{"id":520632,"date":"2026-11-03T18:08:15","date_gmt":"2026-11-03T18:08:15","guid":{"rendered":"http:\/\/6ae9f8b0299c16f2a95cfbc0"},"modified":"2026-11-03T18:08:15","modified_gmt":"2026-11-03T18:08:15","slug":"cuando-debes-y-no-usar-la-ia-para-buscar-en-internet","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=520632","title":{"rendered":"Cu\u00e1ndo debes (y no) usar la IA para buscar en internet"},"content":{"rendered":"<p>Si has interactuado con herramientas como Claude, ChatGPT y Gemini, te habr\u00e1s dado cuenta de que, adem\u00e1s de todo lo dem\u00e1s que hacen, estos <em>chatbots<\/em> con IA pueden buscar en internet por ti. Dependiendo de lo que est\u00e9s buscando, puede resultar m\u00e1s f\u00e1cil encontrar resultados m\u00e1s relevantes a trav\u00e9s de un <em>chatbot<\/em>, lo que podr\u00eda explicar por qu\u00e9 Google est\u00e1 tan interesado en impulsar el Modo IA (AI Mode) para su propio motor de b\u00fasqueda.<\/p>\n<p>Cuando se les pide que busquen en la web, las \u00faltimas versiones de estos bots combinan elementos de la b\u00fasqueda web tradicional (b\u00e1sicamente, solo est\u00e1n buscando en Google en tu nombre) con los conocimientos que son capaces de extraer de sus <a href=\"https:\/\/es.wired.com\/articulos\/los-modelos-de-ia-pueden-heredar-sesgos-ocultos-al-entrenarse-con-los-datos-sinteticos-de-otros-sistemas\">datos de entrenamiento.<\/a> Todo se empaqueta y formatea con el estilo refinado y ya conocido de la IA.<\/p>\n<p>La diferencia est\u00e1 en las funciones de IA que se incorporan a <a href=\"https:\/\/es.wired.com\/articulos\/la-busqueda-de-google-ya-no-necesita-que-hagas-clic-para-buscar-en-internet\">la b\u00fasqueda tradicional de Google<\/a>. Sin embargo, usar modelos de lenguaje para buscar en internet no siempre es la mejor opci\u00f3n.<\/p>\n<h2>Cu\u00e1ndo utilizar la IA para la b\u00fasqueda en la web<\/h2>\n<p>Si buscas algo sencillo y famoso, la <a href=\"https:\/\/es.wired.com\/articulos\/como-hacer-busquedas-en-internet-con-inteligencia-artificial-google-search\">b\u00fasqueda con IA<\/a> es una apuesta bastante segura. No solo es f\u00e1cil acceder a este tipo de informaci\u00f3n en l\u00ednea, sino que los patrones de probabilidad de \u00abautocorrecci\u00f3n\u00bb que favorecen los grandes modelos de lenguaje (LLM) hacen que sea casi seguro que los resultados que veas incluyan la informaci\u00f3n correcta.<\/p>\n<p>Si solo necesitas una b\u00fasqueda r\u00e1pida, la IA est\u00e1 bien. Sin embargo, cuanto m\u00e1s desconocida sea la pregunta, m\u00e1s detenidamente tendr\u00e1s que examinar la respuesta. Si has preguntado algo inusual, como qui\u00e9n es el quinto actor en los cr\u00e9ditos de una serie de televisi\u00f3n poco conocida, es posible que solo haya una o dos referencias al respecto en la web, y la IA podr\u00eda elegir la incorrecta.<\/p>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed\">\n<div class=\"AssetEmbedAssetContainer-fnduJP iaVSwI asset-embed__asset-container\"><span class=\"SpanWrapper-kFnjvc eKnjjD responsive-asset AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset\"><picture class=\"ResponsiveImagePicture-jKunQM gjCCFj AssetEmbedResponsiveAsset-gaAbQ hXaxHA asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" alt=\"Las b\u00fasquedas con IA suelen acertar en las curiosidades bsicas.\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\" srcset=\"https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_120,c_limit\/01-basic.jpg 120w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_240,c_limit\/01-basic.jpg 240w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_320,c_limit\/01-basic.jpg 320w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_640,c_limit\/01-basic.jpg 640w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_768,c_limit\/01-basic.jpg 768w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_960,c_limit\/01-basic.jpg 960w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_1280,c_limit\/01-basic.jpg 1280w, https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_1600,c_limit\/01-basic.jpg 1600w\" sizes=\"100vw\" src=\"https:\/\/media.es.wired.com\/photos\/6ae9f8b0cdb85db3d54ec110\/master\/w_1600%2Cc_limit\/01-basic.jpg\"><\/picture><\/span><\/div>\n<p><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk fSrqtv hRFzlA caption__credit\">David Nield<\/span><\/p>\n<\/figure>\n<p>Una de las conclusiones de una investigaci\u00f3n reciente de la Universidad de Stanford es que, cuando la IA encuentra una fuente precisa, es muy buena a la hora de extraer de ella la informaci\u00f3n correcta. Donde suele fallar es al no encontrar fuentes precisas.<\/p>\n<p>La b\u00fasqueda mediante IA tambi\u00e9n resulta \u00fatil cuando se plantea una consulta compleja que una b\u00fasqueda est\u00e1ndar en Google no ser\u00eda capaz de analizar: \u00abNecesito saber cu\u00e1les son los mejores restaurantes de San Francisco para una familia de cinco personas que no quiere gastarse m\u00e1s de 200 d\u00f3lares\u00bb. La IA es capaz de consultar y recopilar m\u00faltiples fuentes en respuesta a una b\u00fasqueda como esta, para luego presentar una respuesta bien sintetizada. Una b\u00fasqueda web tradicional te ofrecer\u00eda una lista de enlaces azules que solo clasificar\u00edan los restaurantes de San Francisco seg\u00fan criterios m\u00e1s b\u00e1sicos.<\/p>\n<p>Sin embargo, una vez m\u00e1s, las fuentes son cruciales. Los bots de IA nunca han estado en San Francisco ni han comido ah\u00ed. Se basan en rese\u00f1as p\u00fablicas en la web, escritas por personas que s\u00ed lo han hecho. Cuando no hay coincidencias exactas de p\u00e1ginas, buscan palabras relacionadas (como \u00abasequible\u00bb o \u00abfamilia\u00bb) y generan una respuesta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si has interactuado con herramientas como Claude,&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":520633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-520632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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