial celebrada en el Museo Kaluz, en Ciudad de M\u00e9xico.<\/p>\n

La belleza tiene un impacto humano (y ecol\u00f3gico)<\/h2>\n

Pirishi destaca que la belleza es una industria<\/a> capaz de mantener un crecimiento continuo incluso en entornos de mercado complejos. Seg\u00fan la presidenta de L’Or\u00e9al Latam, el grupo tiene un importante efecto multiplicador en la econom\u00eda de la regi\u00f3n. M\u00e9xico es uno de los principales referentes: por cada empleo directo de L’Or\u00e9al se generan 15 puestos de trabajo en la econom\u00eda nacional, hasta superar los 46,670 empleos en total. En Brasil, donde la compa\u00f1\u00eda cuenta con un Centro de Investigaci\u00f3n e Innovaci\u00f3n<\/a>, la proporci\u00f3n es de 1 a 14, con m\u00e1s de 43,300 empleos generados.<\/p>\n

Pero liderar el sector en Latinoam\u00e9rica no depende solo de la estrategia, sino tambi\u00e9n de un compromiso que abarca desde la creaci\u00f3n de nuevas f\u00f3rmulas hasta el producto que llega al consumidor. La compa\u00f1\u00eda trabaja con estilistas, dermat\u00f3logos y comerciantes, y asegura operar con energ\u00eda 100% renovable, impulsar una ciencia \u00e9tica y cruelty free<\/em>,<\/a> y desarrollar programas sociales para detectar anomal\u00edas en la piel. Estas iniciativas forman parte de su operaci\u00f3n en 17 mercados de la regi\u00f3n.<\/p>\n

\n
\n
\""L'Or\u00e9al<\/picture><\/span><\/div>\n
\n
L’Or\u00e9al Groupe apuesta por la sustentabilidad y la responsabilidad social<\/a><\/div>\n

L’Or\u00e9al Groupe se ha distinguido por el uso de m\u00e9todos alternativos para probar productos sin experimentaci\u00f3n en animales. Hoy en d\u00eda cuenta con tres centros de producci\u00f3n de EpiSkin, dedicados a la producci\u00f3n de piel humana reconstruida, en Francia, China y Brasil.<\/p>\n<\/div>\n<\/div>\n

\n

Vernos bien tambi\u00e9n es un asunto cultural<\/h2>\n

La cultura va m\u00e1s all\u00e1 de los libros, los monumentos o los archivos hist\u00f3ricos. Tambi\u00e9n se transmite a trav\u00e9s del cuerpo que habitamos, de la forma en que nos peinamos y de los aromas que incorporamos a nuestros rituales cotidianos. Por eso, la belleza tambi\u00e9n puede entenderse como patrimonio, es decir, conserva aquello que una comunidad considera digno de transmitir y mostrar al mundo. Incluso puede convertirse en una forma de resistencia.<\/p>\n

Latinoam\u00e9rica re\u00fane una gran diversidad de ra\u00edces, historias y or\u00edgenes. Cada rostro y cada tipo de cabello cuentan una historia que dif\u00edcilmente puede reducirse a un solo est\u00e1ndar. L’Or\u00e9al Groupe asegura que esa diversidad forma parte de su proceso de investigaci\u00f3n e innovaci\u00f3n, con el objetivo de desarrollar productos adaptados a distintas caracter\u00edsticas y necesidades.<\/p>\n

Un ejemplo est\u00e1 en las herramientas que utiliza para estudiar la diversidad del cabello en distintas regiones del mundo. Sus equipos de Investigaci\u00f3n e Innovaci\u00f3n han desarrollado un enfoque cient\u00edfico basado en mediciones f\u00edsicas de los rizos<\/a>, como el di\u00e1metro de curvatura, el \u00edndice de rizo, el n\u00famero de ondas y la forma en que se agrupan los mechones. En Brasil, un pa\u00eds con una poblaci\u00f3n diversa, la compa\u00f1\u00eda identific\u00f3 al menos seis tipos diferentes de rizos.<\/p>\n

Adem\u00e1s, L’Or\u00e9al Groupe trabaja con Dassault Syst\u00e8mes, una empresa francesa de software<\/em>, en una herramienta capaz de crear modelos 3D<\/a> de distintos tipos de cabello. Esta tecnolog\u00eda permite visualizar diferentes partes del mech\u00f3n para estudiar sus mecanismos biol\u00f3gicos y comprender mejor la relaci\u00f3n entre la ra\u00edz y la forma del rizo.<\/p>\n

\n
\n
\"Collage<\/picture><\/span><\/div>\n
\n
Qu\u00e9 tipo de rizo tienes y por qu\u00e9 cambia tu rutina capilar<\/a><\/div>\n

No todos los rizos son iguales. Conocer tu tipo de rizo te ayudar\u00e1 a encontrar los mejores productos y herramientas para peinarte.<\/p>\n<\/div>\n<\/div>\n

\n

\u00bfPor qu\u00e9 el mundo necesita crear belleza?<\/h2>\n

Para L’Or\u00e9al Groupe, la belleza no solo tiene que ver con lo que mostramos al mundo, sino tambi\u00e9n con la forma en que nos vemos a nosotros mismos. As\u00ed como Cristian Salvatierra retrat\u00f3 los rostros de distintos trabajadores del grupo, la exposici\u00f3n tambi\u00e9n plantea que cada persona puede ser autora de su propia imagen y participar activamente en su construcci\u00f3n.<\/p>\n

A trav\u00e9s de ella, surge una de las preguntas m\u00e1s complejas de la experiencia humana: \u00bfqui\u00e9n puedo llegar a ser? Estos son algunos de los rostros que formaron parte de la exposici\u00f3n La belleza nos habita.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La belleza no es un concepto exclusivamente...<\/p>\n","protected":false},"author":1,"featured_media":461371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-461370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\n\u00bfQu\u00e9 significa la belleza hoy? 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