{"id":510289,"date":"2026-10-28T21:27:30","date_gmt":"2026-10-28T21:27:30","guid":{"rendered":"http:\/\/6ae246185e21c96382378f66"},"modified":"2026-10-28T21:27:30","modified_gmt":"2026-10-28T21:27:30","slug":"la-historia-detras-de-como-apple-puso-por-fin-una-pantalla-tactil-a-la-mac","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=510289","title":{"rendered":"La historia detr\u00e1s de c\u00f3mo Apple puso por fin una pantalla t\u00e1ctil a la Mac"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/media.es.wired.com\/photos\/6ae24618ea06f9edd4ec36e5\/16:9\/w_1280,c_limit\/1027_AppleNF_Illustration_v1.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>En cuanto a la interfaz, Schiller argument\u00f3 que los dos sistemas operativos principales de Apple se basaban en principios de dise\u00f1o diferentes. iOS, del iPhone y el iPad, era multit\u00e1ctil desde el principio y no utilizaba las convenciones de macOS que requieren precisi\u00f3n, como cursores y peque\u00f1os recuadros para cerrar ventanas. \u201cEstos dos mundos son diferentes a prop\u00f3sito, y eso es bueno: podemos optimizar la experiencia para cada uno de ellos y no intentar fusionarlos en una experiencia gen\u00e9rica\u201d, me explic\u00f3.<\/p>\n<p>Un a\u00f1o despu\u00e9s, cuando Apple present\u00f3 la MacBook Pro con la desafortunada \u00abbarra t\u00e1ctil\u00bb (una franja din\u00e1mica de teclas de funci\u00f3n virtuales sobre la fila superior del teclado), Schiller reafirm\u00f3 su postura de que la tecnolog\u00eda t\u00e1ctil nunca deber\u00eda integrarse en la pantalla de una Mac. Explic\u00f3 que tal decisi\u00f3n implicar\u00eda redise\u00f1ar por completo la barra de men\u00fas para los dedos, lo que entrar\u00eda en conflicto con la experiencia de los dispositivos se\u00f1aladores como el panel t\u00e1ctil o el <em>mouse<\/em>. \u00abNo se puede optimizar para ambos\u00bb, sentenci\u00f3.<\/p>\n<p>Para comprobar esta suposici\u00f3n, Apple realiz\u00f3 pruebas de usuario con pantallas t\u00e1ctiles en Mac. \u201cHemos llegado a la conclusi\u00f3n de que no es lo correcto. Nuestros instintos eran acertados\u201d, me dijo Schiller entonces.<\/p>\n<h2>Cambio de rumbo<\/h2>\n<p>Cuando me reun\u00ed esta semana con los ejecutivos de Apple, Johny Srouji y Greg Joswiak, para hablar sobre la MacBook Pro con pantalla t\u00e1ctil, por supuesto que mencion\u00e9 la lista de preocupaciones de Schiller. (Los representantes de Apple optaron por no permitir que Schiller, quien ahora ostenta el t\u00edtulo de \u00abApple Fellow\u00bb, concediera una entrevista. De hecho, se rieron cuando se lo ped\u00ed). No fue solo Schiller quien puso l\u00edmites. En 2021, Ternus <a data-offer-url=\"https:\/\/www.wsj.com\/tech\/personal-tech\/apple-macbook-pro-laptop-review-2021-11635451575\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.wsj.com\/tech\/personal-tech\/apple-macbook-pro-laptop-review-2021-11635451575&quot;}\" href=\"https:\/\/www.wsj.com\/tech\/personal-tech\/apple-macbook-pro-laptop-review-2021-11635451575\" rel=\"nofollow noopener\" target=\"_blank\">le dijo a<\/a> la periodista Joanna Stern: \u00abLa Mac est\u00e1 totalmente optimizada para la entrada indirecta. Realmente no hemos visto ninguna raz\u00f3n para cambiar eso\u00bb.<\/p>\n<p>\u201cDiez a\u00f1os es much\u00edsimo tiempo\u201d, manifiesta Srouji, director de <em>hardware<\/em> de Apple. \u201cHan cambiado muchas cosas, desde la tecnolog\u00eda de pantallas hasta los chips personalizados, entre otras\u201d. Finalmente, me coment\u00f3, la convergencia de chips, tecnolog\u00eda de pantallas y arquitectura de <em>software<\/em> \u201ccumpli\u00f3 con nuestras expectativas\u201d. \u201cMe gusta que mis ingenieros se gu\u00eden por las leyes de la f\u00edsica, no por la imaginaci\u00f3n ni por los plazos\u201d, concluye.<\/p>\n<p>Joswiak, quien ostenta el antiguo cargo de Schiller como vicepresidente s\u00e9nior de <em>marketing<\/em> mundial, reconoce que la funci\u00f3n t\u00e1ctil era necesaria desde hace tiempo, al menos para los usuarios con necesidades m\u00e1s exigentes. Sus clientes profesionales (ingenieros, cient\u00edficos, desarrolladores de <em>software<\/em> y creadores de contenido multimedia) estaban impacientes con Apple por no permitirles interactuar directamente con la pantalla. \u201cLa mayor\u00eda de los profesionales tienen un iPad, y casi todos tienen un iPhone\u201d, destaca Joswiak. \u201cAs\u00ed que es algo con lo que se sienten c\u00f3modos. Hay una generaci\u00f3n de j\u00f3venes creadores y j\u00f3venes que usan nuestras MacBook Pro y que esperan poder interactuar con la pantalla t\u00e1ctil\u201d.<\/p>\n<p>Entre l\u00edneas, Srouji y Joswiak parecen considerar que las implementaciones de pantallas t\u00e1ctiles de sus competidores son deficientes y poco profesionales. La filosof\u00eda de Apple, como cualquiera de sus ejecutivos explicar\u00e1 con gusto a quien pregunte, se basa en una exigencia de calidad alt\u00edsima. \u201cSi trabajas en algo f\u00e1cil, est\u00e1s perdiendo el tiempo\u201d, opina Srouji, quien lleva en Apple desde 2008 y ha impulsado la innovaci\u00f3n de la compa\u00f1\u00eda liderando la iniciativa de fabricar chips a la medida.<\/p>\n<h2>Ir por lo dif\u00edcil<\/h2>\n<p>\u201cQuiero subcontratar las cosas f\u00e1ciles\u201d, contin\u00faa. \u201cEl silicio a la medida es dif\u00edcil. La tecnolog\u00eda t\u00e1ctil es dif\u00edcil. La pantalla es dif\u00edcil. Todo lo que fabricamos es dif\u00edcil\u201d. Esta filosof\u00eda arrogante se remonta a la \u00e9poca de Steve Jobs y, en 2026, contrasta con el objetivo final de la floreciente industria de la IA, que aspira a delegar las tareas m\u00e1s complejas de la producci\u00f3n industrial a entidades superinteligentes.<\/p>\n<p>Srouji presenta la tecnolog\u00eda t\u00e1ctil de Mac como un conjunto de innovaciones, comenzando con la pantalla que Ternus describi\u00f3 como la mejor que ha tenido Mac. Tambi\u00e9n incluye silicio personalizado y un sistema t\u00e9rmico redise\u00f1ado para evitar que la pantalla se caliente al pellizcar, estirar o deslizar los dedos sobre ella. Srouji sostiene que las pantallas t\u00e1ctiles de las <em>laptops<\/em> actuales presentan cierta inestabilidad al tocar la pantalla; para minimizar este efecto, Apple ha redise\u00f1ado la bisagra de la pantalla de la MacBook Pro para estabilizarla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En cuanto a la interfaz, Schiller argument\u00f3&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":510290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-510289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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