Levi’s Celebrates Rosé & Doechii in Boot-Cut Denim for Their New Campaign – Shop Their Looks Here
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Levi’s shared a look at their latest campaign titled “Behind Every Original” at the 2026 Super Bowl and we spotted a few familiar faces showcasing the brand’s latest styles.
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Namely BLACKPINK’s Rosé and Doechii showed of their assets, pun intended, in brand new Levi’s denim. Alongside the two stars, we also spotted Canadian basketball star (and Billboard cover star) Shai Gilgeous-Alexander, German model Stefanie Giesinger and record producer and drummer extraordinaire Questlove. All of those mentioned hold the title of Levi’s global brand ambassadors. The campaign is meant to celebrate the legacy of folks wearing Levi’s spanning the breadth of the Levi’s legacy. The campaign film makes reference to plenty of stars who have famously worn Levi’s, including Bruce Springsteen in his 501’s on the cover of his iconic 1984 album Born in the U.S.A.
On the denim front for all of the musical brand ambassadors, Doechii wore Low Slim Boot cut jeans retailing for $110, while Rosé dons Loose Boot cut jeans, also for $110. Questlove was styled in 505 Regular Fit jeans for $74.95. “When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world,” Rosé remarked in a statement from the brand, while Doechii quipped, “When you’re making art, you have to be brave enough to do things people are afraid to do, say things people are afraid to say.”
Below, we’ve included styles worn by Rosé and Doechii that you can shop online on Levi’s website. ShopBillboard will highlight pricing, styling and how the item was worn on the musician. Keep reading to shop the musician-approved pieces.
Rosé’s Look
Loose Boot Women’s Jeans
These loose jeans feature a boot-cut and a barrel-like leg. Rosé’s chosen style is casual and stylish.
Rosé’s chosen denim style was the Loose Boot Women’s Jeans, a casual and baggy silhouette with a boot-cut fit, great for lounging or wearing for casual moments. The style retails for $110 and comes in seven colorways with sizes ranging from 23 to 34. The denim has no stretch, something to keep in mind when you shop for your size. As mentioned, this baggier option has a boot-cut fit, meaning it is flared to show off any footwear you wear underneath.
The casual style would look best paired with other casual pieces, a la a hoodie, or a free-flowing blouse and sneakers. Paired with her denim, Rosé wore a baggy Garment Dye Women’s Vintage Oversized Hoodie for $75 in black. The style is made to look distressed with a vintage quality down to the drawstring closures and zipper detailing. This piece is opportune for a layered moment worn over graphic tees or tank tops, or simply worn around the waist.
Garment Dye Women’s Vintage Oversized Hoodie
This zip-up hoodie is meant to look vintage, hence the distressing throughout. The hoodie comes in two colors, Black and Blue.
Doechii’s Look
Low Slim Bootcut Women’s Jeans
Unlike Rosé’s boot cut style, these Doechii-approved jeans are a slim fit with a low rise. The silhouette comes in four colorways.
Doechii danced around in Low Slim Bootcut Women’s Jeans, also for $110 but in a slim fit and low-rise. The silhouette comes in four colorways, all extremely versatile shades for day-to-day wear. The boot-cut style is seemingly 90s-inspired because of the unique cut, which is extremely flattering on most, if not all, body types, in our opinion. The fit of low-rise can be challenging for some, but partnering your denim with something baggy can combat the low-rise nature of your jeans if you’re worried about showing too much skin. The light wash blue option was Doechii’s pick, an all-American wash that worked well with her top.
Speaking of, Doechii donned the Essential Racer Tank Top for $25, an everyday piece in plain old white. This tank is made of a breathable fabric and features ribbed detailing. It’s long enough to be tucked into denim for a crisp and clean look, or knotted and cropped if you’re looking to show some skin. Tank tops like this one are essential, as the name suggests, for layering and wearing solo. It’s a versatile piece that everyone should have in their wardrobes if they don’t already. You know this tank is good, too, because it has the Doechii stamp of approval.
Essential Racer Tank Top
This tank top is a staple item with a simple ribbed design. The essential tank is available in three colorways.
