{"id":510481,"date":"2026-10-28T23:58:23","date_gmt":"2026-10-28T23:58:23","guid":{"rendered":"http:\/\/6adbbe0db8da1184211621b5"},"modified":"2026-10-28T23:58:23","modified_gmt":"2026-10-28T23:58:23","slug":"como-funciona-craft-el-primer-modelo-de-generacion-de-imagenes-con-ia-de-canva","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=510481","title":{"rendered":"C\u00f3mo funciona Craft, el primer modelo de generaci\u00f3n de im\u00e1genes con IA de Canva"},"content":{"rendered":"<p>Canva present\u00f3 su primer modelo de inteligencia artificial (IA) para generar im\u00e1genes con una resoluci\u00f3n de hasta 2K y m\u00e1s de 30 relaciones de aspecto. La herramienta, llamada Craft, fue desarrollada y entrenada desde cero por el laboratorio interno de investigaci\u00f3n de la compa\u00f1\u00eda, que ahora se posiciona como el segundo m\u00e1s avanzado del mundo en generaci\u00f3n de im\u00e1genes, seg\u00fan las clasificaciones de DesignArena.<\/p>\n<p>La empresa se\u00f1ala que su nuevo modelo de IA es resultado de \u201ca\u00f1os de <a href=\"https:\/\/es.wired.com\/articulos\/como-usar-canvas-en-chatgpt-para-convertir-tu-conversacion-con-ia-en-un-espacio-de-trabajo\">investigaci\u00f3n<\/a> e inversi\u00f3n para <strong>ofrecer una comprensi\u00f3n m\u00e1s profunda del dise\u00f1o<\/strong>, resultados que se ajustan mejor a lo que imaginaste y la libertad de editar y refinar f\u00e1cilmente todo lo que creas\u201d.<\/p>\n<hr>\n<div class=\"ContentCardEmbedWrapper-hkvhYu kMYDit content-card-embed content-card-embed--stacked\" data-testid=\"ContentCardEmbedWrapper\" readability=\"22.453781512605\">\n<div class=\"ContentCardEmbedImage-bqahne fjmzkP content-card-embed__image\" data-testid=\"ContentCardEmbedImage\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj responsive-image\"><img decoding=\"async\" alt=\"detector de ia\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.es.wired.com\/photos\/6ac8061f70a8d1f9229df2aa\/master\/w_120,c_limit\/Google%20detector%20IA%202276581452.jpg 120w, https:\/\/media.es.wired.com\/photos\/6ac8061f70a8d1f9229df2aa\/master\/w_240,c_limit\/Google%20detector%20IA%202276581452.jpg 240w, https:\/\/media.es.wired.com\/photos\/6ac8061f70a8d1f9229df2aa\/master\/w_320,c_limit\/Google%20detector%20IA%202276581452.jpg 320w, https:\/\/media.es.wired.com\/photos\/6ac8061f70a8d1f9229df2aa\/master\/w_640,c_limit\/Google%20detector%20IA%202276581452.jpg 640w, https:\/\/media.es.wired.com\/photos\/6ac8061f70a8d1f9229df2aa\/master\/w_768,c_limit\/Google%20detector%20IA%202276581452.jpg 768w\" sizes=\"100vw\" src=\"https:\/\/media.es.wired.com\/photos\/6ac8061f70a8d1f9229df2aa\/master\/w_775%2Cc_limit\/Google%2520detector%2520IA%25202276581452.jpg\"><\/picture><\/span><\/div>\n<div class=\"ContentCardEmbedInfo-buyHWH gWLOee\" readability=\"23.857142857143\">\n<div class=\"BaseText-fEwdHD ContentCardEmbedHed-kDKGDs iUENtL dlHXUJ content-card-embed__hed\" data-testid=\"ContentCardEmbedHed\"><a class=\"BaseLink-haTOKm ContentCardEmbedHedLink-iBZsco ILkR hhUFQU content-card-embed__hed-link link\" href=\"https:\/\/es.wired.com\/articulos\/google-abre-su-detector-de-contenido-generado-con-ia-a-todo-el-publico\" data-testid=\"ContentCardEmbedHedLink\">Google abre su detector de contenido generado con IA a todo el p\u00fablico<\/a><\/div>\n<p>SynthID Detector de Google permite comprobar si una imagen, un video o un audio contiene la marca de agua utilizada por modelos de inteligencia artificial compatibles.<\/p>\n<\/div>\n<\/div>\n<hr>\n<p>En la pr\u00e1ctica, Craft permite generar im\u00e1genes fotorrealistas que combinan detalles, profundidad y transiciones suaves con principios de composici\u00f3n propios del dise\u00f1o, como la alineaci\u00f3n, el espaciado, los bordes definidos y la ubicaci\u00f3n precisa de los textos. Adem\u00e1s, <strong>el sistema procesa indicaciones en \u201ccualquier idioma\u201d<\/strong> y puede incorporar texto en las im\u00e1genes en 55 lenguas.<\/p>\n<p>Canva asegura que estas caracter\u00edsticas permiten utilizar la herramienta de manera intuitiva, tanto a profesionales como a personas sin experiencia, para obtener resultados de alta calidad y fidelidad. Entre los materiales que pueden crear se encuentran anuncios, carteles, folletos, presentaciones, fotograf\u00edas, publicaciones para redes sociales, ilustraciones, <a href=\"https:\/\/es.wired.com\/articulos\/la-ia-llego-al-arte-un-encuentro-para-explorar-el-futuro-creativo-impulsado-por-la-inteligencia-artificial\">arte digital<\/a>, retratos, escenas con varias personas, paisajes y composiciones conceptuales que combinan elementos realistas y estilizados.<\/p>\n<h2>Creaci\u00f3n de im\u00e1genes en dos etapas<\/h2>\n<p>Una de las principales caracter\u00edsticas que distingue a Craft de otros modelos similares es su arquitectura de dos etapas, que le permite analizar las solicitudes de los usuarios y dise\u00f1ar un plan de composici\u00f3n antes de producir la <a href=\"https:\/\/es.wired.com\/articulos\/nadie-sabe-como-es-que-la-ia-crea-imagenes-originales-pero-esta-teoria-intenta-explicarlo\">imagen<\/a> definitiva.<\/p>\n<p>En la primera fase, el modelo utiliza un algoritmo secundario para identificar los elementos que debe incluir, sus posiciones y tama\u00f1os relativos, las relaciones espaciales entre ellos, la jerarqu\u00eda visual y los textos que deben incorporarse. Durante la segunda etapa, otro modelo especializado en renderizado convierte ese esquema en una imagen de alta fidelidad y resoluci\u00f3n.<\/p>\n<p>El equipo de desarrollo asegura que \u201cal modelar expl\u00edcitamente la composici\u00f3n y la tipograf\u00eda antes de renderizar la imagen final, <strong>Craft puede generar dise\u00f1os complejos con mayor precisi\u00f3n, incluyendo texto legible, colocaci\u00f3n precisa de objetos y relaciones visuales coherentes.<\/strong> Esta arquitectura tambi\u00e9n permite un control m\u00e1s detallado sobre los elementos individuales, facilitando cambios espec\u00edficos sin alterar innecesariamente el resto\u201d.<\/p>\n<p>La compa\u00f1\u00eda <a data-offer-url=\"https:\/\/www.canva.com\/newsroom\/news\/canva-craft\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.canva.com\/newsroom\/news\/canva-craft\/&quot;}\" href=\"https:\/\/www.canva.com\/newsroom\/news\/canva-craft\/\" rel=\"nofollow noopener\" target=\"_blank\">afirma<\/a> que esta plataforma constituye la base t\u00e9cnica para desarrollar futuras funciones de edici\u00f3n avanzada, centradas en la incorporaci\u00f3n de im\u00e1genes de referencia, que podr\u00edan integrarse en pr\u00f3ximas versiones de Craft.<\/p>\n<p>Los desarrolladores destacan que el proceso de entrenamiento fue determinante para alcanzar las capacidades del nuevo modelo. Seg\u00fan explican, los datos utilizados incluyeron \u201cmillones de plantillas creadas por humanos de la biblioteca de contenido\u201d. A partir de estos ejemplos, Craft aprendi\u00f3 c\u00f3mo se relacionan la distribuci\u00f3n de los elementos, la jerarqu\u00eda visual, el espaciado y la tipograf\u00eda, en lugar de limitarse a reconocer la apariencia de una imagen terminada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canva present\u00f3 su primer modelo de inteligencia&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":510482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-510481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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