{"id":70375,"date":"2026-03-18T23:47:36","date_gmt":"2026-03-18T23:47:36","guid":{"rendered":"http:\/\/69bb1e04a7b06066f19f31bb"},"modified":"2026-03-18T23:47:36","modified_gmt":"2026-03-18T23:47:36","slug":"mercedes-benz-mexico-presenta-su-estrategia-2026-en-el-marco-de-sus-140-anos-de-innovacion","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=70375","title":{"rendered":"Mercedes-Benz M\u00e9xico presenta su estrategia 2026 en el marco de sus 140 a\u00f1os de innovaci\u00f3n"},"content":{"rendered":"

En medio de una cancha de tenis, con alusiones al golf y decenas de referencias a su historia, Mercedes-Benz M\u00e9xico present\u00f3 la estrategia de negocio y comunicaci\u00f3n con la que busca reafirmar su posicionamiento en el pa\u00eds durante 2026, en el marco de la celebraci\u00f3n de sus 140 a\u00f1os de innovaci\u00f3n.<\/p>\n

Durante un evento realizado en un recinto al sur de la capital mexicana, Derrick Halvorsen, CEO de Mercedes-Benz M\u00e9xico, record\u00f3 que el fabricante automotriz no solo cre\u00f3 el primer veh\u00edculo de combusti\u00f3n, sino que este hito impuls\u00f3 una industria actualmente valorada en 4.5 billones de d\u00f3lares a nivel mundial. A su juicio, esto es lo que hace tan relevantes los 140 a\u00f1os de historia de la marca alemana, un legado que la empresa espera capitalizar junto con el desarrollo de nuevas tecnolog\u00edas, apuestas sustentables<\/a> y estrategias de comunicaci\u00f3n y marketing<\/em> alineadas con los intereses actuales de sus clientes.<\/p>\n

\n
\n
\"Los<\/picture><\/span><\/div>\n
\n
Qu\u00e9 es la \u00abIA f\u00edsica\u00bb, la tecnolog\u00eda que marcar\u00e1 los veh\u00edculos de 2026<\/a><\/div>\n

Lo que la \u00faltima palabra de moda en marketing<\/em> tecnol\u00f3gico tiene que decir sobre el futuro de la automoci\u00f3n.<\/p>\n<\/div>\n<\/div>\n

\n

\u201cCon frecuencia me preguntan cu\u00e1les son mis expectativas para Mercedes-Benz M\u00e9xico. Lo resumir\u00eda en que todo gira realmente en torno al cliente, con la intenci\u00f3n de proporcionar una visi\u00f3n hol\u00edstica y una experiencia integral\u201d, asegur\u00f3 el directivo.<\/p>\n

El a\u00f1o pasado, Mercedes-Benz vendi\u00f3 cerca de 1.8 millones de unidades a nivel global. En los pr\u00f3ximos 24 a 36 meses, la compa\u00f1\u00eda espera aumentar esta cifra a 2 millones de veh\u00edculos, con una participaci\u00f3n tecnol\u00f3gica superior al 15%<\/strong> y la intenci\u00f3n de duplicar su cuota en el mercado de autos el\u00e9ctricos.<\/p>\n

Halvorsen afirma que la empresa lograr\u00e1 estas metas siguiendo los fundamentos que, desde su origen, han definido su ADN: seguridad, calidad, confort, inteligencia y dise\u00f1o. \u201cEstos son pilares de nuestras creencias y del desarrollo de nuestros productos, y no cambiar\u00e1n con ninguna de nuestras innovaciones futuras\u201d, afirm\u00f3.<\/p>\n

\n
\"MercedesBenz\"<\/picture><\/span><\/div>\n
<\/p>\n

Modelos antiguos de Mercedes-Benz expuestos duantre su media kick off 2026 celebrado en la Ciudad de M\u00e9xico.<\/p>\n

<\/span>WIRED en Espa\u00f1ol<\/span><\/div>\n<\/figure>\n

Decenas de lanzamientos y tecnolog\u00eda de punta<\/h2>\n

La hoja de ruta de Mercedes-Benz para los pr\u00f3ximos dos a\u00f1os contempla el lanzamiento de m\u00e1s de 40 productos nuevos. De acuerdo con los directivos de la firma, esto ser\u00e1 posible gracias a las \u201cinversiones significativas en nuevas tecnolog\u00edas y desarrollo de producto<\/a>\u201d realizadas en los \u00faltimos cinco a\u00f1os. \u201cEsta es la mayor ofensiva de producto en la historia de Mercedes-Benz\u201d, enfatiz\u00f3 Halvorsen.<\/p>\n

Los veh\u00edculos de gama alta se mantendr\u00e1n en el centro de la estrategia, con 11 nuevos modelos con motor de combusti\u00f3n interna y cuatro el\u00e9ctricos de bater\u00eda. En el segmento core<\/em>, donde la compa\u00f1\u00eda buscar\u00e1 competir por volumen, se prev\u00e9 el lanzamiento de 11 autos de combusti\u00f3n y cinco el\u00e9ctricos. Mientras tanto, en el segmento de entrada se contemplan cinco nuevos modelos el\u00e9ctricos y cinco de combusti\u00f3n en los pr\u00f3ximos a\u00f1os.<\/p>\n

La estrategia de producto sugiere una apuesta decidida por los autos de cero emisiones,<\/strong> respaldada por una arquitectura innovadora desarrollada por Mercedes-Benz que representa \u201cla mayor y m\u00e1s completa actualizaci\u00f3n de sus trenes motrices\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

En medio de una cancha de tenis,...<\/p>\n","protected":false},"author":1,"featured_media":70376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[46],"tags":[],"class_list":["post-70375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nMercedes-Benz M\u00e9xico presenta su estrategia 2026 en el marco de sus 140 a\u00f1os de innovaci\u00f3n - 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