{"id":525569,"date":"2026-11-06T17:58:08","date_gmt":"2026-11-06T17:58:08","guid":{"rendered":"http:\/\/6aedfc3de0204491fd177edb"},"modified":"2026-11-06T17:58:08","modified_gmt":"2026-11-06T17:58:08","slug":"motorola-quiere-competir-con-apple-y-samsung-con-un-smartphone-de-1600-dolares-y-no-no-es-plegable","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=525569","title":{"rendered":"Motorola quiere competir con Apple y Samsung con un smartphone de 1,600 d\u00f3lares. Y no, no es plegable"},"content":{"rendered":"

En cuanto al software<\/em>, Motorola promete 7 a\u00f1os de actualizaciones. Aunque hist\u00f3ricamente Motorola se ha quedado rezagada en las actualizaciones, est\u00e1 cambiando de rumbo con dispositivos de gama alta como el Razr Fold y ahora el Signature 27. Este es tambi\u00e9n el primer smartphone<\/em> de Motorola<\/a> compatible con GrapheneOS, una versi\u00f3n de Android sin servicios de Google que se centra en proteger tu privacidad.<\/p>\n

El Signature tambi\u00e9n incorpora algunas funciones de Gemini Intelligence<\/a> que Google present\u00f3 este a\u00f1o con Android 17. Puedes pedirle a Gemini que realice tareas en tu nombre, como reservar un Uber o pedir comida a domicilio; crear widgets<\/em> utilizando IA generativa; y usar Live Transcribe de Google. Google tambi\u00e9n cede a Motorola su funci\u00f3n Rambler, que hasta ahora era exclusiva del Pixel 11<\/a>. Rambler mejora considerablemente el dictado de voz a texto.<\/p>\n

\n
\"Resumen<\/picture><\/span><\/div>\n
\n
Gemini Intelligence, la nueva Googlebook y otras novedades que nos mostr\u00f3 The Android Show 2026 de Google<\/a><\/div>\n

The Android Show mostr\u00f3 el futuro del sistema operativo de Google en 2026: IA m\u00e1s robusta y dispositivos que trabajar\u00e1n en conjunto con ella.<\/p>\n<\/div>\n<\/div>\n

Motorola quiere codearse entre los grandes<\/h2>\n

Seg\u00fan Nicole Hagen, directora de marketing<\/em> global de productos de Motorola, todas estas funciones son m\u00e1s que suficientes para convencer a alguien de que gaste 1,600 d\u00f3lares. Explica a WIRED que Motorola se ha posicionado como una empresa de estilo de vida durante los \u00faltimos a\u00f1os, apostando por colaboraciones de lujo con marcas como Pantone y Swarovski y entrando en el segmento premium.<\/p>\n

Se\u00f1ala que los ingresos han aumentado un 15% interanual en el segundo trimestre de 2026, y que un tercio de esa cifra procede de la categor\u00eda premium. Tambi\u00e9n afirma que el modelo Signature, lanzado fuera de EE UU a principios de este a\u00f1o junto con el Razr Fold, obtuvo las puntuaciones de promotor neto m\u00e1s altas de la historia de la empresa, lo que sugiere una mayor satisfacci\u00f3n del cliente y fidelidad a la marca.<\/p>\n

\u00abHist\u00f3ricamente, para Motorola, los precios m\u00e1s elevados han estado vinculados al formato plegable, pero quer\u00edamos ofrecer esa gama a los consumidores que buscan un smartphone<\/em> de la m\u00e1xima calidad en el que no se haya pasado por alto ninguna especificaci\u00f3n t\u00e9cnica\u00bb, menciona Hagen. \u00bfY si el precio resulta disuasorio? Hagen destaca toda la gama de Motorola, desde la serie Moto G, de gama baja y media, hasta los tel\u00e9fonos Motorola Edge, de gama media-alta.<\/p>\n

Nabila Popal, directora s\u00e9nior de investigaci\u00f3n de la consultora IDC, no est\u00e1 convencida de que Motorola pueda imponer con \u00e9xito precios tan elevados. Tan solo en EE UU, Apple acapar\u00f3 el 80% del mercado de smartphones<\/em> de gama alta en el segundo trimestre de 2026, mientras que Samsung se situ\u00f3 en el 16%. Lenovo, la empresa matriz de Motorola, solo ten\u00eda un 1%.<\/p>\n

\u00abEl consumidor medio, incluso el de gama alta, no se fija en qu\u00e9 tel\u00e9fono destaca en la ficha t\u00e9cnica. Por muy bueno que sea este tel\u00e9fono, a Motorola le va a resultar bastante dif\u00edcil competir\u00bb, afirma Popal.<\/p>\n

Aun as\u00ed, Motorola ha tenido \u00e9xito en este segmento. Sus costosos tel\u00e9fonos plegables son los m\u00e1s populares en EE UU, liderando el mercado de los plegables con un 78%. Se espera que Apple recorte dr\u00e1sticamente la ventaja de Motorola con el nuevo iPhone Duo<\/a>.<\/p>\n

Todos quieren un smartphone<\/em> premium<\/h2>\n

No obstante, el nuevo dispositivo de Motorola s\u00ed que se ajusta a la actual tendencia de \u00abpremiumizaci\u00f3n\u00bb en la industria del hardware<\/em>, en la que los dispositivos se renuevan para que las empresas puedan cobrar precios m\u00e1s altos y mantener la rentabilidad en esta era de crisis de memoria RAM<\/a>. La lista de anuncios de Amazon para octubre es un buen ejemplo: sus nuevas tablets<\/em><\/a>, dispositivos Echo<\/a> y Kindles<\/a> tienen precios de salida m\u00e1s elevados, pero est\u00e1n fabricados con materiales de mayor calidad y componentes m\u00e1s potentes.<\/p>\n

Si la estrategia de la premiumizaci\u00f3n funciona, Motorola habr\u00e1 demostrado que el lujo no tiene por qu\u00e9 ceder. Pero es una tarea ardua en este clima econ\u00f3mico, sobre todo cuando por 500 d\u00f3lares todav\u00eda se puede comprar un tel\u00e9fono fant\u00e1stico.<\/p>\n

Art\u00edculo originalmente publicado en<\/em> WIRED.com.<\/a> Adaptado por Alondra Flores.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

En cuanto al software, Motorola promete 7...<\/p>\n","protected":false},"author":1,"featured_media":525570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-525569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nMotorola quiere competir con Apple y Samsung con un smartphone de 1,600 d\u00f3lares. 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