![\"imagen\"](\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/bpd-presenta-nueva-campana-la-economia-bondad.jpg\" "\\"BPD")
<\/a><\/p>\nEscena de \u201cLa econom\u00eda de la bondad\u201d, campa\u00f1a que rescata la idea
\nde que el verdadero progreso de un pa\u00eds nace de los actos de altruismo.<\/p>\n<\/p><\/div>\n
SANTO DOMINGO. \u2013 El Banco Popular Dominicano (BPD) present\u00f3 su nueva campa\u00f1a institucional \u201cLa econom\u00eda de la bondad\u201d, en la que rescata la idea de que el verdadero progreso de un pa\u00eds nace de los actos de altruismo y amabilidad cotidianos de su gente.<\/p>\n
La entidad bancaria invita a reconocer acciones diarias, gestos simples que fortalecen la confianza, construyen comunidad y generan un impacto que trasciende m\u00e1s all\u00e1 de lo econ\u00f3mico.<\/p>\n
La tarea parte de una verdad arraigada en la identidad dominicana, de que el esfuerzo colectivo es clave para el progreso.<\/p>\n
Con \u201cLa econom\u00eda de la bondad\u201d, el BPD reafirma su visi\u00f3n de una banca responsable, que entiende que el crecimiento sostenible no solo se mide en cifras, sino tambi\u00e9n en la capacidad de inspirar acciones que eleven la calidad de vida de las personas.<\/p>\n
CAPITAL INVISIBLE<\/strong><\/p>\nA trav\u00e9s de una narrativa audiovisual cercana y emotiva, que cuenta con la voz del cantante Luis Armando Rivera, el comercial muestra c\u00f3mo esos actos diarios constituyen un capital invisible que dinamiza la sociedad, alimenta la esperanza y fortalece el tejido social.<\/p>\n
\u201cLa econom\u00eda de la bondad\u201d tendr\u00e1 presencia en televisi\u00f3n, radio, medios impresos, plataformas digitales, cine y publicidad exterior, acompa\u00f1ada de un manifiesto que recoge la esencia creativa de la iniciativa.<\/p>\n
En este contexto, el BPD se posiciona como ese actor que, desde hace m\u00e1s de 62 a\u00f1os, acompa\u00f1a de forma constante el bienestar com\u00fan y el desarrollo sostenible de la sociedad, celebrando el poder de la benevolencia que surge de manera natural en el dominicano.<\/p>\n
Los momentos desafiantes son los que ponen a prueba la fortaleza de la sociedad\u00a8, dijo el presidente ejecutivo del BPD, Christopher Paniagua.<\/p>\n
\u00a8En el Popular creemos que la resiliencia de la Rep\u00fablica Dominicana y de nuestra gente se construye desde lo cotidiano \u00a8, precis\u00f3.<\/p>\n
agl\/of-am<\/span><\/p>\n\n
Comp\u00e1rtelo en tus redes:<\/p>\n<\/div>\n
\n<\/ins> <\/p>\n","protected":false},"excerpt":{"rendered":"Escena de \u201cLa econom\u00eda de la bondad\u201d,...<\/p>\n","protected":false},"author":1,"featured_media":59150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[60],"tags":[],"class_list":["post-59149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economicas"],"yoast_head":"\n
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