{"id":9981,"date":"2026-02-08T03:47:01","date_gmt":"2026-02-08T03:47:01","guid":{"rendered":"https:\/\/www.billboard.com\/?p=1236175729"},"modified":"2026-02-08T03:47:01","modified_gmt":"2026-02-08T03:47:01","slug":"backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/sarmiento24h.com\/?p=9981","title":{"rendered":"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial"},"content":{"rendered":"
<\/div>\n
\n

Trending on Billboard <\/h3>\n<\/p><\/div>\n

The Backstreet Boys<\/a> bring a fun, reimagined version of \u201cI Want It That Way\u201d to T-Mobile\u2019s 2026 Super Bowl<\/a> commercial, which they filmed in New York City with a snowstorm looming.<\/p>\n

\u201cWe were hit with the winter storm right at the exact same time we were supposed to start filming,\u201d BSB\u2019s Nick Carter revealed in an interview with Billboard<\/em>\u2019s Tetris Kelly, noting, \u201cThere was a lot of adjustments that were being made at the time because we were supposed to do a two-day shoot.\u201d<\/p>\n

That two-day schedule was condensed into one long day on set in the city at T-Mobile\u2019s store in Times Square, where Carter says the temperature dropped to about six degrees, with snow imminent: \u201cThere\u2019s a state of emergency basically in the city \u2026 The inside of the store was freezing. So every time that they opened the door it was like a wind tunnel, or like a refrigerator.\u201d <\/p>\n

As Carter shared, \u201cIt was a lot of fun, but it was also a lot of work \u2014 good<\/em> work. Producers were incredible. Everybody had a lot of fun. Everybody was really creative.\u201d He added that the group and the commercial\u2019s production team bounced ideas off of each other, while bandmate Kevin Richardson chimed in, \u201cIt was a great collaboration.\u201d <\/p>\n

Billboard<\/em> has a backstage look at the Backstreet Boys\u2019 T-Mobile commercial shoot, premiering in the bloopers clip and the behind-the-scenes video below.<\/p>\n

The commercial was created in partnership with Panay Films, with a 60-second spot scheduled to air during the second quarter of the game on Super Bowl Sunday (Feb. 8). <\/p>\n

\u201cThis spot is about asking Americans to pause and think about what their wireless provider actually does for them,\u201d said Lucy McLellan, chief brand and communications officer at T-Mobile, in a statement about the ad. \u201cWe believe people deserve more than just a connection \u2014 they deserve more benefits, more transparency and a better overall experience \u2014 and that\u2019s what sets T-Mobile apart. Bringing the Backstreet Boys back was a fun way to put a fresh twist on an iconic song and bring that message to life on the biggest stage in the world. The takeaway is simple: it\u2019s better over here.\u201d<\/p>\n

The in-store event had something like 50 extras present, the Backstreet Boys said: customers \u2014 and, clearly, BSB fans \u2014 at the T-Mobile store.<\/p>\n

Druski and Pierson Fod\u00e9 are also featured in the spot, which was directed by Steve Pink and produced by creative team Andrew Panay, Brian Klugman and Nate Tuck, with Kevin Anderson as editor.<\/p>\n

Also among the talent was a young actor who was a pro through a commercial shoot that went late into the night due to the weather-adjusted timeline, AJ McLean recalled; her moment was opposite Machine Gun Kelly, who makes a comedic cameo at the end of the ad: \u201cWe knew that MGK had not started filming yet, and we had wrapped close to 2 a.m. and he hadn\u2019t even started filming his bit yet,\u201d McClean said. \u201cSo that means that little girl was probably there at, like, three in the morning \u2026 But everybody, from the extras to crew, they just kept the ball rolling.\u201d <\/p>\n

Ahead of getting on set, the Backstreet Boys put in time in the studio to record some new, funny lyrics to \u201cI Want It That Way,\u201d written specifically for the T-Mobile commercial.<\/p>\n

\u201cWe recorded several different versions of the different takes and the lyrics,\u201d Howie Dorough shared. <\/p>\n

Watch T-Mobile\u2019s Super Bowl commercial with the Backstreet Boys below, followed by Billboard<\/em>\u2018s premiere of their bloopers and a behind-the-scenes video of the group\u2019s on-set experience. <\/p>\n

<\/figure>\n
<\/figure>\n
<\/figure>\n","protected":false},"excerpt":{"rendered":"

Trending on Billboard The Backstreet Boys bring...<\/p>\n","protected":false},"author":1,"featured_media":9982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[55],"tags":[],"class_list":["post-9981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento"],"yoast_head":"\nBackstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial - Sarmiento24h<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarmiento24h.com\/?p=9981\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial - Sarmiento24h\" \/>\n<meta property=\"og:description\" content=\"Trending on Billboard The Backstreet Boys bring...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sarmiento24h.com\/?p=9981\" \/>\n<meta property=\"og:site_name\" content=\"Sarmiento24h\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/s24hnoticias\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-08T03:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sarmiento24h@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:site\" content=\"@sarmiento24h\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarmiento24h@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981\"},\"author\":{\"name\":\"sarmiento24h@gmail.com\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\"},\"headline\":\"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial\",\"datePublished\":\"2026-02-08T03:47:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg\",\"articleSection\":[\"Entretenimiento\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981\",\"name\":\"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial - Sarmiento24h\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg\",\"datePublished\":\"2026-02-08T03:47:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#primaryimage\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg\",\"width\":1024,\"height\":682},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/?p=9981#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sarmiento24h.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#website\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"name\":\"Sarmiento24h\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sarmiento24h.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#organization\",\"name\":\"Sarmiento24h\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/AddText_12-16-10.30.52.jpg\",\"width\":1220,\"height\":324,\"caption\":\"Sarmiento24h\"},\"image\":{\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/s24hnoticias\",\"https:\\\/\\\/x.com\\\/sarmiento24h\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/#\\\/schema\\\/person\\\/d653a59725ad629a7e0429af7b939d4d\",\"name\":\"sarmiento24h@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1783813143\",\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1783813143\",\"contentUrl\":\"https:\\\/\\\/sarmiento24h.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1783813143\",\"caption\":\"sarmiento24h@gmail.com\"},\"sameAs\":[\"https:\\\/\\\/sarmiento24h.com\"],\"url\":\"https:\\\/\\\/sarmiento24h.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial - Sarmiento24h","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sarmiento24h.com\/?p=9981","og_locale":"es_ES","og_type":"article","og_title":"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial - Sarmiento24h","og_description":"Trending on Billboard The Backstreet Boys bring...","og_url":"https:\/\/sarmiento24h.com\/?p=9981","og_site_name":"Sarmiento24h","article_publisher":"https:\/\/facebook.com\/s24hnoticias","article_published_time":"2026-02-08T03:47:01+00:00","og_image":[{"width":1024,"height":682,"url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg","type":"image\/jpeg"}],"author":"sarmiento24h@gmail.com","twitter_card":"summary_large_image","twitter_creator":"@sarmiento24h","twitter_site":"@sarmiento24h","twitter_misc":{"Escrito por":"sarmiento24h@gmail.com","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sarmiento24h.com\/?p=9981#article","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/?p=9981"},"author":{"name":"sarmiento24h@gmail.com","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d"},"headline":"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial","datePublished":"2026-02-08T03:47:01+00:00","mainEntityOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=9981"},"wordCount":616,"publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=9981#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg","articleSection":["Entretenimiento"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sarmiento24h.com\/?p=9981","url":"https:\/\/sarmiento24h.com\/?p=9981","name":"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial - Sarmiento24h","isPartOf":{"@id":"https:\/\/sarmiento24h.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sarmiento24h.com\/?p=9981#primaryimage"},"image":{"@id":"https:\/\/sarmiento24h.com\/?p=9981#primaryimage"},"thumbnailUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg","datePublished":"2026-02-08T03:47:01+00:00","breadcrumb":{"@id":"https:\/\/sarmiento24h.com\/?p=9981#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sarmiento24h.com\/?p=9981"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/?p=9981#primaryimage","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg","width":1024,"height":682},{"@type":"BreadcrumbList","@id":"https:\/\/sarmiento24h.com\/?p=9981#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sarmiento24h.com\/"},{"@type":"ListItem","position":2,"name":"Backstreet Boys Share Bloopers, Behind-the-Scenes Video From T-Mobile Super Bowl\u00a0Commercial"}]},{"@type":"WebSite","@id":"https:\/\/sarmiento24h.com\/#website","url":"https:\/\/sarmiento24h.com\/","name":"Sarmiento24h","description":"","publisher":{"@id":"https:\/\/sarmiento24h.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sarmiento24h.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sarmiento24h.com\/#organization","name":"Sarmiento24h","url":"https:\/\/sarmiento24h.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/","url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2025\/12\/AddText_12-16-10.30.52.jpg","width":1220,"height":324,"caption":"Sarmiento24h"},"image":{"@id":"https:\/\/sarmiento24h.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/s24hnoticias","https:\/\/x.com\/sarmiento24h"]},{"@type":"Person","@id":"https:\/\/sarmiento24h.com\/#\/schema\/person\/d653a59725ad629a7e0429af7b939d4d","name":"sarmiento24h@gmail.com","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1783813143","url":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1783813143","contentUrl":"https:\/\/sarmiento24h.com\/wp-content\/litespeed\/avatar\/d02cbc4e23c747e6659cd45907173c8f.jpg?ver=1783813143","caption":"sarmiento24h@gmail.com"},"sameAs":["https:\/\/sarmiento24h.com"],"url":"https:\/\/sarmiento24h.com\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sarmiento24h.com\/wp-content\/uploads\/2026\/02\/backstreet-boys-share-bloopers-behind-the-scenes-video-from-t-mobile-super-bowl-commercial.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/9981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9981"}],"version-history":[{"count":0,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/posts\/9981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=\/wp\/v2\/media\/9982"}],"wp:attachment":[{"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarmiento24h.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}