{"id":97341,"date":"2026-04-01T09:17:21","date_gmt":"2026-04-01T09:17:21","guid":{"rendered":"https:\/\/diariodigitalrd.com\/?p=692011"},"modified":"2026-04-01T09:17:21","modified_gmt":"2026-04-01T09:17:21","slug":"el-nuevo-enfoque-de-costa-rica-para-atraer-al-turismo-europeo","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=97341","title":{"rendered":"El nuevo enfoque de Costa Rica para atraer al turismo europeo"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/04\/el-nuevo-enfoque-de-costa-rica-para-atraer-al-turismo-europeo.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<h4 class=\"wp-block-heading\"><strong>Nueva campa\u00f1a busca atraer viajeros europeos mediante la reconexi\u00f3n personal y natural<\/strong><\/h4>\n<p class=\"has-medium-font-size\"><strong>Costa Rica ha dado un golpe de efecto en la ITB Berl\u00edn 2026, una de las vitrinas tur\u00edsticas m\u00e1s influyentes del mundo, al presentar su renovada estrategia de promoci\u00f3n para el mercado del Viejo Continente. Bajo el sugerente lema \u00abEmpieza a Vivir\u00bb, el pa\u00eds centroamericano deja de promocionarse \u00fanicamente como un cat\u00e1logo de paisajes para enfocarse en el impacto emocional y psicol\u00f3gico que el viaje genera en el visitante. Este enfoque de \u00abreseteo\u00bb individual busca captar a un turista que ya no solo quiere ver, sino sentir y transformarse.<\/strong><\/p>\n<p>El Instituto Costarricense de Turismo (<strong>ICT<\/strong>) ha dise\u00f1ado esta narrativa para resonar con las nuevas sensibilidades post-pandemia. En un contexto global de alto estr\u00e9s, Costa Rica se ofrece como el ant\u00eddoto perfecto, donde el ic\u00f3nico esp\u00edritu del <strong>\u00abPura Vida\u00bb<\/strong> se reinterpreta como una herramienta de sanaci\u00f3n y regeneraci\u00f3n. No se trata solo de biodiversidad, sino de c\u00f3mo esa naturaleza interact\u00faa con el ser humano para devolverle su equilibrio interno.<\/p>\n<figure class=\"wp-block-embed alignleft is-type-wp-embed is-provider-diariodigitalrd wp-block-embed-diariodigitalrd\"><\/figure>\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Experiencias transformadoras para el p\u00fablico europeo<\/strong><\/h3>\n<p>El perfil del viajero en mercados como Espa\u00f1a, Alemania, Francia y el Reino Unido ha evolucionado hacia una b\u00fasqueda de <strong>prop\u00f3sito y sostenibilidad<\/strong>. La campa\u00f1a apunta directamente a estos nichos, ofreciendo desde aventuras de alta adrenalina hasta retiros de silencio absoluto en la selva. El objetivo es seducir a un p\u00fablico diverso que abarca desde mochileros j\u00f3venes y parejas en busca de romance, hasta familias que desean educar a sus hijos en el respeto al <strong>medio ambiente<\/strong>.<\/p>\n<p>Para los pa\u00edses emisores de alta exigencia, como Suiza y los Pa\u00edses Bajos, la propuesta costarricense destaca por su infraestructura segura y su modelo de <strong>turismo regenerativo<\/strong>. Se busca que el turista europeo perciba al pa\u00eds como un refugio humano y aut\u00e9ntico, alej\u00e1ndose de los modelos de turismo masivo y apostando por encuentros que dejen una huella positiva tanto en el viajero como en las comunidades locales.<\/p>\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Consolidaci\u00f3n de un destino humano y sostenible<\/strong><\/h3>\n<p>Con esta participaci\u00f3n en Berl\u00edn, Costa Rica refuerza su imagen como un destino l\u00edder en la <strong>conservaci\u00f3n planetaria<\/strong>. La meta es posicionarse no solo como un lugar para vacacionar, sino como un espacio de inspiraci\u00f3n donde sea posible \u00abreconectar\u00bb con lo esencial.&nbsp;<\/p>\n<p>Al centrar el protagonismo en la persona, el ICT espera consolidar un flujo de visitantes que valoren la calidad de la experiencia sobre la cantidad, garantizando as\u00ed un crecimiento <strong>\u00e9tico y equilibrado<\/strong> para la industria nacional. Con datos de Europa Press.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nueva campa\u00f1a busca atraer viajeros europeos mediante&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":97342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[59,62],"tags":[],"class_list":["post-97341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo enfoque de Costa Rica para atraer al turismo europeo - 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