{"id":482697,"date":"2026-10-13T15:56:51","date_gmt":"2026-10-13T15:56:51","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=723239"},"modified":"2026-10-13T15:56:51","modified_gmt":"2026-10-13T15:56:51","slug":"bahia-principe-reestructura-su-oferta-de-bodas-y-eventos-en-cuatro-paises-incluida-rd","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=482697","title":{"rendered":"Bahia Principe reestructura su oferta de bodas y eventos en cuatro pa\u00edses, incluida RD"},"content":{"rendered":"
<\/div>\n

SANTO DOMINGO.<\/strong> La cadena Bahia Principe Hotels & Resorts<\/strong>, integrada en la alianza empresarial entre Grupo Pi\u00f1ero<\/strong> y Hyatt<\/strong>, reestructur\u00f3 su divisi\u00f3n especializada Bahia Principe Weddings<\/strong> para fortalecer su participaci\u00f3n en el turismo de bodas y eventos en Rep\u00fablica Dominicana, M\u00e9xico, Jamaica y Espa\u00f1a<\/strong>, donde ofrece estos servicios en 21 establecimientos, seg\u00fan inform\u00f3 la compa\u00f1\u00eda este 13 de octubre.<\/p>\n

La renovaci\u00f3n incluye una nueva identidad comercial y cambios operativos bajo la estrategia A New Horizon Together<\/strong>, con una cartera de productos dise\u00f1ada para atender tanto a parejas y adultos como a familias y grupos multigeneracionales.<\/p>\n

La iniciativa busca incrementar el gasto medio por cliente mediante la comercializaci\u00f3n de experiencias vacacionales completas que integren celebraciones, alojamiento y servicios complementarios, en un segmento que la empresa considera estrat\u00e9gico para su operaci\u00f3n hotelera.<\/p>\n

<\/figure>\n

Cinco paquetes para el Caribe y Latinoam\u00e9rica<\/h2>\n

En el mercado del Caribe y Latinoam\u00e9rica, la compa\u00f1\u00eda organiz\u00f3 su oferta en cinco categor\u00edas de contrataci\u00f3n: Blissful, Joyful, Delightful, Beautiful y Wonderful<\/strong>. Los paquetes abarcan desde celebraciones \u00edntimas hasta eventos de un m\u00e1ximo de 40 invitados, con servicios integrados de restauraci\u00f3n, barras libres y alojamiento de cortes\u00eda.<\/p>\n

La reestructuraci\u00f3n tambi\u00e9n incorpora Sundara<\/strong>, una l\u00ednea dirigida espec\u00edficamente a bodas tradicionales del sur de Asia. Esta propuesta estar\u00e1 disponible en los complejos de Riviera Maya<\/strong>, en M\u00e9xico, y Punta Cana<\/strong>, en Rep\u00fablica Dominicana.<\/p>\n

Osiris de Le\u00f3n plantea construir presas de Chav\u00f3n y Maim\u00f3n para garantizar agua a zonas tur\u00edsticas<\/a><\/p>\n

La nueva estructura comercial busca adaptar los servicios a distintos perfiles de clientes y modalidades de celebraci\u00f3n, al tiempo que promueve la contrataci\u00f3n de estancias vacacionales asociadas a acontecimientos especiales.<\/p>\n

La divisi\u00f3n tambi\u00e9n contempla las necesidades de las propiedades orientadas a adultos, agrupadas bajo la marca Bahia Principe Escape<\/strong>, y las dirigidas a familias y grupos de varias generaciones, identificadas como Bahia Principe Explore<\/strong>.<\/p>\n

Europa tendr\u00e1 programas personalizados<\/h2>\n

Para el mercado europeo, cuya operaci\u00f3n de bodas y eventos se concentra en los establecimientos de Tenerife<\/strong>, Espa\u00f1a, la empresa reorganiz\u00f3 sus servicios mediante los programas Essence<\/strong> y Unique<\/strong>, adem\u00e1s de una modalidad de dise\u00f1o personalizado seg\u00fan la capacidad contratada.<\/p>\n

Con esta actualizaci\u00f3n, Bahia Principe Hotels & Resorts<\/strong> pretende consolidar su presencia en el turismo de eventos y romance, apoy\u00e1ndose en la red internacional de distribuci\u00f3n de Hyatt<\/strong> y en la trayectoria de 50 a\u00f1os de Grupo Pi\u00f1ero<\/strong>.<\/p>\n

C\u00e1mara y Cl\u00faster Tur\u00edstico se al\u00edan por Santo Domingo<\/a><\/p>\n

La compa\u00f1\u00eda cuenta con una cartera global de 22 complejos vacacionales todo incluido, mientras que su divisi\u00f3n especializada en bodas y eventos est\u00e1 disponible en 21 establecimientos distribuidos en los cuatro pa\u00edses mencionados.<\/p>\n

La estrategia comercial combina la diversificaci\u00f3n de paquetes, la segmentaci\u00f3n de p\u00fablicos y la integraci\u00f3n de servicios tur\u00edsticos para ampliar las oportunidades de negocio vinculadas a bodas, celebraciones y viajes en grupo. Con datos de Europa Press.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SANTO DOMINGO. 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