{"id":472171,"date":"2026-10-07T23:18:14","date_gmt":"2026-10-07T23:18:14","guid":{"rendered":"https:\/\/pinceldigital.do\/?p=78087"},"modified":"2026-10-07T23:18:14","modified_gmt":"2026-10-07T23:18:14","slug":"david-collado-y-jorge-lemus-presentan-alianza-entre-turismo-y-visa-internacional","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=472171","title":{"rendered":"David Collado y Jorge Lemus presentan alianza entre turismo y Visa internacional."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rep\u00fablica Dominicana es el primer destino de Centroam\u00e9rica y el Caribe en desarrollar una alianza de esta dimensi\u00f3n con Visa, integrando tecnolog\u00eda, inteligencia de consumo y promoci\u00f3n tur\u00edstica para conocer mejor al viajero y enriquecer su experiencia en el destino.<\/p>\n<p class=\"wp-block-paragraph\">Santo Domingo 7 de octubre. \u2013 El Ministerio de Turismo de Rep\u00fablica Dominicana (MITUR) y Visa presentaron los principales resultados y avances de su alianza estrat\u00e9gica orientada a fortalecer la promoci\u00f3n internacional del pa\u00eds mediante el uso de tecnolog\u00eda, el an\u00e1lisis del comportamiento de los viajeros y el desarrollo de experiencias que agreguen valor a su visita.<\/p>\n<p class=\"wp-block-paragraph\">La colaboraci\u00f3n ha permitido incorporar herramientas de inteligencia de datos para comprender con mayor profundidad las preferencias y los patrones de consumo de los visitantes.<\/p>\n<p class=\"wp-block-paragraph\">El ministro Collado calific\u00f3 como extraordinariamente positivo la alianza con visa para garantizar una mayor y m\u00e1s eficiente promoci\u00f3n que asegure una mayor cantidad de visitantes a Rep\u00fablica Dominicana.<\/p>\n<p class=\"wp-block-paragraph\">Dijo que los resultados obtenidos a partir de esta colaboraci\u00f3n contribuyen al desarrollo de estrategias de marketing con mayores niveles de precisi\u00f3n y segmentaci\u00f3n, permitiendo identificar perfiles, intereses y comportamientos de los distintos grupos de viajeros.<\/p>\n<p class=\"wp-block-paragraph\">\u201cRep\u00fablica Dominicana ha demostrado que el crecimiento del turismo tambi\u00e9n debe estar acompa\u00f1ado de innovaci\u00f3n. Esta alianza con Visa nos permite avanzar hacia una promoci\u00f3n cada vez m\u00e1s inteligente, conocer mejor a quienes nos visitan y crear experiencias que agreguen valor durante todo su viaje\u00bb, afirm\u00f3 el ministro Collado.<\/p>\n<p class=\"wp-block-paragraph\">Asimismo, expres\u00f3 que el objetivo de esa alianza con VISA es seguir fortaleciendo la manera en que conectamos al turista con todo lo que Rep\u00fablica Dominicana tiene para ofrecer a los turistas de todo el mundo.<\/p>\n<p class=\"wp-block-paragraph\">Jorge Lemus, vicepresidente senior y gerente general para Visa Caribe y Centroam\u00e9rica, destac\u00f3 la importancia de esa alianza. \u201cEsta alianza refleja una visi\u00f3n compartida sobre el futuro del turismo: una industria cada vez m\u00e1s competitiva, digital e impulsada por decisiones basadas en datos\u201d, afirm\u00f3.<\/p>\n<p class=\"wp-block-paragraph\">Tambi\u00e9n, se\u00f1al\u00f3 que \u00aba trav\u00e9s de nuestras soluciones en inteligencia de datos, pagos digitales y comercio transfronterizo, buscamos contribuir a un ecosistema tur\u00edstico m\u00e1s conectado, competitivo y preparado para generar mayores oportunidades econ\u00f3micas para comercios, emprendedores y comunidades en todo el pa\u00eds, convencidos de que la colaboraci\u00f3n p\u00fablico-privada es fundamental para impulsar un crecimiento sostenible\u201d.<\/p>\n<p class=\"wp-block-paragraph\">Estos insights permiten profundizar en variables vinculadas a las categor\u00edas de consumo, preferencias y comportamiento de los turistas durante su estad\u00eda, aportando informaci\u00f3n de valor para la toma de decisiones y el dise\u00f1o de nuevas acciones de promoci\u00f3n.<\/p>\n<p class=\"wp-block-paragraph\">Como parte de la alianza, Visa y Rep\u00fablica Dominicana tambi\u00e9n han desarrollado una plataforma de co-branding orientada a facilitar el acceso de los visitantes a beneficios y descuentos especiales en experiencias, entretenimiento, gastronom\u00eda y distintas actividades dentro del destino.<\/p>\n<p class=\"wp-block-paragraph\">El objetivo no es \u00fanicamente continuar incrementando las llegadas de turistas, sino tambi\u00e9n comprender mejor sus intereses, anticipar sus necesidades y generar experiencias cada vez m\u00e1s relevantes durante su estad\u00eda.<\/p>\n<p class=\"wp-block-paragraph\">Con esta colaboraci\u00f3n, Rep\u00fablica Dominicana contin\u00faa fortaleciendo un modelo de promoci\u00f3n tur\u00edstica m\u00e1s conectado, innovador y basado en conocimiento, generando mayor valor para los visitantes.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" width=\"696\" height=\"300\" data-id=\"78088\" src=\"https:\/\/i0.wp.com\/pinceldigital.do\/wp-content\/uploads\/2026\/10\/cfc6debc-24c9-4999-9c69-6517f0d6d456.jpeg?resize=696%2C300&amp;ssl=1\" alt class=\"wp-image-78088\" srcset=\"https:\/\/i0.wp.com\/pinceldigital.do\/wp-content\/uploads\/2026\/10\/cfc6debc-24c9-4999-9c69-6517f0d6d456.jpeg?w=696&amp;ssl=1 696w, https:\/\/i0.wp.com\/pinceldigital.do\/wp-content\/uploads\/2026\/10\/cfc6debc-24c9-4999-9c69-6517f0d6d456.jpeg?resize=300%2C129&amp;ssl=1 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\"><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rep\u00fablica Dominicana es el primer destino de&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":472172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[42],"tags":[],"class_list":["post-472171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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