SANTO DOMINGO.\u2013 La m\u00e1s reciente edici\u00f3n de Premios Soberano 2026 volvi\u00f3 a demostrar su liderazgo como el evento art\u00edstico m\u00e1s importante de la Rep\u00fablica Dominicana, al congregar a m\u00e1s de 1.4 millones de personas frente a la pantalla de Color Visi\u00f3n, consolidando un nuevo r\u00e9cord de audiencia a nivel nacional.<\/p>\n
De acuerdo con Exacta Digital Media Research, firma de origen chileno especializada en la medici\u00f3n de audiencias multiplataforma en Latinoam\u00e9rica -incluyendo televisi\u00f3n (rating) y medios digitales-, la gala alcanz\u00f3 cifras extraordinarias. La empresa, que opera oficialmente en mercados como Rep\u00fablica Dominicana y Guatemala y utiliza tecnolog\u00eda de punta como Audio Matching para ofrecer datos precisos, certific\u00f3 a trav\u00e9s de su cuenta de Instagram el alcance obtenido por el evento.<\/p>\n
El informe destaca que Premios Soberano 2026 registr\u00f3 un rating promedio de 660 mil espectadores por minuto, acompa\u00f1ado de m\u00e1s de 125 millones de visualizaciones acumuladas en distintas plataformas, reafirmando la vigencia de la televisi\u00f3n como un poderoso espacio de encuentro cultural.<\/p>\n
Asimismo, desde la cuenta oficial @premiosoberano se compartieron los resultados en las diferentes plataformas de difusi\u00f3n, evidenciando la magnitud y el impacto de la premiaci\u00f3n, que una vez m\u00e1s celebr\u00f3 lo mejor del arte y la cultura dominicana con un espect\u00e1culo de alto nivel.<\/p>\n
En detalle, la Alfombra Roja alcanz\u00f3 un rating de 2.93 y un share de 8.43%, con 343,774 personas impactadas. En Instagram, la transmisi\u00f3n logr\u00f3 un rating de 8.39 y un share de 23.66%, alcanzando a 750,094 usuarios.<\/p>\n
Por su parte, el canal de YouTube @PremiosSoberanoOficial registr\u00f3 1,249,000 usuarios conectados v\u00eda streaming, reflejando el creciente consumo digital del evento.<\/p>\n
En redes sociales, los resultados fueron igualmente sobresalientes. En Instagram se contabilizaron 13,782,246 vistas y 412,523 interacciones. En la plataforma X, el evento se mantuvo en tendencia durante m\u00e1s de 14 d\u00edas, incluyendo 12 horas consecutivas, generando 1.8 millones de \u201clikes\u201d, 850,000 retweets y 400,000 respuestas, representando el 65% del tr\u00e1fico total.<\/p>\n
En Facebook, se alcanzaron 2.1 millones de \u201clikes\u201d y reacciones, 600,000 comentarios y 800,000 compartidos. Mientras tanto, en TikTok, el hashtag #PremiosSoberano acumul\u00f3 45 millones de reproducciones, 6.2 millones de \u201clikes\u201d, 450,000 comentarios y 300,000 contenidos compartidos, destac\u00e1ndose adem\u00e1s la tendencia \u201cGRWM\u201d (Get Ready With Me).<\/p>\n
Marivell Contreras, presidente de la Asociaci\u00f3n de Cronistas de Arte, expres\u00f3 que, con estos resultados, la gala de entrega de los premios \u201cno solo super\u00f3 todas las expectativas de audiencia, sino que tambi\u00e9n reafirm\u00f3 su posicionamiento como el evento de mayor impacto medi\u00e1tico en la Rep\u00fablica Dominicana, con lo cual marca un nuevo hito en la historia de la premiaci\u00f3n\u201d.<\/p>\n
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Comp\u00e1rtelo en tus redes:<\/p>\n<\/div>\n
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