{"id":499100,"date":"2026-10-22T17:58:27","date_gmt":"2026-10-22T17:58:27","guid":{"rendered":"http:\/\/6ada27a2da77f9ea06d62f48"},"modified":"2026-10-22T17:58:27","modified_gmt":"2026-10-22T17:58:27","slug":"bose-compra-skullcandy-y-tiene-una-buena-razon","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=499100","title":{"rendered":"Bose compra Skullcandy y tiene una buena raz\u00f3n"},"content":{"rendered":"

Bose, gigante del sector del audio desde hace mucho tiempo, anunci\u00f3 que va a adquirir Skullcandy, la marca conocida por sus aud\u00edfonos con graves potentes. Skullcandy seguir\u00e1 siendo una empresa independiente dentro de la divisi\u00f3n de audio de consumo premium de Bose y mantendr\u00e1 su sede en Park City, Utah.<\/p>\n

La adquisici\u00f3n no es ninguna sorpresa<\/h2>\n

Bose ha aportado su experiencia en audio a Skullcandy durante el \u00faltimo a\u00f1o en el marco de su programa de licencias Sound by Bose. Skullcandy dise\u00f1a los aud\u00edfonos y luego colabora con Bose en lo relativo al audio. La colaboraci\u00f3n comenz\u00f3 con los Skullcandy Method 360 ANC en 2025 y, m\u00e1s recientemente, con los Crusher 1080 ANC en julio.<\/p>\n

Cuando WIRED habl\u00f3 con el CEO de Skullcandy, Brian Garofalow, en julio sobre esta colaboraci\u00f3n, Garofalow destac\u00f3 la capacidad de la empresa, fundada hace 23 a\u00f1os, para crear comunidad y cultura, concretamente en torno a la comunidad de los deportes de tabla (el primer producto de Skullcandy se dise\u00f1\u00f3 en un telesilla de esqu\u00ed). Sin embargo, admiti\u00f3 que la empresa no era \u00abla mejor en la parte de ingenier\u00eda de la innovaci\u00f3n de productos\u00bb.<\/p>\n

Esta no es la primera adquisici\u00f3n de Bose en el sector del audio. Bose adquiri\u00f3 McIntosh Group, propietaria de las marcas de audio de lujo McIntosh Laboratory y Sonus Faber, en 2024. Pero parece que lo que busca Bose es la conexi\u00f3n de Skullcandy con su comunidad.<\/p>\n

\u00ab\u00bfQu\u00e9 representa la marca? \u00bfTiene alg\u00fan significado para los consumidores? \u00bfEs relevante para un grupo de consumidores al que de otro modo no llegar\u00edamos? Si pensamos en McIntosh, Sonus Faber y Skullcandy, todas encajan en ese \u00e1mbito. Skullcandy nos da acceso a una base de clientes que creemos que se nos escapa con la marca Bose\u00bb, explica la CEO de Bose, Lila Snyder, a WIRED.<\/p>\n

\n
\"Aud\u00edfonos<\/picture><\/span><\/div>\n
\n
Bose revive los aud\u00edfonos con cable y la Generaci\u00f3n Z lo agradece<\/a><\/div>\n

Los aud\u00edfonos con cable y cancelaci\u00f3n de ruido de Bose son los primeros de la marca desde 2015, inspirados directamente en los gustos de los adolescentes. WIRED los pone a prueba.<\/p>\n<\/div>\n<\/div>\n

Skullcandy permanecer\u00e1 en su sede<\/h2>\n

Por eso Bose no tiene planes de trasladar Skullcandy fuera de Park City, Utah, pues es el epicentro de la cultura de los deportes de tabla. \u00abQueremos asegurarnos de estar justo en el coraz\u00f3n de todo ello, tal y como siempre han estado\u00bb, indica Snyder. Los productos de Skullcandy tambi\u00e9n son asequibles, lo que permite a Bose competir en ambos extremos del mercado.<\/p>\n

Como cr\u00edtico de aud\u00edfonos de WIRED, me parece una combinaci\u00f3n extra\u00f1a la de Bose y Skullcandy. En el \u00e1mbito del audio de consumo, Bose fue pionera en la cancelaci\u00f3n activa de ruido (ANC) y mantiene ese legado con productos l\u00edderes en ANC como los Bose QuietComfort Ultra (2\u00aa generaci\u00f3n) y los Bose QuietComfort Ultra Earbuds (2\u00aa generaci\u00f3n). Por su parte, Skullcandy ha sido a menudo objeto de burlas en lo que respecta a la calidad de audio. Tiene fama de ofrecer un sonido regular, aud\u00edfonos en los que los graves predominan por encima de todo y una est\u00e9tica llamativa y atrevida.<\/p>\n

Las colaboraciones recientes han empezado a cambiar esas percepciones: WIRED otorg\u00f3 a los Method 360 ANC una calificaci\u00f3n de 8\/10, destacando su buena calidad de sonido y la cancelaci\u00f3n de ruido activa (ANC) en relaci\u00f3n con su precio. Snyder afirma que esos auriculares y la reciente colaboraci\u00f3n con Crusher son solo la punta del iceberg: \u00abEs el comienzo de lo que creemos que podemos lograr juntos\u00bb.<\/p>\n

Tengo mucha curiosidad por saber qu\u00e9 nos deparar\u00e1 Skullcandy a continuaci\u00f3n, ya sean aud\u00edfonos u otros productos. Sea como sea, veremos si el poder\u00edo ac\u00fastico de Bose puede proporcionar a la marca ese cambio de imagen definitivo que lleva tanto tiempo buscando.<\/p>\n

Art\u00edculo publicado originalmente en<\/em> WIRED.com.<\/a> Adaptado por Alondra Flores.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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