{"id":484994,"date":"2026-10-15T00:17:29","date_gmt":"2026-10-15T00:17:29","guid":{"rendered":"http:\/\/6acffdba2732964442586e7b"},"modified":"2026-10-15T00:17:29","modified_gmt":"2026-10-15T00:17:29","slug":"las-denuncias-de-sesgo-contra-plataformas-digitales-se-multiplican-en-las-elecciones-de-brasil","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=484994","title":{"rendered":"Las denuncias de sesgo contra plataformas digitales se multiplican en las elecciones de Brasil"},"content":{"rendered":"

Brasil atraviesa una disputa por la neutralidad y la responsabilidad de las plataformas digitales y sus usuarios en plena campa\u00f1a presidencial. Los equipos de Luiz In\u00e1cio Lula da Silva y Fl\u00e1vio Bolsonaro han acusado a diversas redes sociales, aplicaciones de mensajer\u00eda y herramientas de inteligencia artificial (IA) de favorecer a su respectivo rival mediante sesgos, supuestas restricciones de uso y facilidades para difundir informaci\u00f3n falsa. Mientras las empresas tecnol\u00f3gicas rechazan estos se\u00f1alamientos, las autoridades electorales del pa\u00eds mantienen abiertas varias investigaciones al respecto.<\/p>\n

Tras los resultados de la primera vuelta electoral<\/a>, Lula y Bolsonaro se convirtieron en los dos contendientes que pasaron a la segunda ronda de votaciones, programada para el pr\u00f3ximo 25 de octubre. Desde entonces, la cerrada contienda por la presidencia se ha trasladado al \u00e1mbito digital.<\/p>\n

\n
\n
\"Lula<\/picture><\/span><\/div>\n
\n
Lula da Silva y Fl\u00e1vio Bolsonaro: Dos modelos para gobernar la IA y los datos de Brasil<\/a><\/div>\n

Los programas de ambos candidatos coinciden en impulsar la digitalizaci\u00f3n, los centros de datos y la IA, pero difieren en el papel que deber\u00eda asumir el Estado frente a la regulaci\u00f3n tecnol\u00f3gica.<\/p>\n<\/div>\n<\/div>\n

\n

El 8 de octubre, el Tribunal Superior Electoral de Brasil (TSE) orden\u00f3 retirar tres publicaciones difundidas por Bolsonaro en X (antes Twitter). La decisi\u00f3n<\/a> respondi\u00f3 a una denuncia presentada por la Federaci\u00f3n Brasil de la Esperanza, encabezada por el Partido de los Trabajadores (PT), que argumentaba que los contenidos constitu\u00edan propaganda electoral negativa anticipada contra Lula.<\/strong> Entre los materiales se\u00f1alados, algunos generados con IA, hab\u00eda publicaciones que relacionaban al actual mandatario brasile\u00f1o con organizaciones criminales.<\/p>\n

Esa misma semana, el equipo de Lula acus\u00f3 a Meta ante el TSE de limitar la visibilidad del candidato al impedir la promoci\u00f3n de varias publicaciones en Instagram entre el 9 y el 10 de octubre. A juicio de sus representantes, esta situaci\u00f3n pod\u00eda favorecer a Bolsonaro. Las autoridades electorales dieron a la compa\u00f1\u00eda un plazo de 48 horas para explicar lo sucedido.<\/p>\n

La empresa, propietaria de Facebook, Instagram y WhatsApp, reconoci\u00f3<\/a> que se hab\u00edan registrado problemas t\u00e9cnicos relacionados con anuncios y publicaciones de la campa\u00f1a de Lula. Sin embargo, neg\u00f3 que sus sistemas operaran con un sesgo ideol\u00f3gico o buscaran beneficiar a Fl\u00e1vio Bolsonaro.<\/p>\n

Tambi\u00e9n aclar\u00f3 que las fallas no afectaron exclusivamente a Brasil ni \u00fanicamente a las cuentas del presidente.<\/strong> Asimismo, asegur\u00f3 que cumple las normas electorales y est\u00e1 comprometida con garantizar un trato igualitario a los participantes.<\/p>\n

Pese a estas explicaciones, los denunciantes consideraron que Meta no hab\u00eda ofrecido suficiente transparencia sobre los incidentes y presentaron una nueva queja ante el TSE y la Agencia Nacional de Protecci\u00f3n de Datos (ANPD).<\/p>\n

La controversia escal\u00f3 cuando medios locales informaron<\/a> que la herramienta de generaci\u00f3n de im\u00e1genes de Meta AI, integrada en WhatsApp, rechaz\u00f3 crear materiales con frases como \u201cVote Lula 13\u201d y \u201cVote Lula\u201d<\/em>, pero s\u00ed produjo im\u00e1genes con mensajes como \u201cVote Fl\u00e1vio 22\u201d y \u201cVote Fl\u00e1vio\u201d<\/em>. Al ser cuestionada por las negativas, la herramienta respondi\u00f3 que no pod\u00eda generar esos contenidos, sin explicar el motivo concreto.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brasil atraviesa una disputa por la neutralidad...<\/p>\n","protected":false},"author":1,"featured_media":484995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-484994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nLas denuncias de sesgo contra plataformas digitales se multiplican en las elecciones de Brasil - 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