{"id":474030,"date":"2026-10-08T22:28:55","date_gmt":"2026-10-08T22:28:55","guid":{"rendered":"http:\/\/6ac00f662a9ca82091e7018a"},"modified":"2026-10-08T22:28:55","modified_gmt":"2026-10-08T22:28:55","slug":"asi-es-como-la-moda-se-ha-convertido-en-una-inesperada-herramienta-de-diplomacia","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=474030","title":{"rendered":"As\u00ed es como la moda se ha convertido en una inesperada herramienta de diplomacia"},"content":{"rendered":"<p>La <a href=\"https:\/\/es.wired.com\/tag\/moda\" target=\"_blank\"><strong>moda<\/strong><\/a> siempre ha cruzado fronteras. Dise\u00f1adores, tendencias y prendas pueden viajar de un pa\u00eds a otro y, con internet y el comercio electr\u00f3nico, hacerlo nunca hab\u00eda sido tan sencillo. Pero en los \u00faltimos a\u00f1os esta capacidad para circular globalmente tambi\u00e9n ha comenzado a adquirir otra dimensi\u00f3n: convertirse en una herramienta para generar conexiones econ\u00f3micas y culturales entre pa\u00edses.<\/p>\n<p>La idea parte de un problema concreto. Para una marca independiente, ser descubierta a miles de kil\u00f3metros de distancia no significa haber entrado realmente a un nuevo mercado. Hacerlo todav\u00eda implica conseguir presencia f\u00edsica, entender a nuevos consumidores y, sobre todo, acceder a compradores, prensa y conexiones locales. Esa distancia entre ser visible y estar presente es tambi\u00e9n una oportunidad para que las industrias creativas funcionen como una carta de presentaci\u00f3n de sus pa\u00edses de origen.<\/p>\n<p>Es precisamente en esa intersecci\u00f3n entre moda, comercio y relaciones internacionales donde <strong>The Canvas<\/strong> encontr\u00f3 su modelo de negocio. La empresa neoyorquina naci\u00f3 en 2018 con una idea sencilla: aprovechar locales comerciales vac\u00edos de Nueva York para dar espacio f\u00edsico a dise\u00f1adores independientes enfocados en sostenibilidad. As\u00ed, al reunir varias marcas en un mismo lugar, pod\u00edan acercarse al p\u00fablico sin que cada una necesitara abrir su propia <em>boutique<\/em>.<\/p>\n<p>Pero fue un viaje a Per\u00fa antes de la pandemia, que su fundador, Devin Gilmartin, realiz\u00f3 junto a Marina Spadafora, dise\u00f1adora y l\u00edder de Fashion Revolution Italia, por invitaci\u00f3n de PromPer\u00fa, el que cambi\u00f3 la escala de aquella idea.<\/p>\n<p>All\u00ed observ\u00f3 que los gobiernos ya destinaban recursos a promover el talento creativo de sus pa\u00edses en el extranjero, pero todav\u00eda necesitaban espacios capaces de conectarlo directamente con otros mercados. La pregunta entonces dej\u00f3 de ser \u00fanicamente c\u00f3mo ayudar a una marca a cruzar una frontera: \u00bfpod\u00eda ese mismo modelo ayudar a hacerlo a la industria creativa de todo un pa\u00eds?<\/p>\n<h2>Cuando una tienda de moda tambi\u00e9n funciona como diplomacia entre pa\u00edses<\/h2>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\" readability=\"4\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"La diplomacia de la moda\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_120,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 120w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_240,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 240w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_320,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 320w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_640,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 640w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_768,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 768w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_960,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 960w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_1280,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 1280w, https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_1600,c_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/media.es.wired.com\/photos\/6ac01291ee47aa39b5f17783\/master\/w_1600%2Cc_limit\/Leeann-Huang-Pop-Up-at-The-Canvas-.jpg\"><\/picture><\/span><\/div>\n<p><span class=\"BaseText-fEwdHD CaptionText-cQpRdU gZqZYz hbiMYj caption__text\">Dise\u00f1adores, gobiernos y nuevos mercados convergen en un modelo que utiliza las industrias creativas para generar conexiones internacionales.<\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk fSrqtv hRFzlA caption__credit\">Mark Sorace<\/span><\/p>\n<\/figure>\n<p>El modelo que surgi\u00f3 a partir de esa idea es una propuesta sencilla pero poderosa. Un gobierno u organismo comercial re\u00fane a dise\u00f1adores de su pa\u00eds y <strong>The Canvas<\/strong> aporta un espacio en Nueva York donde pueden encontrarse con compradores, prensa y representantes institucionales.<\/p>\n<p>La compa\u00f1\u00eda llama <strong>Fashion Diplomacy<\/strong> \u2014diplomacia de la moda\u2014 a esta parte de su modelo. En la pr\u00e1ctica, utiliza la moda y el dise\u00f1o como herramientas de <em>soft power<\/em>: una prenda, un objeto o una marca tambi\u00e9n pueden comunicar la identidad creativa y econ\u00f3mica de un pa\u00eds.<\/p>\n<p>Estonia fue uno de sus casos m\u00e1s visibles. En 2024, la primera dama Sirje Karis present\u00f3 a 15 dise\u00f1adores estonios en <strong>The Canvas<\/strong> y, un a\u00f1o despu\u00e9s, el presidente Alar Karis del mismo pa\u00eds estuvo presente en la edici\u00f3n <strong>The Canvas SoHo<\/strong> en Nueva York. En abril de 2026 lleg\u00f3 Colombia, cuando Inexmoda \u2014el instituto detr\u00e1s de Colombiamoda\u2014 eligi\u00f3 el espacio como primera parada en Nueva York para 15 marcas colombianas. Turqu\u00eda e India tambi\u00e9n han participado en estas activaciones, con eventos diplom\u00e1ticos y de dise\u00f1o de gran escala organizados por <strong>The Canvas<\/strong> en sus respectivos consulados en Nueva York.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La moda siempre ha cruzado fronteras. Dise\u00f1adores,&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":474031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-474030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed es como la moda se ha convertido en una inesperada herramienta de diplomacia - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=474030\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed es como la moda se ha convertido en una inesperada herramienta de diplomacia - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"La moda siempre ha cruzado fronteras. 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