{"id":471958,"date":"2026-10-07T20:26:48","date_gmt":"2026-10-07T20:26:48","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=722485"},"modified":"2026-10-07T20:26:48","modified_gmt":"2026-10-07T20:26:48","slug":"mitur-y-visa-amplian-alianza-para-impulsar-turismo-basado-en-datos","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=471958","title":{"rendered":"Mitur y Visa ampl\u00edan alianza para impulsar turismo basado en datos"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/diariodigitalrd.b-cdn.net\/2026\/10\/promocion-turistica-basada-en-datos-1019x630.png\" class=\"ff-og-image-inserted\"><\/div>\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Rep\u00fablica Dominicana fortalece su promoci\u00f3n tur\u00edstica con tecnolog\u00eda, inteligencia de datos y experiencias personalizadas para visitantes.<\/strong><\/p>\n<p class=\"has-drop-cap has-medium-font-size wp-block-paragraph\"><strong>Santo Domingo.<\/strong>\u2013 El <strong>Ministerio de Turismo de Rep\u00fablica Dominicana (Mitur)<\/strong> y <strong>Visa<\/strong> ampliaron su alianza estrat\u00e9gica para fortalecer la promoci\u00f3n internacional del destino mediante tecnolog\u00eda, an\u00e1lisis de datos y conocimiento del comportamiento de los viajeros, con el prop\u00f3sito de dise\u00f1ar acciones m\u00e1s precisas y experiencias de mayor valor.<\/p>\n<p class=\"wp-block-paragraph\">La Rep\u00fablica Dominicana se convierte en el primer destino de Centroam\u00e9rica y el Caribe en desarrollar una alianza de esta dimensi\u00f3n con <strong>Visa<\/strong>, basada en herramientas de inteligencia de datos, pagos digitales y comercio transfronterizo.<\/p>\n<p class=\"wp-block-paragraph\">El ministro de Turismo, <strong>David Collado<\/strong>, calific\u00f3 de extraordinariamente positiva la colaboraci\u00f3n y destac\u00f3 que sus resultados permiten mejorar la eficiencia de las estrategias de promoci\u00f3n para atraer visitantes al pa\u00eds.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/diariodigitalrd.com\/2026\/10\/07\/camara-y-cluster-turistico-se-alian-por-santo-domingo.html\/\">C\u00e1mara y Cl\u00faster Tur\u00edstico se al\u00edan por Santo Domingo<\/a><\/p>\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Promoci\u00f3n tur\u00edstica basada en datos<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">De acuerdo con el <strong>Mitur<\/strong>, la alianza permite analizar las preferencias, categor\u00edas de consumo y patrones de comportamiento de los turistas durante sus estad\u00edas. Estos datos contribuyen a identificar perfiles, intereses y necesidades de los distintos segmentos de viajeros.<\/p>\n<p class=\"wp-block-paragraph\">\u201cRep\u00fablica Dominicana ha demostrado que el crecimiento del turismo tambi\u00e9n debe estar acompa\u00f1ado de innovaci\u00f3n\u201d, afirm\u00f3 <strong>David Collado<\/strong>, quien se\u00f1al\u00f3 que la colaboraci\u00f3n permite avanzar hacia una promoci\u00f3n m\u00e1s inteligente y conocer mejor a quienes visitan el pa\u00eds.<\/p>\n<p class=\"wp-block-paragraph\">El ministro agreg\u00f3 que el objetivo es fortalecer la conexi\u00f3n de los visitantes con la oferta tur\u00edstica de Rep\u00fablica Dominicana.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/diariodigitalrd.com\/2026\/10\/07\/republica-dominicana-supera-los-9-2-millones-de-visitantes-hasta-septiembre.html\/\">Rep\u00fablica Dominicana supera los 9.2 millones de visitantes hasta septiembre<\/a><\/p>\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Beneficios para visitantes y comercios<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Por su parte, <strong>Jorge Lemus<\/strong>, vicepresidente senior y gerente general para <strong>Visa Caribe y Centroam\u00e9rica<\/strong>, resalt\u00f3 que la alianza responde a una visi\u00f3n compartida de un turismo m\u00e1s competitivo, digital y sustentado en decisiones basadas en datos.<\/p>\n<p class=\"wp-block-paragraph\">Lemus explic\u00f3 que las soluciones de inteligencia de datos, pagos digitales y comercio transfronterizo buscan contribuir a un ecosistema tur\u00edstico m\u00e1s conectado y generar oportunidades para comercios, emprendedores y comunidades.<\/p>\n<p class=\"wp-block-paragraph\">Como parte del acuerdo, <strong>Visa<\/strong> y Rep\u00fablica Dominicana desarrollaron adem\u00e1s una plataforma de co-branding que facilita a los visitantes el acceso a beneficios y descuentos especiales en experiencias, entretenimiento, gastronom\u00eda y otras actividades.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/diariodigitalrd.com\/2026\/10\/06\/mas-de-100-agentes-exploran-la-oferta-turistica-dominicana.html\/\">M\u00e1s de 100 agentes exploran la oferta tur\u00edstica dominicana<\/a><\/p>\n<p class=\"wp-block-paragraph\">La alianza busca no solo incrementar la llegada de turistas, sino tambi\u00e9n comprender sus intereses, anticipar sus necesidades y crear experiencias m\u00e1s relevantes durante su permanencia en el pa\u00eds.<\/p>\n<p> <!--[googlesitekit-end-of-content]--> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rep\u00fablica Dominicana fortalece su promoci\u00f3n tur\u00edstica con&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":471959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[62],"tags":[],"class_list":["post-471958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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