{"id":468775,"date":"2026-10-05T23:39:26","date_gmt":"2026-10-05T23:39:26","guid":{"rendered":"http:\/\/6ac41d39c85f3c41eeb1bc89"},"modified":"2026-10-05T23:39:26","modified_gmt":"2026-10-05T23:39:26","slug":"lo-que-dejo-luxurylab-global-2026-la-ia-transforma-el-lujo-pero-el-diferencial-sigue-siendo-humano","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=468775","title":{"rendered":"Lo que dej\u00f3 LuxuryLab Global 2026: la IA transforma el lujo, pero el diferencial sigue siendo humano"},"content":{"rendered":"

La inteligencia artificial est\u00e1 transformando la industria del lujo al modificar la manera en que las marcas crean, personalizan y distribuyen sus propuestas. Sin embargo, el avance tecnol\u00f3gico tambi\u00e9n est\u00e1 revalorizando aquello que no puede reducirse a una herramienta o proceso automatizado, como la creatividad, la intuici\u00f3n, la hospitalidad y la conexi\u00f3n emocional. Esta fue una de las principales conclusiones de LuxuryLab Global 2026: la tecnolog\u00eda transformar\u00e1 la industria, pero el diferencial continuar\u00e1 siendo humano.<\/p>\n

Durante el encuentro, Javier Esteban Carrasc\u00f3n, Managing Director de Cond\u00e9 Nast M\u00e9xico & LATAM, se\u00f1al\u00f3 que la tecnolog\u00eda puede incrementar la eficiencia y la personalizaci\u00f3n, pero que la confianza, la emoci\u00f3n, la cultura<\/a> y el sentido de pertenencia tendr\u00e1n una importancia creciente en la relaci\u00f3n entre las marcas y las nuevas generaciones. En este escenario, las experiencias f\u00edsicas mantienen un papel fundamental como espacios de conexi\u00f3n.<\/strong><\/p>\n

\n
\n
\"LuxuryLab<\/picture><\/span><\/div>\n
\n
LuxuryLab Global 2026: el lujo se transforma ante consumidores m\u00e1s conscientes e inmersos en la IA<\/a><\/div>\n

La decimoquinta edici\u00f3n de LuxuryLab Global destac\u00f3 el avance de un consumidor que prioriza experiencias, bienestar y pertenencia, mientras la IA redefine el valor de la creatividad y la conexi\u00f3n humana.<\/p>\n<\/div>\n<\/div>\n

\n

La relaci\u00f3n de la Generaci\u00f3n Z con las marcas tambi\u00e9n est\u00e1 determinada por la comunidad, debido a que sus integrantes investigan, comparten y validan sus decisiones a trav\u00e9s de ella. Por ello, el lujo est\u00e1 desplaz\u00e1ndose del concepto de estatus hacia el sentido de pertenencia. Desde esta perspectiva, la inteligencia artificial debe utilizarse para potenciar el elemento humano y no para sustituirlo.<\/p>\n

Esta transformaci\u00f3n plantea nuevas prioridades para las marcas: escuchar a las generaciones j\u00f3venes, desarrollar experiencias m\u00e1s humanas, privilegiar las relaciones sobre la conversi\u00f3n y emplear la IA para fortalecer los v\u00ednculos con los consumidores. La tecnolog\u00eda y las relaciones humanas pueden complementarse para construir nuevas experiencias de lujo.<\/strong><\/p>\n

Tony Ventura, AI Expert & CEO de Tony Ventura Technology, abord\u00f3 la transformaci\u00f3n que la inteligencia artificial est\u00e1 generando en la creatividad, la personalizaci\u00f3n, la distribuci\u00f3n y la creaci\u00f3n de valor. A medida que la ejecuci\u00f3n se vuelve m\u00e1s accesible, las ideas originales adquieren mayor importancia y la distribuci\u00f3n se convierte en una ventaja estrat\u00e9gica. Al mismo tiempo, la IA ofrece nuevas posibilidades para profundizar en la personalizaci\u00f3n de las experiencias.<\/p>\n

\n
\"Luxury<\/picture><\/span><\/div>\n

Tony Ventura, AI Expert & CEO de Tony Ventura Technology, durante su participaci\u00f3n en el LuxuryLab Global 2026.<\/span>Cortes\u00eda Luxury Lab Global 2026<\/span><\/p>\n<\/figure>\n

Para las marcas, esto implica incorporar la IA en sus procesos estrat\u00e9gicos, emplearla para personalizar experiencias, proteger y amplificar la creatividad<\/a> y fortalecer tanto las comunidades como la distribuci\u00f3n. La tecnolog\u00eda ampl\u00eda las posibilidades, pero el criterio humano determina c\u00f3mo y para qu\u00e9 se utiliza.<\/p>\n

La evoluci\u00f3n del lujo plantea as\u00ed una paradoja: mientras la tecnolog\u00eda permite mayores niveles de eficiencia, personalizaci\u00f3n y ejecuci\u00f3n, los atributos profundamente humanos adquieren un valor renovado. La creatividad, las ideas originales, la confianza, la hospitalidad, la conexi\u00f3n emocional y el sentido de pertenencia forman parte de una experiencia que la tecnolog\u00eda puede potenciar, pero no sustituir. En este sentido, una de las conclusiones centrales fue: \u201cLa pr\u00f3xima generaci\u00f3n del lujo no estar\u00e1 definida \u00fanicamente por lo que creamos, sino por el valor que generamos para las personas, la cultura y el planeta.\u201d<\/strong><\/p>\n

La conversaci\u00f3n continuar\u00e1 el 16 de marzo de 2027 con LuxuryLab Global Brasil 2027, que se realizar\u00e1 en Rosewood S\u00e3o Paulo.<\/p>\n","protected":false},"excerpt":{"rendered":"

La inteligencia artificial est\u00e1 transformando la industria...<\/p>\n","protected":false},"author":1,"featured_media":468776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-468775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nLo que dej\u00f3 LuxuryLab Global 2026: la IA transforma el lujo, pero el diferencial sigue siendo humano - 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