{"id":473673,"date":"2026-10-08T18:27:01","date_gmt":"2026-10-08T18:27:01","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=722620"},"modified":"2026-10-08T18:27:01","modified_gmt":"2026-10-08T18:27:01","slug":"empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=473673","title":{"rendered":"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina"},"content":{"rendered":"
<\/div>\n

Sherlock Communications destaca diferencias digitales y culturales que influyen en la confianza de los consumidores.<\/strong><\/p>\n

SANTO DOMINGO.<\/strong> Las empresas dominicanas que buscan expandirse a otros mercados de Am\u00e9rica Latina deben adaptar sus estrategias de comunicaci\u00f3n a las diferencias culturales, los h\u00e1bitos digitales y las condiciones de cada pa\u00eds, advierte Sherlock Communications<\/strong>, agencia de comunicaci\u00f3n estrat\u00e9gica con experiencia en la regi\u00f3n y el Caribe.<\/p>\n

La recomendaci\u00f3n cobra relevancia en un contexto en el que el 91 % de la poblaci\u00f3n dominicana utiliza internet<\/strong>, equivalente a aproximadamente 10,5 millones de personas, mientras que los niveles de conectividad y las formas de consumir informaci\u00f3n var\u00edan entre los mercados latinoamericanos.<\/p>\n

La agencia se\u00f1ala que compartir el idioma, mantener v\u00ednculos comerciales o contar con cercan\u00eda geogr\u00e1fica no garantiza que una campa\u00f1a exitosa en Rep\u00fablica Dominicana produzca los mismos resultados en Costa Rica, Guatemala, El Salvador o Panam\u00e1.<\/p>\n

El entorno digital tambi\u00e9n est\u00e1 modificando la manera en que los consumidores descubren marcas y acceden a las noticias. Seg\u00fan el Digital News Report 2026<\/em>, del Reuters Institute<\/strong>, las redes sociales y las plataformas de video superan a los sitios web y las aplicaciones de los medios como v\u00eda de acceso a las noticias, con un 54 % frente al 51 % que accede directamente a medios digitales.<\/p>\n

Para Sherlock Communications<\/strong>, el desaf\u00edo consiste en mantener una identidad regional coherente sin perder relevancia ante p\u00fablicos con necesidades, referencias culturales y comportamientos diferentes.<\/p>\n

La adaptaci\u00f3n cultural influye en las ventas<\/h2>\n

Patricia Zylberman<\/strong>, directora general de Sherlock Communications, sostiene que las empresas suelen considerar a Am\u00e9rica Latina como un mercado homog\u00e9neo por sus caracter\u00edsticas compartidas, aunque cada pa\u00eds mantiene una relaci\u00f3n particular con los medios, las marcas y el consumo digital.<\/p>\n

La ejecutiva destaca que la localizaci\u00f3n de una estrategia comienza cuando una organizaci\u00f3n comprende esas diferencias y ajusta sus mensajes a las caracter\u00edsticas de cada audiencia.<\/p>\n

El lenguaje, las im\u00e1genes, el humor y las referencias culturales pueden determinar la recepci\u00f3n de una campa\u00f1a. Por eso, traducir contenidos de un idioma a otro no siempre resulta suficiente para establecer una conexi\u00f3n efectiva con los consumidores.<\/p>\n

El Bad Language Report 2024<\/em>, investigaci\u00f3n de Sherlock Communications realizada en seis mercados latinoamericanos, encontr\u00f3 que el 77 % de los consumidores encuestados<\/strong> hab\u00eda evitado comprar a empresas internacionales debido a errores de comunicaci\u00f3n evitables, entre ellos traducciones deficientes e im\u00e1genes que no representaban adecuadamente a sus p\u00fablicos.<\/p>\n

Este resultado, seg\u00fan la agencia, refuerza la importancia de incorporar la adaptaci\u00f3n cultural desde la planificaci\u00f3n de la expansi\u00f3n empresarial, en lugar de limitarla a la traducci\u00f3n de campa\u00f1as o al lanzamiento de productos.<\/p>\n

Conocer cada mercado antes de invertir<\/h2>\n

Otro factor determinante es el calendario local. Los periodos electorales, los grandes eventos deportivos, los feriados y los debates regulatorios pueden modificar el contexto informativo, aumentar la sensibilidad sobre determinados temas e imponer condiciones espec\u00edficas a la publicidad y la promoci\u00f3n de contenidos.<\/p>\n

Por ello, una campa\u00f1a regional puede competir con una agenda noticiosa intensa o enfrentar restricciones diferentes de las existentes en Rep\u00fablica Dominicana.<\/p>\n

Sherlock Communications recomienda estudiar previamente al p\u00fablico, el entorno competitivo y los canales de comunicaci\u00f3n m\u00e1s relevantes para cada pa\u00eds, antes de decidir d\u00f3nde invertir y qu\u00e9 argumentos necesitan mayor explicaci\u00f3n.<\/p>\n

La agencia aclara que expandirse regionalmente no significa reconstruir toda la estrategia en cada mercado. El posicionamiento, los objetivos y los mensajes centrales pueden mantenerse como una base com\u00fan, mientras que su ejecuci\u00f3n debe responder a las particularidades de cada territorio.<\/p>\n

La planificaci\u00f3n basada en el conocimiento local permite a las empresas dominicanas abordar nuevos mercados con una estrategia regional consistente y una comunicaci\u00f3n ajustada a las expectativas de sus consumidores.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Sherlock Communications destaca diferencias digitales y culturales...<\/p>\n","protected":false},"author":1,"featured_media":473674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[60],"tags":[],"class_list":["post-473673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economicas"],"yoast_head":"\nEmpresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=473673\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Sherlock Communications destaca diferencias digitales y culturales...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sarmiento24h.com\/?p=473673\" \/>\n<meta property=\"og:site_name\" content=\"Sarmiento24h\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/s24hnoticias\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T18:27:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diariodigitalrd.b-cdn.net\/2026\/10\/image-1024x630.png\" \/>\n<meta name=\"author\" content=\"sarmiento24h@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:site\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarmiento24h@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673\"},\"author\":{\"name\":\"sarmiento24h@gmail.com\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\"},\"headline\":\"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina\",\"datePublished\":\"2026-10-08T18:27:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png\",\"articleSection\":[\"Economicas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673\",\"name\":\"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina - Sarmiento24h\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png\",\"datePublished\":\"2026-10-08T18:27:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#primaryimage\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png\",\"width\":1024,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=473673#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sarmiento24h.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"name\":\"Sarmiento24h\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sarmiento24h.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\",\"name\":\"Sarmiento24h\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"width\":1220,\"height\":324,\"caption\":\"Sarmiento24h\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/s24hnoticias\",\"https:\\\/\\\/x.com\\\/sarmiento24h\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\",\"name\":\"sarmiento24h@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1791072029\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1791072029\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1791072029\",\"caption\":\"sarmiento24h@gmail.com\"},\"sameAs\":[\"https:\\\/\\\/sarmiento24h.com\"],\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina - Sarmiento24h","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sarmiento24h.com\/?p=473673","og_locale":"es_ES","og_type":"article","og_title":"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina - Sarmiento24h","og_description":"Sherlock Communications destaca diferencias digitales y culturales...","og_url":"https:\/\/sarmiento24h.com\/?p=473673","og_site_name":"Sarmiento24h","article_publisher":"https:\/\/facebook.com\/s24hnoticias","article_published_time":"2026-10-08T18:27:01+00:00","og_image":[{"url":"https:\/\/diariodigitalrd.b-cdn.net\/2026\/10\/image-1024x630.png","type":"","width":"","height":""}],"author":"sarmiento24h@gmail.com","twitter_card":"summary_large_image","twitter_creator":"@sarmiento24h","twitter_site":"@sarmiento24h","twitter_misc":{"Escrito por":"sarmiento24h@gmail.com","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sarmiento24h.com\/?p=473673#article","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/?p=473673"},"author":{"name":"sarmiento24h@gmail.com","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d"},"headline":"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina","datePublished":"2026-10-08T18:27:01+00:00","mainEntityOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=473673"},"wordCount":661,"publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=473673#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/10\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png","articleSection":["Economicas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sarmiento24h.com\/?p=473673","url":"https:\/\/sarmiento24h.com\/?p=473673","name":"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina - Sarmiento24h","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=473673#primaryimage"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=473673#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/10\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png","datePublished":"2026-10-08T18:27:01+00:00","breadcrumb":{"@id":"https:\/\/sarmiento24h.com\/?p=473673#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sarmiento24h.com\/?p=473673"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/?p=473673#primaryimage","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/10\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/10\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png","width":1024,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/sarmiento24h.com\/?p=473673#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sarmiento24h.com\/"},{"@type":"ListItem","position":2,"name":"Empresas dominicanas deben adaptar sus estrategias al expandirse en Am\u00e9rica Latina"}]},{"@type":"WebSite","@id":"https:\/\/sarmiento24h.com\/#website","url":"https:\/\/sarmiento24h.com\/","name":"Sarmiento24h","description":"","publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sarmiento24h.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sarmiento24h.com\/#organization","name":"Sarmiento24h","url":"https:\/\/sarmiento24h.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","width":1220,"height":324,"caption":"Sarmiento24h"},"image":{"@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/s24hnoticias","https:\/\/x.com\/sarmiento24h"]},{"@type":"Person","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d","name":"sarmiento24h@gmail.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1791072029","url":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1791072029","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1791072029","caption":"sarmiento24h@gmail.com"},"sameAs":["https:\/\/sarmiento24h.com"],"url":"https:\/\/sarmiento24h.com\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/10\/empresas-dominicanas-deben-adaptar-sus-estrategias-al-expandirse-en-america-latina.png","_links":{"self":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/473673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=473673"}],"version-history":[{"count":0,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/473673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/media\/473674"}],"wp:attachment":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=473673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=473673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=473673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}