{"id":82057,"date":"2026-03-25T05:07:36","date_gmt":"2026-03-25T05:07:36","guid":{"rendered":"http:\/\/almomento.net\/?p=1107556"},"modified":"2026-03-25T05:07:36","modified_gmt":"2026-03-25T05:07:36","slug":"publicidad-gobierno-debe-volcarse-hacia-las-provincias","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=82057","title":{"rendered":"Publicidad gobierno debe volcarse hacia las provincias"},"content":{"rendered":"<p><!-- .entry-header --> <\/p>\n<div class=\"img_center\"> <a href=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/publicidad-gobierno-debe-volcarse-hacia-las-provincias.jpg\" title=\"Publicidad gobierno debe volcarse hacia las provincias\" data-toggle=\"lightbox\" class=\"thickbox\"><img decoding=\"async\" src=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/publicidad-gobierno-debe-volcarse-hacia-las-provincias.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"imagen\" title=\"Publicidad gobierno debe volcarse hacia las provincias\" data-toggle data-title=\"Publicidad gobierno debe volcarse hacia las provincias\"><\/a><\/p>\n<p>EL AUTOR es periodista. Reside en Santo Domingo<\/p>\n<\/p><\/div>\n<p>La inversi\u00f3n del Gobierno en publicidad y otras formas de estar en contacto con los medios es cuantiosa, pero a la pol\u00edtica de imagen de las ejecuciones del Estado le ha faltado el elemento de mayor importancia en su gesti\u00f3n y es, precisamente la de saber manejar su imagen, hacer llegar a los ojos y o\u00eddos de la poblaci\u00f3n con efectividad lo que hace.<\/p>\n<p>Hace muchos a\u00f1os sugerimos la estructuraci\u00f3n de las pol\u00edticas de imagen del Gobierno por gabinete, pero con medici\u00f3n efectiva, porque cuando lo positivo de una gesti\u00f3n llega a la poblaci\u00f3n de menos acceso a los medios nacionales, la reputaci\u00f3n se consolidad y nadie alegar\u00eda desconocer lo que est\u00e1 ante sus ojos.<\/p>\n<figure id=\"attachment_1107557\" aria-describedby=\"caption-attachment-1107557\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1107557\" src=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/publicidad-gobierno-debe-volcarse-hacia-las-provincias-1.jpg\" alt width=\"300\" height=\"164\" srcset=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/publicidad-gobierno-debe-volcarse-hacia-las-provincias-1.jpg 300w, https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/publicidad-gobierno-debe-volcarse-hacia-las-provincias-2.jpg 150w, https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/03\/publicidad-gobierno-debe-volcarse-hacia-las-provincias-3.jpg 304w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><figcaption id=\"caption-attachment-1107557\" class=\"wp-caption-text\">Cabo Rojo, Pedernales<\/figcaption><\/figure>\n<p>Esta vez, ante el volumen de obras presentadas por el presidente en el discurso de rendici\u00f3n de cuentas ante la Asamblea Nacional y el posterior alegato de desconocimiento de ciudadanos preguntados al respecto, nos da la raz\u00f3n.<\/p>\n<p>Parte de esa millonaria inversi\u00f3n en publicidad que desde la sede del Gobierno o las agencias oficiales, llenan hasta los espacios que nadie ve, es preciso volcarla hacia las provincias y municipios&nbsp;con equipos de acceso a los medios locales y de contacto con la poblaci\u00f3n, porque nadie cree lo que no ve y menos valora lo que a sus o\u00eddos no llega con credibilidad.<\/p>\n<p>La imagen de un Gobierno, de una agencia o estructura del Estado no debe medirse solo por los grandes medios y su incidencia, sino por las acciones locales y del entorno que conviertan a los ciudadanos en testigos de primera l\u00ednea de esas ejecuciones.<\/p>\n<p>Los grandes sabios lo prev\u00e9n todo, m\u00e1s a\u00fan,&nbsp;lo que engrosa sus arcas, pero la realidad de los pueblos, las regiones y las naciones se refleja cuando se produce una expresi\u00f3n y los resultados electorales se convierten en la respuesta irreversible ante la falta de previsi\u00f3n.<\/p>\n<p>La reputaci\u00f3n no se consigue con decir, es haci\u00e9ndolo bien y que la gente bien lo sepa, no volcando recursos sin resultados medibles, porque una verdadera campa\u00f1a de imagen debe contar con la aceptaci\u00f3n de la gente o se queda en simple propaganda, cuando se trata del Estado y de un gobierno pol\u00edtico. Hay que decir a la gente lo que se hace con certeza.<\/p>\n<p><i><a id=\"m_-4050405042112031181OWA03fed584-67ff-dd74-6375-2f103bb9c5f4\" href=\"mailto:aquinorubio@gmail.com\" target=\"_blank\" rel=\"noopener\">aquinorubio@gmail.com<\/a>&nbsp;<\/i><\/p>\n<p>jpm-am<\/p>\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-sss-href=\"https:\/\/almomento.net\/publicidad-gobierno-debe-volcarse-hacia-las-provincias\/\">\n<p>Comp\u00e1rtelo en tus redes:<\/p>\n<\/div>\n<p>ALMOMENTO.NET publica los art\u00edculos de opini\u00f3n sin hacerles correcciones de redacci\u00f3n. Se reserva el derecho de rechazar los que est\u00e9n mal redactados, con errores de sintaxis o faltas ortogr\u00e1ficas.<\/p>\n<p> <!-- 468x60 --><br \/>\n<ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-3511341636159665\" data-ad-slot=\"3538255450\"><\/ins> <!-- .entry-content --> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>EL AUTOR es periodista. Reside en Santo&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":82058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[63],"tags":[],"class_list":["post-82057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad gobierno debe volcarse hacia las provincias - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=82057\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad gobierno debe volcarse hacia las provincias - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"EL AUTOR es periodista. 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