This Is Why Bad Bunny Fans Think His New Era Is Almost Here: ‘Let’s Go What’s Next’

It has inarguably been a pretty, pretty good couple of weeks for Bad Bunny.

In addition to scooping up three more Grammys on Feb. 1, including album of the year for Debí Tirar Más Fotos, Benito capped things off on Sunday night (Feb. 8) with a Super Bowl Halftime Show for the ages featuring deeply personal allusions to his Puerto Rican home, as well as surprise vocal cameos from Lady Gaga and Ricky Martin, and appearances by a slew of A-listers who were just there to dance along.

Just hours after his halftime triumph, though, instead of posting videos and photos from what is surely one of his career peak moments to date, Benito went the other direction and wiped his Instagram feed clean. The flush — including deleting all posts and his profile pic and unfollowing everyone — surely came as a surprise to his more than 52 million followers and ramped-up speculation that the 31-year-old international superstar might be gearing up to launch his next era.

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“having Bad Bunny perform at the #SuperBowl halftime show and then wipe his Instagram clean is like getting a second wind after sex I’M READY LET’S GO WHAT’S NEXT,” wrote one excited fan on X.

A Reddit thread devoted to the Instagram wash also had people speculating about a new album, reminders that Bunny talked about dropping a straight salsa LP during the press for DTMF, as well as sharing the internet fan wisdom that often times “when a musician does it, it’s bc they’re leading up to new music dropping.”

It is, indeed, a common practice for an act looking to draw a hard line on a next era or make a clean break, with everyone from the 1975 to Taylor Swift to Lorde and Demi Lovato doing it at various points before announcing new music.

As one might expect, the MAGAsphere also had thoughts on Bad Bunny’s clean slate, with several seemingly right-leaning users on X counterintuitively suggesting that the move was a retreat by the singer after pulling what is reportedly the largest halftime audience ever with more than 135 million viewers, according to CBS News. “Bad Bunny wipes his IG account clean,” wrote one on X. “Even he knows he sucked,” the user added of the halftime show that received nearly universal praise outside of the right-wing commentariat. That person seemingly had the same idea as another user who said on X, “Bad Bunny shut off his Instagram account after taking a bath over his atrocious, anti-American Super Bowl performance.”

A spokesperson for Bad Bunny has not yet responded to Billboard‘s request for comment on the Instagram flush or speculation that it is teeing up the singer’s next era. In the lead-up to the Super Bowl, Bad Bunny had not dropped any hints that he is about to announce his next album.

Bad Bunny dropped his sixth solo album, Debí Tirar Más Fotos, last January, in keeping with his relatively rapid pace over the past decade. After dropping his first solo full length, X 100pre, in December of 2018, Bunny released both HLQMDLG and El Último Tour del Mundo in 2020, followed by Un Verano Sin Ti in May of 2022 and Nadie Sabe Lo Que Va a Pasar Mañana in October of the next year.