{"id":532362,"date":"2026-11-10T14:18:09","date_gmt":"2026-11-10T14:18:09","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=727332"},"modified":"2026-11-10T14:18:09","modified_gmt":"2026-11-10T14:18:09","slug":"81-de-los-ceo-en-america-latina-teme-que-los-recortes-afecten-su-competitividad-futura","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=532362","title":{"rendered":"81% de los CEO en Am\u00e9rica Latina teme que los recortes afecten su competitividad futura"},"content":{"rendered":"
<\/div>\n

Marsh advierte que la reducci\u00f3n de inversiones en talento y tecnolog\u00eda amenaza la resiliencia empresarial.<\/strong><\/p>\n

CIUDAD DE M\u00c9XICO.<\/strong>\u2013 El 81% de los directores generales (CEO) de Am\u00e9rica Latina<\/strong> reconoce dificultades para mantener el equilibrio entre las exigencias de resultados inmediatos y las inversiones necesarias para garantizar la competitividad empresarial a largo plazo, en un escenario donde el 57% de las organizaciones anticipa enfrentar altos niveles de turbulencia durante los pr\u00f3ximos tres a cinco a\u00f1os.<\/p>\n

Los datos, presentados en las conclusiones del Latin American Forum 2026, reflejan los desaf\u00edos que enfrenta la alta direcci\u00f3n ante la volatilidad econ\u00f3mica, tecnol\u00f3gica y regulatoria que caracteriza el entorno empresarial de la regi\u00f3n.<\/p>\n

De acuerdo con los an\u00e1lisis de Marsh<\/strong>, las presiones por proteger los m\u00e1rgenes financieros y cumplir objetivos trimestrales est\u00e1n llevando a numerosas compa\u00f1\u00edas a considerar medidas como congelar presupuestos de capacitaci\u00f3n, aplazar inversiones tecnol\u00f3gicas y reducir posiciones de talento estrat\u00e9gico.<\/p>\n

Sin embargo, la firma advierte que estas decisiones pueden debilitar la capacidad operativa de las organizaciones y limitar sus posibilidades de crecimiento, precisamente cuando los mercados exigen mayor adaptaci\u00f3n e innovaci\u00f3n.<\/p>\n

Andr\u00e9 Maxnuk, CEO de Marsh y presidente para Am\u00e9rica Latina y el Caribe, se\u00f1al\u00f3 que reducir capacidades profesionales esenciales para enfrentar per\u00edodos de incertidumbre puede comprometer el futuro de las empresas.<\/p>\n

El ejecutivo sostuvo que la gesti\u00f3n del talento debe considerarse una inversi\u00f3n estrat\u00e9gica y no un gasto prescindible, debido a su importancia para mantener las operaciones y desarrollar ventajas competitivas.<\/p>\n

BHD sit\u00faa a Rep\u00fablica Dominicana como eje log\u00edstico entre Europa y Am\u00e9rica<\/a><\/p>\n

Talento e inteligencia artificial, desaf\u00edos empresariales<\/h3>\n

La preocupaci\u00f3n tambi\u00e9n aparece en el informe regional People Risk 2026<\/strong>, que identifica las brechas de competencias digitales, la resistencia cultural frente a la inteligencia artificial y el deterioro de la salud mental entre los principales riesgos para la continuidad de los negocios en Am\u00e9rica Latina.<\/p>\n

Seg\u00fan Juliana Duque, l\u00edder de la pr\u00e1ctica de Talent Strategy para Am\u00e9rica Latina en Marsh, la incorporaci\u00f3n de inteligencia artificial no garantiza resultados si las empresas mantienen estructuras laborales tradicionales.<\/p>\n

La especialista explic\u00f3 que las organizaciones necesitan evolucionar desde modelos de planificaci\u00f3n centrados en la cantidad de puestos disponibles hacia sistemas de gesti\u00f3n basados en habilidades y competencias cr\u00edticas<\/strong>.<\/p>\n

Este enfoque busca automatizar las tareas rutinarias y permitir que los trabajadores concentren sus capacidades en actividades que requieren criterio estrat\u00e9gico, creatividad y resoluci\u00f3n de problemas complejos.<\/p>\n

Duque destac\u00f3 que la transformaci\u00f3n tecnol\u00f3gica debe estar acompa\u00f1ada de cambios en la organizaci\u00f3n del trabajo para conseguir que las personas y las herramientas digitales funcionen de manera complementaria.<\/p>\n

Larimar tendr\u00e1 registro digital para certificar autenticidad y procedencia<\/a><\/p>\n

Bienestar y formaci\u00f3n para retener talento<\/h3>\n

Marsh tambi\u00e9n se\u00f1ala que la transformaci\u00f3n empresarial requiere liderazgos adaptativos, capaces de tomar decisiones oportunas en escenarios de incertidumbre, as\u00ed como nuevas estrategias para atraer y conservar profesionales calificados.<\/p>\n

En ese contexto, los esquemas de recompensa total adquieren mayor importancia. Estos modelos incorporan beneficios relacionados con la flexibilidad laboral, el bienestar financiero y las oportunidades de aprendizaje continuo.<\/p>\n

La firma considera que estos elementos dejaron de ser beneficios complementarios para convertirse en factores relevantes en la competencia por el talento especializado.<\/p>\n

Los resultados del an\u00e1lisis plantean un desaf\u00edo para las empresas de la regi\u00f3n: proteger las inversiones en formaci\u00f3n, tecnolog\u00eda y desarrollo profesional mientras responden a las exigencias financieras del presente.<\/p>\n

La conclusi\u00f3n de Marsh es que la resiliencia empresarial depende tambi\u00e9n de las capacidades humanas<\/strong> y de la preparaci\u00f3n de las organizaciones para adaptarse a los cambios.<\/p>\n

En consecuencia, las compa\u00f1\u00edas que mantengan inversiones estrat\u00e9gicas en talento e innovaci\u00f3n estar\u00e1n en mejores condiciones de construir ventajas competitivas sostenibles frente a un entorno de volatilidad que, seg\u00fan las proyecciones presentadas, continuar\u00e1 durante los pr\u00f3ximos a\u00f1os.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Marsh advierte que la reducci\u00f3n de inversiones...<\/p>\n","protected":false},"author":1,"featured_media":532363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[60],"tags":[],"class_list":["post-532362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economicas"],"yoast_head":"\n81% de los CEO en Am\u00e9rica Latina teme que los recortes afecten su competitividad futura - 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