{"id":518566,"date":"2026-11-02T13:27:51","date_gmt":"2026-11-02T13:27:51","guid":{"rendered":"http:\/\/6ae582410bd5ec0ce144236e"},"modified":"2026-11-02T13:27:51","modified_gmt":"2026-11-02T13:27:51","slug":"los-centros-de-datos-saben-que-los-odias-por-eso-ahora-buscan-ganarse-a-tu-hijo","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=518566","title":{"rendered":"Los centros de datos saben que los odias, por eso ahora buscan ganarse a tu hijo"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/media.es.wired.com\/photos\/6ae58241f453e5ec52c0150c\/16:9\/w_1280,c_limit\/101626-Power%20Play.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>La organizaci\u00f3n sin fines de lucro 7&#215;24 Exchange International quiere promover los centros de datos, que considera una infraestructura \u201ccr\u00edtica para la misi\u00f3n\u201d.<\/p>\n<h2>\u00bfCuentos para ni\u00f1os?<\/h2>\n<p>Como parte de esa labor, el grupo recomienda un cuento infantil: \u201c<em>\u00bfQu\u00e9 es un centro de datos?<\/em>\u201d. EL cuento narra las aventuras de una tejona llamada Honey, a quien un trabajador llamado Oliver ofrece una visita guiada por un centro de datos. Oliver explica que el trabajo de los empleados del centro de datos consiste en asegurarse de que las \u201cfunciones que ofrece el centro de datos\u201d est\u00e9n disponibles para cualquiera, \u201csea la hora que sea\u201d.<\/p>\n<p>\u201c\u00bfComo cuando mi madre compra por internet a altas horas de la noche porque mi padre est\u00e1 durmiendo y no se entera?\u201d, pregunta Honey.<\/p>\n<p>El cuento forma parte de una tendencia m\u00e1s amplia en todo el sector de los centros de datos. Adem\u00e1s del <em>lobby<\/em>, los programas de creaci\u00f3n de empleo y los desgrav\u00e1menes fiscales, las empresas y los grupos de inter\u00e9s est\u00e1n probando algo un poco m\u00e1s creativo: ganarse a los j\u00f3venes. A medida que <a href=\"https:\/\/es.wired.com\/articulos\/no-china-no-esta-causando-las-protestas-contra-los-centros-de-datos\">se intensifica la oposici\u00f3n a la construcci\u00f3n masiva de centros de datos<\/a> y a los <em>campus<\/em> que consumen grandes cantidades de energ\u00eda, el sector parece estar adoptando un enfoque m\u00e1s suave para fomentar el esp\u00edritu de comunidad, usando una t\u00e1ctica que ya han probado otros sectores con problemas de relaciones p\u00fablicas.<\/p>\n<h2>Por los m\u00e1s j\u00f3venes<\/h2>\n<p>Alex Molnar, profesor investigador de la Universidad de Colorado en Boulder y director del Centro Nacional de Pol\u00edtica Educativa, explica a WIRED que, desde hace m\u00e1s de un siglo, los sectores con problemas de imagen (la comida r\u00e1pida, el tabaco, el petr\u00f3leo y el gas) han llevado sus mensajes a las escuelas.<\/p>\n<p>\u201cUna raz\u00f3n muy, muy importante por la que las empresas se involucran en las escuelas es, sencillamente, la propaganda corporativa, con el objetivo no necesariamente de vender un producto, sino de contar su \u2018historia\u2019\u201d, explica Molnar.<\/p>\n<p>En mayo, la secci\u00f3n de Potomac de la Asociaci\u00f3n para la Gesti\u00f3n de Operaciones Inform\u00e1ticas (AFCOM), una organizaci\u00f3n sectorial de la industria de los centros de datos, <a data-offer-url=\"https:\/\/afcom.com\/events\/EventDetails.aspx?id=2047964\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/afcom.com\/events\/EventDetails.aspx?id=2047964&quot;}\" href=\"https:\/\/afcom.com\/events\/EventDetails.aspx?id=2047964\" rel=\"nofollow noopener\" target=\"_blank\">patrocin\u00f3<\/a> <em>kits<\/em> para confeccionar banderas con tem\u00e1tica del D\u00eda de los Ca\u00eddos. Se <a data-offer-url=\"https:\/\/afcom.com\/events\/EventDetails.aspx?id=2047964\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/afcom.com\/events\/EventDetails.aspx?id=2047964&quot;}\" href=\"https:\/\/afcom.com\/events\/EventDetails.aspx?id=2047964\" rel=\"nofollow noopener\" target=\"_blank\">distribuyeron<\/a> a 3,100 alumnos de primer grado de primaria de 37 colegios del condado de Loudoun, Virginia, en Estados Unidos, tambi\u00e9n conocido como \u201cData Center Alley\u201d (el callej\u00f3n de los centros de datos). Adem\u00e1s de los <em>kits<\/em> para hacer banderas, los ni\u00f1os recibieron una tarjeta informativa con estad\u00edsticas sobre \u201cel impacto positivo\u201d que el sector de los centros de datos tiene en la econom\u00eda local.<\/p>\n<h2>Celebrar los centros de datos<\/h2>\n<p>Adem\u00e1s de promover historias conmovedoras sobre c\u00f3mo las mujeres pueden comprar, 7&#215;24 Exchange es tambi\u00e9n la impulsora de una festividad que denomina \u201c<a data-offer-url=\"https:\/\/www.internationaldatacenterday.org\/a\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.internationaldatacenterday.org\/a&quot;}\" href=\"https:\/\/www.internationaldatacenterday.org\/a\" rel=\"nofollow noopener\" target=\"_blank\">D\u00eda Internacional de los Centros de Datos<\/a>\u201d, \u201cdise\u00f1ada para dar a conocer el sector de los centros de datos e inspirar a la pr\u00f3xima generaci\u00f3n de talentos\u201d.<\/p>\n<p>Esta organizaci\u00f3n sin fines de lucro anima a la gente a proponer esta celebraci\u00f3n a los responsables de los centros educativos. A los institutos participantes les ofrece un crucigrama conmemorativo e informaci\u00f3n sobre programas de formaci\u00f3n en centros de datos. A las escuelas primarias les ofrece <a data-offer-url=\"https:\/\/www.internationaldatacenterday.org\/project\/coloring-book\/\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/www.internationaldatacenterday.org\/project\/coloring-book\/&quot;}\" href=\"https:\/\/www.internationaldatacenterday.org\/project\/coloring-book\/\" rel=\"nofollow noopener\" target=\"_blank\">p\u00e1ginas para colorear<\/a> con tem\u00e1tica de centros de datos, instrucciones para un proyecto cient\u00edfico sobre la evaporaci\u00f3n y actividades para imprimir como \u201cDibuja una nube\u00bb y \u201cDibuja un superh\u00e9roe de los datos\u201d. Tambi\u00e9n promociona varios libros para j\u00f3venes lectores sobre el tema de los centros de datos, entre ellos uno en el que dos hermanas visitan un centro de datos y conocen a un robot llamado JB, y otro en el que dos hermanos va a un \u201cvibrante mundo digital\u201d y salvan internet. Adem\u00e1s, est\u00e1 <em>Polly Packet&#8217;s Precious Payload<\/em> (<em>La valiosa carga de Polly Packet<\/em>), que narra la historia de una madre que ense\u00f1a a su hija qu\u00e9 son los centros de datos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La organizaci\u00f3n sin fines de lucro 7&#215;24&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":518567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-518566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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